Oversee, manage, write, record, and perform music written and performed by GLOIN
Manage internal costs and payments through SoundExchange, AFM, Homeland Security, and SoCan
Collaboratively managed several cross-US and Canada tours with venues, bands, record labels
Collaboratively work with visual artists to create new merchandise including clothing, web art, and album art
Two full recorded records including 1 Live album, 1 EP, and 1 LP in studio at Candle Studios
Available to stream on Spotify, Apple Music, and Bandcamp
Opened and played with several major acts including The Brian Jonestown Massacre, Thee Oh Sees, Amyl and the Sniffers, and Meatbodies
Played several major music festivals including Treefort, SXSW, New Colossus Festival, Sled Island
Played several major venues including the Danforth Hall (ON), Queen Elizabeth Theatre (ON), Hotel Vegas (TX), The Echo (LA), The Place Theatre (CA), Baby's Alright (NYC)
Collaboratively worked to create 3 full-length music videos available to stream on YouTube
Partnership Lead
COMPOUND STUDIO
03.2023 - 04.2024
Manage new and unique partnership opportunities for all brands in Compound Studio including Vitaly, Clocks and Colours ('C+C'), and Etah Love with a focus on new customer acquisition and driving up LTV
Manage and coordinate internal assets, organize collaborator's creative assets, Klaviyo build-outs with our email agency, scheduling/coordinating launch
Coordinate with all internal departments including creative, marketing, finance, production, and retail
Act as main representative for the company and brand to oversee partnerships from inception to completion
Multi-channel project management to develop promotional and marketing campaigns through new channels including, socials, website, in-person, and radio
Custom website landing page builds through Shopify and Klaviyo
Copywriting for ads, landing pages, social posts, blog posts, and product descriptions
Generated $200K in attributable revenue across 3 brands through 2023
Developed and executed high-impact initiatives, transforming traditional social campaigns into meaningful co-branded campaigns generating +$500,000 in revenue
Collaborated with marketing and creative teams to develop and execute successful campaigns, resulting in a 25% increase in customer acquisition
Led initiatives to extend campaign durations and enhance engagement methods, resulting in a 40% increase in user-generated content submissions
Managed lead funnel, and planned and executed successful campaigns with partnered brands including Fender, Zildjian, Liquid Death, Rico Nasty, and Nomad
Planned and managed live music events including Crownlands and Boiler Room DJ Chinelo
Managed radio advertising placements and on-air giveaways with Indie 88 resulting in 153 on-air mentions and a reach of 250,000 listeners
Communications Coordinator
COMPOUND STUDIO
01.2020 - 03.2023
Manage seeding campaigns to increase brand reach for 2 brands, C+C, and Etah Love
Organise and manage internal pipelines to record and report campaign results through 3rd party platforms including Traakr, Grin, and Mighty Scout
Manage internal gifting campaigns through Shopify with code generating, order completion, and cost tracking
Outreach to obtain new talent to acquire UGC content for socials, ads, and website placement
Relationship management and building for new online partnered representatives
Social and ad communication maintenance to ensure all messages are delivered in the brand's voice
41.7% ROI On $521,000 of seeding
Managed new connections with high-profile brands, bands, & management teams to develop lasting relationships to grow small partnerships to full brand collaborations
Store Manager
01.2016 - 01.2020
Oversee all day-to-day in-store retail operations
Customer service and conflict resolution for any customer transaction
Budget, sales, and staffing cost management reporting including daily sales reports and monthly sales/cost breakdowns
Team leadership and staff management to ensure all staffing requirements are met
Merchandising full store layouts determined on monthly and quarterly sales results along with new product launches
Manage all inventory coming in and being sent out of the retail location
Tracking and accounting for all items sold, and returned to ensure an accurate inventory and cost
Marketing Assistant
NELSON EDUCATION LTD.
01.2016 - 01.2017
Supported Marketing department, specializing in events coordination and marketing for K-12 education
Coordinated sales conferences, workshops, displays, product launches, and mailing submissions
Organized all new warehouse orders placed through AS-400