RICHARD J. MCCULLOCH
Calgary,Canada
Summary
Strategic Business Development Executive with 30+ years of petroleum geology expertise and 15+ years of proven revenue growth leadership uniquely positioned to drive digital transformation in Oil & Gas Technology companies. Combines rare deep technical domain knowledge with elite business development skills and AI-first operational strategies. Successfully generated 20-70% revenue increases for 50+ clients while leading complex technical projects across Alberta, British Columbia, Montana, and North Dakota formations.
Overview
26
26
years of professional experience
Work History
CEO & Founder
wiiFM Sales and Marketing
01.2014 - Current
- Company Overview: Strategic Revenue Operations Leadership for Energy Technology & Professional Services Companies. Website: attractmoreprofits.com
- Delivered 20-70% revenue increases for 50+ small-to-enterprise clients across energy, technology, and professional services sectors through strategic business development and profit acceleration initiatives
- Built strategic technology partnerships with leading business networks including Canadian Imperial Business Network and NEURS Global Organization, expanding market reach and driving client acquisition growth
- Developed AI-enhanced marketing automation strategies utilizing predictive analytics and customer journey optimization, resulting in measurable improvements in lead generation and conversion rates
- Led cross-functional consulting engagements providing executive-level strategic planning, digital transformation roadmaps, and operational efficiency improvements for energy technology companies
- Authored 2 industry-recognized business strategy books establishing thought leadership in profit acceleration and technology commercialization, including Amazon bestseller 'On Target: Mastering the Four Pillars of Business Success'
- Designed and executed complex sales campaigns leveraging direct response marketing principles and advanced customer segmentation, achieving industry-leading conversion rates and customer lifetime value optimization
- Strategic Revenue Operations Leadership for Energy Technology & Professional Services Companies. Website: attractmoreprofits.com
Principal Technology Consultant
G-Logic Solutions Inc.
01.2009 - Current
- Company Overview: AI-First Digital Transformation & Software Development Leadership for Petroleum Industry.
- Co-developed Smart4D geological modeling software now deployed across 100+ oil and gas operations throughout Alberta, British Columbia, and North American unconventional plays, demonstrating expertise in technology commercialization
- Led cross-functional software development teams of geologists, engineers, and developers, successfully delivering complex technical solutions on time and within budget while managing stakeholder expectations
- Implemented predictive analytics and machine learning algorithms for 4D petrophysical modeling and horizontal drilling optimization, reducing drilling time and improving reservoir understanding by 30-40%
- Conducted strategic technology assessments for petroleum software companies, providing market analysis, competitive positioning, and go-to-market strategies for geological and reservoir engineering solutions
- Managed technology training and adoption programs for Accumap and Smart4D modeling platforms, driving user engagement and software adoption across multiple organizations
- Established strategic partnerships with software development companies and technology vendors, expanding market presence and driving revenue growth in competitive technology markets
- AI-First Digital Transformation & Software Development Leadership for Petroleum Industry.
Senior Petroleum Geologist
United Oil & Gas Consulting Ltd.
01.2005 - 01.2009
- Company Overview: Strategic Operations & Technology Integration Leadership for Complex Energy Projects.
- Generated comprehensive 4D petrophysical and core-based computer models for monitoring horizontal drilling operations across major formations including Belly River, Lloyd Minister, Upper Manville, and Peace River Oil Sands Area
- Led strategic geological analysis projects spanning multiple jurisdictions including Alberta, British Columbia, Montana, and North Dakota, demonstrating ability to manage complex multiregional operations
- Designed and implemented geo-steering technologies for horizontal wells in light to heavy oil and coalbed methane applications, optimizing drilling efficiency and reservoir contact
- Contributed significant software enhancements to Smart4D modeling platform including TVD integration, 3D visualization, and drainage analysis capabilities, improving modeling accuracy and operational efficiency
- Supervised and mentored cross-functional teams of geologists, engineers, and technicians on advanced geological modeling techniques, developing internal capabilities and knowledge transfer programs
- Strategic Operations & Technology Integration Leadership for Complex Energy Projects.
Geological Software Developer
Rockware Inc.
01.2000 - 01.2001
- Company Overview: Technology Development & Implementation Leadership for Geological Analysis Software.
- Designed and coded geological map analysis algorithms that became the default gridding algorithm for industry-standard geological modeling software, demonstrating technical innovation and market impact
- Led legacy software migration projects converting USGS Fortran code to modern development platforms, improving performance and enabling advanced analytical capabilities
- Collaborated with product development teams to translate complex geological requirements into functional software specifications, bridging technical and commercial objectives
- Technology Development & Implementation Leadership for Geological Analysis Software.
Education
Bachelor of Science (Honors) - Geology
University of Manitoba
Advanced Internet Technology Certificate - undefined
Southern Alberta Institute of Technology
Leadership & Communication Certificate - undefined
Dale Carnegie Institute
Skills
- Executive Stakeholder Management
- Strategic Partnership Development
- Technology Commercialization
- Market Analysis & Expansion
- Revenue Pipeline Optimization
- Cross-Functional Team Leadership
- M&A Integration
- Contract Negotiation
- AI-Driven Operational Efficiency
- Predictive Analytics Implementation
- IoT Integration Strategy
- Digital Twin Technology
- Machine Learning Applications
- Process Automation
- Data-Driven Decision Making
- Technology Adoption Leadership
- Petroleum Geology & Reservoir Engineering
- Geological Modeling Software Development
- Horizontal Drilling Operations
- 4D Petrophysical Modeling
- Smart Field Technologies
- Digital Oilfield Solutions
- Energy Technology Innovation
- Low-Carbon Solutions Integration
- P&L Responsibility
- Strategic Planning & Execution
- Change Management
- Team Development & Mentoring
- Project Management
- Risk Assessment
- Performance Optimization
- Stakeholder Communication
- CRM Management
- Marketing Automation
- Data Visualization
- Geological Modeling Software
- 3D Visualization Tools
- Project Management Systems
- Business Intelligence Platforms
- Horizontal Drilling Geo-steering
- Reservoir Characterization
- Seismic Structure Integration
- AI-Enhanced Geological Analysis
- AI-First Operations
- IoT Integration
- Strategic Technology Partnerships
Accomplishments
- Achieved [Result] through effectively helping with [Task].
