Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Richard Bentley

COQUITLAM

Summary

Dynamic sales leader with 42 years in aluminum extrusion, excelling at APEL Extrusions Ltd. Proven expertise in customer relationship management and negotiation strategies, driving business growth through effective market research. Recognized for exceptional communication skills and a commitment to achieving win-win outcomes, ensuring customer satisfaction and fostering strong partnerships.

Overview

42
42
years of professional experience

Work History

BC Sales Manager

APEL Extrusions Ltd.
02.2002 - Current

A disciplined, yet driven, hard working self starter for an aluminum manufacturer. A well organized sales executive, committed to managing time wisely. Respectful towards others (the golden rule) and a proven team player. Works well in a busy, fast paced environment with no supervision. Office (12 years), remote (30 years), able to function effectively in both work environments.

Proven track record with 42 years of aluminum extrusion experience including customer negotiations in extruded, painted, anodized, thermally broken, and light fabricated aluminum products.

Regular market reporting, customer developments, competitive intelligence and identifying market opportunities.

A strong attitude towards professional work, motivated by challenge, responsibility and accountability.

Skilled communicator, both verbal and written.

Highly experienced with on-boarding new accounts, ensuring customer satisfaction on inaugural shipments “you only have one opportunity to make a good first impression”.

Effective networking with outside partners. Naturally inquisitive.

Reliable and consistent. Can be counted on to follow thru and keep promises.

Accountable to manage all commercial aspects, including hands on credit.

Business development, existing account support/ maintenance and market research. Led marketing assignments in both Canada and the US.

Team player and problem solver for both customer and company issues. “There is no I in team”.

Leadership by example. Relentless and laser focused, in pursuit of win- win, positive business outcomes.

Facilitate and lead new profile shape design/ product development, for timely customer satisfaction.

Inspect, measure, document and resolve to satisfactory corrective action conclusion, material non conformance or customer concerns.

Negotiation skills for account specifications, identifying customer needs and wants, structuring account pricing, payment terms, sensitivity to delivery requirements to meet customer’s demanding schedules, while still achieving key company objectives including profitability targets.

Experience with Microsoft Windows, Word, Excel spreadsheets, MS Power Point presentations, EPICs manufacturing system.

BC Senior Sales Representative

APEL Extrusions ( Aka Alcan Price Extrusion Ltd)
02.1993 - 02.2002
  • Developed exceptional interpersonal, speaking, and listening skills from talking with both customers and internal departments from remote sales office location.
  • Continually navigated commercial and manufacturing issues and solved complex strategy problems affecting sales growth and business direction.
  • Transitioned (local BC) Alcan Extrusion business to APEL Extrusions ( Calgary , Alberta ).
  • Established / arranged external partners (local) shipping cartage and (local) scrap disposition.
  • Promote / establish the APEL extrusion brand offering to the BC extrusion market after a 7 month strike at local Alcan Extrusions.

Sales (Administrator, Sr Sales Representative)

Alcan Extrusions Ltd.
02.1983 - 02.1993
  • Sales administrator ( Inside Customer Service for aluminum manufacturer) - sales order entry, administer customer complaints , inside sales , plant tours , additional head office marketing projects, external support for sales representatives on vacation as required etc.
  • Promoted to Sales Representative- external account responsibilities and business development.
  • Promoted to Sr. Sales Representative-external account responsibilities including distribution (BC and Alberta).

Education

No Degree - Passed Final/ No Brokerage Sponsor/ No License

Canadian Securities Course
Vancouver
01-1983

Bachelor of Arts - Major - Business Administration, Minor Economics

Simon Fraser University
Burnaby, BC
05-1982

Associate of Arts - 1.5. Year - University Equivalent Business Admin.)

Douglas College
Surrey / New Westminster Campuses
12-1978

Skills

  • Customer relationship management
  • Market research
  • Sales forecasting
  • Negotiation strategies

Languages

English
Native or Bilingual

Timeline

BC Sales Manager

APEL Extrusions Ltd.
02.2002 - Current

BC Senior Sales Representative

APEL Extrusions ( Aka Alcan Price Extrusion Ltd)
02.1993 - 02.2002

Sales (Administrator, Sr Sales Representative)

Alcan Extrusions Ltd.
02.1983 - 02.1993

No Degree - Passed Final/ No Brokerage Sponsor/ No License

Canadian Securities Course

Bachelor of Arts - Major - Business Administration, Minor Economics

Simon Fraser University

Associate of Arts - 1.5. Year - University Equivalent Business Admin.)

Douglas College
Richard Bentley