Richard Coffey

• Developed and managed content calendars for multiple platforms, including Twitter, Instagram, Facebook, YouTube, and TikTok, to establish timely and relevant posts.
• Responsible for in-game live tweeting/clipping and posting game segments in real-time.
• Responsible for ensuring all sponsorship deliverables are created and posted to social media based on the sponsorship schedule.
• Utilized programs for content creation (Adobe Creative Suite), as well as content scheduling and tagging (Meta Business Suite)
• During the 2023 Isobel Cup playoffs, achieved over three million digital impressions and one hundred thousand digital engagements, the highest single two-week total in the 2023 PHF Season, including being ahead of the league accounts.

• Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free digital content on U SPORTS athletics.
• Created specialized content, including features, lists and graphics, as well as general content articles,
• Determined readiness of written pieces from contributors, made changes and approved final versions for publication.
• Oversaw the publication of all digital and social content, aligning multi-media content strategies to maintain a cohesive brand identity.
• During the Lake Placid 2023 World University Games, developed a content strategy that achieved 2.7 million digital impressions across eleven days and set site records for views and visitors in a month (Jan 2023) and a single day (Jan 22, 2023)

• Produced original video pieces by working collaboratively with a videography team to facilitate weekly multimedia productions.
• Supervised two staff videographers, overseeing their work and providing feedback and support
• Developed video content between sixty seconds and one hundred and twenty minutes long
• Used Adobe Premiere to edit the footage into the correct order and add effects.
• Established and adhered to detailed production schedules for multiple concurrent projects.

Onsite work at the 2022 World Junior Hockey Championships

• Responsible for all digital content and communications from the secondary venue in Red Deer, Alberta, at the 2022 Men’s World Junior Hockey Championship.
• Responsible for in-game live tweeting/clipping and posting game segments in real-time.
• Coordinated all digital content from ideation to execution on multiple social media platforms (Twitter, Facebook, Instagram, TikTok).
• Utilized programs for live clipping (Dartfish), graphic creation (Adobe Creative Suite), as well as content scheduling and tagging (Hootsuite).

• Developed original content for website articles multiple times weekly through individual work or coordination with athletes (features, lists, branded).
• Curated graphic and video content for the club's Twitter, Facebook and Instagram to promote the brand and foster public engagement.
• Wrote and proofread social media posts, website copy and articles.
• Used the Adobe Creative Suite for content creation, photo manipulation and graphic design.

• A weekly contributing writer providing two to three times per week coverage of the Women's hockey season
• Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
• Repurposed and optimized existing content for use in different mediums, including cross-promotion on 49 Sports