Richard Garnham
Toronto,Canada
Overview
9
9
years of professional experience
Work History
Touring Musician, Recording Artists, Synthesizers/Guitar
GLOIN
01.2017 - Current
- Oversee, manage, write, record, and perform music written and performed by GLOIN
- Manage internal costs and payments through SoundExchange, AFM, Homeland Security, and SoCan
- Collaboratively managed several cross-US and Canada tours with venues, bands, record labels
- Collaboratively work with visual artists to create new merchandise including clothing, web art, and album art
- Two full recorded records including 1 Live album, 1 EP, and 1 LP in studio at Candle Studios
- Available to stream on Spotify, Apple Music, and Bandcamp
- Opened and played with several major acts including The Brian Jonestown Massacre, Thee Oh Sees, Amyl and the Sniffers, and Meatbodies
- Played several major music festivals including Treefort, SXSW, New Colossus Festival, Sled Island
- Played several major venues including the Danforth Hall (ON), Queen Elizabeth Theatre (ON), Hotel Vegas (TX), The Echo (LA), The Place Theatre (CA), Baby's Alright (NYC)
- Collaboratively worked to create 3 full-length music videos available to stream on YouTube
Partnership Lead
COMPOUND STUDIO
03.2023 - 04.2024
- Manage new and unique partnership opportunities for all brands in Compound Studio including Vitaly, Clocks and Colours ('C+C'), and Etah Love with a focus on new customer acquisition and driving up LTV
- Manage and coordinate internal assets, organize collaborator's creative assets, Klaviyo build-outs with our email agency, scheduling/coordinating launch
- Coordinate with all internal departments including creative, marketing, finance, production, and retail
- Act as main representative for the company and brand to oversee partnerships from inception to completion
- Multi-channel project management to develop promotional and marketing campaigns through new channels including, socials, website, in-person, and radio
- Custom website landing page builds through Shopify and Klaviyo
- Copywriting for ads, landing pages, social posts, blog posts, and product descriptions
- Generated $200K in attributable revenue across 3 brands through 2023
- Developed and executed high-impact initiatives, transforming traditional social campaigns into meaningful co-branded campaigns generating +$500,000 in revenue
- Collaborated with marketing and creative teams to develop and execute successful campaigns, resulting in a 25% increase in customer acquisition
- Led initiatives to extend campaign durations and enhance engagement methods, resulting in a 40% increase in user-generated content submissions
- Managed lead funnel, and planned and executed successful campaigns with partnered brands including Fender, Zildjian, Liquid Death, Rico Nasty, and Nomad
- Planned and managed live music events including Crownlands and Boiler Room DJ Chinelo
- Managed radio advertising placements and on-air giveaways with Indie 88 resulting in 153 on-air mentions and a reach of 250,000 listeners
Communications Coordinator
COMPOUND STUDIO
01.2020 - 03.2023
- Manage seeding campaigns to increase brand reach for 2 brands, C+C, and Etah Love
- Organise and manage internal pipelines to record and report campaign results through 3rd party platforms including Traakr, Grin, and Mighty Scout
- Manage internal gifting campaigns through Shopify with code generating, order completion, and cost tracking
- Outreach to obtain new talent to acquire UGC content for socials, ads, and website placement
- Relationship management and building for new online partnered representatives
- Social and ad communication maintenance to ensure all messages are delivered in the brand's voice
- 41.7% ROI On $521,000 of seeding
- Managed new connections with high-profile brands, bands, & management teams to develop lasting relationships to grow small partnerships to full brand collaborations
Store Manager
01.2016 - 01.2020
- Oversee all day-to-day in-store retail operations
- Customer service and conflict resolution for any customer transaction
- Budget, sales, and staffing cost management reporting including daily sales reports and monthly sales/cost breakdowns
- Team leadership and staff management to ensure all staffing requirements are met
- Merchandising full store layouts determined on monthly and quarterly sales results along with new product launches
- Manage all inventory coming in and being sent out of the retail location
- Tracking and accounting for all items sold, and returned to ensure an accurate inventory and cost
Marketing Assistant
NELSON EDUCATION LTD.
01.2016 - 01.2017
- Supported Marketing department, specializing in events coordination and marketing for K-12 education
- Coordinated sales conferences, workshops, displays, product launches, and mailing submissions
- Organized all new warehouse orders placed through AS-400
Education
OSSD -
SIR WILLIAM MULOCK SECONDARY SCHOOL
ADVANCED DIPLOMA - BUSINESS MARKETING
GEORGE BROWN COLLEGE
01.2016
Skills
- Klaviyo
- Shopify
- Content Creation
- Adobe Photoshop
- Adobe Illustrator
- Copywriting
- Event Planning
Timeline
Partnership Lead
COMPOUND STUDIO
03.2023 - 04.2024
Communications Coordinator
COMPOUND STUDIO
01.2020 - 03.2023
Touring Musician, Recording Artists, Synthesizers/Guitar
GLOIN
01.2017 - Current
Store Manager
01.2016 - 01.2020
Marketing Assistant
NELSON EDUCATION LTD.
01.2016 - 01.2017
ADVANCED DIPLOMA - BUSINESS MARKETING
GEORGE BROWN COLLEGE
OSSD -
SIR WILLIAM MULOCK SECONDARY SCHOOL