Languages
English
Native or Bilingual
Timeline
CEO & Founder
wiiFM Sales and Marketing
01.2014 - Current
Principal Technology Consultant
G-Logic Solutions Inc.
01.2009 - Current
Senior Petroleum Geologist
United Oil & Gas Consulting Ltd.
01.2005 - 01.2009
Geological Software Developer
Rockware Inc.
01.2000 - 01.2001
Advanced Internet Technology Certificate - undefined
Southern Alberta Institute of Technology
Leadership & Communication Certificate - undefined
Dale Carnegie Institute
Bachelor of Science (Honors) - Geology
University of Manitoba
Core Competencies
Executive Stakeholder Management, Strategic Partnership Development, Technology Commercialization, Market Analysis & Expansion, Revenue Pipeline Optimization, Cross-Functional Team Leadership, M&A Integration, Contract Negotiation, AI-Driven Operational Efficiency, Predictive Analytics Implementation, IoT Integration Strategy, Digital Twin Technology, Machine Learning Applications, Process Automation, Data-Driven Decision Making, Technology Adoption Leadership, Petroleum Geology & Reservoir Engineering, Geological Modeling Software Development, Horizontal Drilling Operations, 4D Petrophysical Modeling, Smart Field Technologies, Digital Oilfield Solutions, Energy Technology Innovation, Low-Carbon Solutions Integration, P&L Responsibility, Strategic Planning & Execution, Change Management, Team Development & Mentoring, Project Management, Risk Assessment, Performance Optimization, Stakeholder Communication
Education And Executive Development
- Bachelor of Science (Honors), Geology, University of Manitoba
- Advanced Internet Technology Certificate, Southern Alberta Institute of Technology
- Leadership & Communication Certificate, Dale Carnegie Institute
Executive Business Development And Technology Leadership Training
- Advanced Direct Response Copywriting, Gary Bencivenga
- Strategic Marketing Mastery & Business Development, Jay Abraham
- Professional Copywriting & Technology Marketing, Dan Kennedy, Joe Sugarman, John Caples
- Executive Coaching & Leadership Development, JT Fox Organization
Current Technology And Ai Certifications
- Google Analytics 4 Advanced Implementation
- HubSpot Revenue Operations Platform
- Salesforce Business Development Solutions
- AI-Driven Marketing Automation Systems
Professional Certifications And Publications
Professional Geologist (P.Geol.), Association of Professional Engineers, Geologists and Geophysicists of Alberta, Certified Direct-Response Copywriting Specialist, American Writers and Artists Institute, Advanced Business Strategy & Revenue Operations, Digital Marketer Certification, Timeless Commandments for Entrepreneurial Success, 2014, On Target: Mastering the Four Pillars of Business Success, Amazon bestseller, The 45-Minute Breakthrough to More Profits, Industry Technical Papers, Advanced geological modeling and horizontal drilling optimization, Canadian Imperial Business Network, Active Member, NEURS Global Organization, Founding Member, Progressive Group for Independent Business, Strategic Advisory Member, American Association of Petroleum Geologists, Inactive, Canadian Society of Petroleum Geologists, Inactive
Key Achievements And Quantified Results
20-70% average revenue increase achieved for consulting clients within 90-180 day engagement periods, 50+ strategic business development engagements completed with measurable ROI improvements, $1.5MM+ geological field program management including contracting, supervision, and strategic recommendations, 200+ executive consulting sessions delivered with documented business impact and client retention, Co-developed industry-standard software (Smart4D) still actively used across 100+ oil and gas operations, 30+ oil and gas property evaluations utilizing advanced geological and geophysical modeling techniques, 60 BCF+ in reserves increases generated through strategic geological analysis and drilling program optimization, $1MM+ in cost savings negotiated through strategic land retention and acquisition optimization, 15+ years of successful entrepreneurial P&L management with consistent profitability and growth, Cross-industry expertise spanning oil & gas, technology, professional services, and energy transition, Multi-jurisdictional project experience across Alberta, British Columbia, Montana, and North Dakota, 100+ technical training and development sessions delivered to geological and engineering professionals
Technology Proficiency And Industry Expertise
CRM Management (Salesforce, HubSpot), Marketing Automation, Predictive Analytics, Data Visualization, Geological Modeling Software, 3D Visualization Tools, Project Management Systems, Business Intelligence Platforms, 4D Petrophysical Modeling, Horizontal Drilling Geo-steering, Reservoir Characterization, Seismic Structure Integration, Advanced Geostatistics, Smart Field Technologies, Digital Oilfield Solutions, AI-Enhanced Geological Analysis, AI-First Operations, Digital Twin Technology, IoT Integration, Process Automation, Machine Learning Applications, Energy Technology Innovation, Low-Carbon Solutions, Strategic Technology Partnerships
Personal Information
- Title: Director, Business Development
- Availability: Immediate
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