Summary
Work History
Education
Skills
References
Volunteer Experience
Timeline
Generic

RICHARD BROOKES

Burlington,Canada

Summary

Results-oriented Sales and Marketing Executive with a strong track record in strategic planning and contract negotiation. Successfully led innovative campaigns that boosted brand awareness and achieved significant sales growth. Proficient in team building and sales analysis, which facilitates effective leadership and the formation of strategic partnerships essential for organizational success.

Work History

VP Sales & Marketing - General Manager

PLAYMOBIL CANADA INC
Oakville, ON
01.2024 - 03.2025
  • Oversight for the entire Canadian operations of Playmobil and Lechuza Canada.
  • Developed and implemented strategic plans to achieve company objectives.
  • Provided organizational leadership and collaborated with executive partners to establish long-term goals, strategies and company policies.
  • Managed direct sales and sales agents across Canada, as well as 13 internal office reports.
  • Negotiated contracts with suppliers to reduce costs while maintaining quality standards.

Director, Sales and Marketing

PLAYMOBIL CANADA INC
Mississauga
06.2010 - 01.2024
  • Responsible for all public relations, marketing, and sales in the Canadian market.
  • Developed key advertising and brand awareness campaigns nationally.
  • Developed a key license program with the NHL. Including Toy concepts, package design and advertising launch programs.
  • Launched the 'Imagination Station' for kindergarten-age children across Ontario grade schools.
  • Continued aggressive growth at key mass-market retailers.
  • Developed the very successful 'Store within a Store' program across Canada at all Toys R Us stores.
  • Responsible for the inventory management of all Canadian Playmobil and Lechuza products.
  • Integral decision-maker in the fiscal budgetary process.
  • Member of Playmobil Canada’s Board of Directors.
  • Provided organizational leadership and collaborated with executive partners to establish long-term goals, strategies and company policies.
  • Developed long-range plans for business growth, resulting in increase in annual sales.
  • Negotiated contracts with vendors for services, products and supplies.
  • Hired, trained, and mentored staff members to maximize productivity.
  • Oversee financial operations, budgeting, forecasting and financial analysis activities.

National Account Manager

PLAYMOBIL CANADA INC
Mississauga
04.2009 - 06.2010
  • Concentration on sales to all mass merchandisers with an emphasis on Toys R Us and Costco
  • Surpassed all sales targets in first year
  • Acquired new customers including Canadian Tire and Sears Canada
  • Spearheaded the national product launch of Lechuza, Playmobil’s high end self-watering planter systems
  • Promoted to Director, Sales and Marketing (Country Manager) after one year

Owner / Partner

BBM SALES AND MARKETING
Oakville
01.2002 - 01.2009
  • Managed and grew the company’s product line assortments
  • Maintained and developed relationships with key business principals
  • Sales Management role within the Company tasked to grow sales with major Canadian retailers; such as Wal-Mart, Canadian Tire, TRU, Best Buy, and Sears
  • Formulate, execute and exceed budgetary expectations
  • Operations management: company finances / forecasts according to budget
  • Maintain open and effective communication among personnel, accounts and partners
  • Keep abreast of any changes in the industry, trends and opportunities to the benefit of the company
  • Traveled regularly to Asia for key customer factory visits and trade shows

National Account Manager

GRAND TOYS INC
Mississauga
01.2000 - 01.2002
  • Enhance and manage key account sales at Toys R Us Canada
  • Represented multiple product categories to all buying departments
  • Achieved sales forecast while managing growth during release of major toy property
  • Achieved Toys R Us vendor of the year
  • Oversee and develop regional accounts, through management of personnel
  • Responsibilities increased to include additional major retailers; such as Canadian Tire and Sears
  • Key management role added to incorporate a responsibility for a major product line
  • Liaison with oversees supplier and factory personnel
  • Transitioned from employee to Sales Company during downsizing

National Account Manager

ELCO HOME FASHIONS
Hamilton
01.1997 - 01.2000
  • Managed specific Home Fashions accounts to surpass yearly sales targets
  • Enhanced the company’s market share with each account through increased product offerings and space
  • Developed new and creative ways to market and merchandise existing product categories
  • Accompanied customers to view new product releases by key designers and suppliers
  • Assisted in house designers with Account specific programs from inception to implementation
  • Worked daily with overseas coordinators to facilitate on time shipping of import goods
  • Team coordination ensuring exclusive and differentiation of individual retailer programs
  • Kept abreast of fashion changes in the industry with emphasis on retailer specific trends
  • Oversaw and ensured the development of all key accounts

Area Manager

BIC INC
Downsview
01.1990 - 01.1997
  • Managed territory accounts, developing promotional and account specific programs
  • Achieved yearly sales targets through account development and product placement
  • Consistently surpassed sales targets for territory
  • Implemented sales personnel driven programs for regionally based accounts
  • Preparation of reports in a timely manner
  • Continuous growth of the BIC brand through continued account development
  • Successfully moved from regionally based sales to national accounts

Education

Diploma - Business Administration and Marketing

FANSHAWE COLLEGE
London

H.S. Diploma -

WALLACEBURG DISTRICT SECONDARY SCHOOL
Wallaceburg

Skills

  • Strategic planning
  • Contract negotiation
  • Financial analysis
  • Sales management
  • Inventory management
  • Market research
  • Public relations
  • Brand management
  • Team building
  • Customer relationship management
  • Project management
  • Industry expertise
  • Employee coaching
  • Presentations
  • Strategic partnerships
  • Data analysis
  • International business
  • Price structuring
  • Operations management
  • Negotiation and persuasion
  • Sales leadership
  • Marketing expertise
  • Client relationship building
  • Analytical thinking
  • Commission structures
  • Recruiting and hiring
  • Competitor trends
  • Task prioritization

References

Available upon request

Volunteer Experience

COACHING, Burlington Youth Soccer Club,  Level 3 Rep. Coach and Community Coach for Soccer

Timeline

VP Sales & Marketing - General Manager

PLAYMOBIL CANADA INC
01.2024 - 03.2025

Director, Sales and Marketing

PLAYMOBIL CANADA INC
06.2010 - 01.2024

National Account Manager

PLAYMOBIL CANADA INC
04.2009 - 06.2010

Owner / Partner

BBM SALES AND MARKETING
01.2002 - 01.2009

National Account Manager

GRAND TOYS INC
01.2000 - 01.2002

National Account Manager

ELCO HOME FASHIONS
01.1997 - 01.2000

Area Manager

BIC INC
01.1990 - 01.1997

Diploma - Business Administration and Marketing

FANSHAWE COLLEGE

H.S. Diploma -

WALLACEBURG DISTRICT SECONDARY SCHOOL

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