Richard Entera
Product Development Specialist
Thorold,ON
Summary
Product development professional with proven track record of leading cross-functional teams to develop innovative products. Adept at identifying market opportunities and translating them into actionable development plans, ensuring timely and successful launches. Recognized for collaborative approach, adaptability, and commitment to achieving outstanding results, leveraging skills in strategic planning and project management.
Overview
16
16
years of professional experience
8
8
years of post-secondary education
2
2
Certifications
1
1
Language
Work History
Assistant Manager - Product Development
CWD Limited
Niagara Falls, Ontario
09.2023 - Current
- Achieve profit margin targets the product in development by negotiating costs and managing other costs of the project (logistics, amortization and etc.)
- Lead the product development cycle using working stage gate system from discovery, concept, business plan, development, testing and validation, launch and post launch review
- Successfully launched 5 products in our company’s brand site in 2024 within 3-4 month development period and accomplish this 2 months ahead of schedule
- Implemented an In-house 3D printing system using resin for product prototyping, aiding initial validation process for executive reviewers, approval and supplier communications
- Assisted a project manager in validating his project by conducting mechanical qualifications, leading to a successful launch in early 2024 with exceptional customer experience and profitable returns
- Conducted market research to understand customer needs and identify potential opportunities.
- Increased customer satisfaction with product quality by implementing rigorous testing protocols and addressing issues promptly.
Mechanical CAD Design
Davert Tools Inc.
Niagara Falls, Ontario
10.2018 - 09.2023
- Execute mechanical designs and 3D modeling and detailed drawings for automotive E-coat and painting manufacturing processes jigs and fixtures
- Liaise with customer product designs and development teams to ensure the product meets client design specifications, boosting customer satisfaction
- Initiate and support continuous improvement initiatives of mechanical assembly and reliability test procedures to validate product performance
- Demonstrate proficiency in creating 3D/2D designs and be able to translate to other 3D/2D cad software for a quick turnaround time of file sharing and design discussions with customer design and development team
- Delivered a design of e-coat and painting tools for an EV customer with limited time of the product to market
NPI Engineering Manager
Motorola Mobility (MotoMaker Customization)
Shenzhen, China
04.2015 - 10.2016
- Managed NPI (new product introduction) build plans BOM / CTB (clear to build)/ allocations/ forecast for smooth manufacturing executions at respective PLC (product life cycle) development stages
- Responsible for CM's workforce's 6-week manpower training, line setup and shifts schedules to reduce process cycle time, scrap, and downtime, increasing ramp-up and mass production
- Prepared reports, work instructions, quality specs, reliability requirements and other documentation required for engineering records and projects approval
- Developed and implemented CM’s vendors to embrace a quality-first mentality, improving key metrics across all departments
- Designed and implemented a high mix low volume mfg
- Line for multiple models with less change over time
- Implemented a semi-automated assembly fixtures to improve product quality eliminating operators’ variability with device contacts and fixtures operations
Sr. Advance Manufacturing Engineer
Amazon
Shenzhen, China
05.2011 - 04.2015
- Managed NPI, line setup, quality assurance, troubleshooting production issues and product assembly and packaging recommendations
- Championed the design, build, and development of manufacturing processes and tooling required to test and deliver Amazon products (Kindle, FirePhones, Alexa, Tablets, FireTV, etc)
- Initiated product requirements, risk assessments, process flows, SOPs, work instructions, test plans, quality checkpoints and other documentation as per product life cycle needs
- Co-developed with supplier a new technology LED placement with tightened accuracy assembly tolerance
- Developed and implemented an optical alignment system for FirePhone display to midframe assembly
Asst. Engineering Manager
Flextronics Electronics Tech Co., Ltd.
Suzhou, China
02.2009 - 05.2011
- Executed design for mechanical manufacturability & assembly (DFMMA) with tolerance stack-up and finite element analysis for consumer digital customers
- Managed 6-DFM engineers responsible for plant site engineering PCB/ PCBA DFM (design for manufacturing) and DFMMA (design for mechanical manufacturing & assembly)
- Directed launch activities for NPI (new product introduction), manufacturing processes and production engineering setup per Operational Procedures and Policies & Quality and Environmental Programs
- Spearheaded the setup of low-cost system integration assembly, test and packaging line for humanoid robot
- Setup North China (Shanghai) NPI Center of Excellence SMT line and FA laboratory (project engineer)
- Co-developed with flex corporate team the Flex automation system of PCBA-ICT simulation using FEA tool
- Provided technical expertise during proposal development stages, contributing insights that helped win new business opportunities.
- Increased team productivity by implementing efficient project management tools and techniques for streamlined task coordination.
Education
Bachelor of Science - Mechanical Engineering
Cebu Institute of Technology – University
Philippines 06.1994 - 10.2001
Some College (No Degree) - Building Environment System II
Seneca Polytechnic
Toronto, ON 09.2023 - 01.2024
Some College (No Degree) - Project Management
McMaster University
Hamilton, ON 05.2024 - Current
Skills
- Project Management
- Mechanical Engineering
- Design Principles
- Process Engineering
- Continuous Improvement
- Root Cause Analysis
- Product Development & Manufacturing
- Product Life Cycle
- Six Sigma
- Finite Element Analysis
- 5S
- Design thinking
- Risk assessment
- Product prototyping
- Cross-functional collaboration
- Problem-solving
Certification
Registered Mechanical Engineer, Professional Regulation Commission (Republic of the Philippines), Active
Publications
Co-authored the knowledge sharing of the actual PCBA / Box Build products strain management test and data results., The paper was shared and published by DongJie Xie, Ph.D. at the IPC (Institute of Printed Circuits) summit to provide solutions on 'Overcoming the Reliability Challenges of PCBA products' in Andover, Mass USA on 04/15/08.
Timeline
Some College (No Degree) - Project Management
McMaster University
05.2024 - Current
Some College (No Degree) - Building Environment System II
Seneca Polytechnic
09.2023 - 01.2024
Assistant Manager - Product Development
CWD Limited
09.2023 - Current
Mechanical CAD Design
Davert Tools Inc.
10.2018 - 09.2023
NPI Engineering Manager
Motorola Mobility (MotoMaker Customization)
04.2015 - 10.2016
Sr. Advance Manufacturing Engineer
Amazon
05.2011 - 04.2015
Asst. Engineering Manager
Flextronics Electronics Tech Co., Ltd.
02.2009 - 05.2011
Bachelor of Science - Mechanical Engineering
Cebu Institute of Technology – University
06.1994 - 10.2001
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