RICHA SACHDEV SANDHU MS
Silicon Valley
Summary
Dynamic behavioral health executive with over 14 years of proven success in driving growth, forging impactful partnerships, and launching innovative programs that enhance access to care. Expertise in seamlessly integrating clinical insights with strategic marketing to position organizations for sustainable market leadership. Highly skilled in scaling multi-site operations, managing brand positioning, and cultivating robust referral networks that significantly boost patient acquisition and revenue. Committed to advancing organizational goals through a results-oriented approach and a deep understanding of the healthcare landscape.
Overview
20
20
years of professional experience
Work History
Director of Clinical Partnerships
The Meadows Behavioral Healthcare
11.2019 - Current
- Lead regional marketing, business development, and strategic outreach for one of the nation’s premier behavioral health providers.
- Develop and execute targeted market strategies to meet corporate growth objectives.
- Present market research to executives, informing expansion and competitive positioning.
- Build and maintain high-value relationships with community leaders, providers, and referral sources.
- Coordinate and host professional events, facility tours, and educational panels to increase awareness and strengthen partnerships.
- Partner with admissions and clinical teams to optimize referral conversion and client experience.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
- Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
Senior Business Development Account Manager
Acadia Healthcare
12.2016 - 11.2019
- Increased client acquisition by identifying new business opportunities and building strong relationships with key stakeholders.
- Launched this brand new hospital with no patients when hired
- negotiated insurance contracts with payors
- developed branding and name in community
- Managed a portfolio of high-value accounts, ensuring client satisfaction and retention.
- Delivered exceptional customer service by addressing concerns promptly and effectively, fostering long-term relationships with clients.
- Mentored junior team members, contributing to their professional development while enhancing overall team performance.
- Supported account managers in developing tailored proposals based on individual client needs, increasing likelihood of securing contracts.
- Conducted comprehensive market research to facilitate informed decision-making on business strategies and investments.
- Negotiated contracts with clients, securing favorable terms that maximized profitability for the company.
- Led cross-functional teams to implement successful marketing campaigns that generated significant leads and conversions.
- Consistently exceeded sales targets by effectively utilizing proven sales techniques and establishing rapport with potential clients.
Lead Clinical Case Manager
UHS – Fremont Hospital
02.2015 - 01.2017
- Oversaw case management operations, discharge planning, and coordination of care for inpatient psychiatric patients.
- Led treatment planning, family engagement, and multidisciplinary team meetings.
- Built collaborative relationships with insurance case managers to expedite approvals.
- Enhanced patient care continuity through strategic referrals and aftercare planning.
Senior Behavioral Interventionist
The Beacon School – Carlmont High School STAR Program
05.2013 - 01.2015
- Managed classroom interventions for students with mental health diagnoses, aligning academic goals with behavioral health needs.
- Led progress reviews with educators, clinicians, and families to drive positive outcomes.
Program Coordinator
Bill Wilson Center
09.2012 - 01.2013
- Directed Medi-Cal billing, program administration, and referral coordination for youth and family services.
- Managed crisis intervention processes and coordinated external wraparound services.
Director of Admissions/Program Director
Safari Learning Center
01.2011 - 01.2012
ABA Therapist
Center for Autism and Related Disorders
01.2011 - 01.2012
Fundraising Lead
UC Davis Annual Fund
01.2006 - 01.2010
- Highlights: Built and trained teams, managed budgets, implemented process improvements, increased service utilization, and executed community outreach initiatives.
Operations Director
Greenhill Retirement Center
01.2006 - 01.2008
Education
Master of Science - Clinical Psychology
Pacific Graduate School of Psychology
Palo Alto, CABachelor of Arts - Psychology (Minor: Social Science)
University of California
Davis, CASkills
- Strategic Marketing & Brand Positioning
- Business Development & Partnership Growth
- Program Launch & Expansion Strategy
- Referral Network Optimization
- Community Engagement & Public Speaking
- Market Research & Competitive Analysis
- Multi-Site Operations Leadership
- Team Building & Cross-Functional Collaboration
- Organizational development
- Operations management
- Project coordination
- CRM management
- Social media engagement
- Event planning
- Special events planning
- ROI analysis
Accomplishments
- Increased regional referral volume by 58% in 18 months through targeted market outreach and strategic partnerships, managing a $500K annual business development budget.
- Launched and scaled an 80-bed clinical program, leading cross-functional teams of 25+ and contributing to nearly 40% year-over-year revenue growth.
- Built over 420 new partnerships in the first year via a comprehensive community engagement strategy with hospitals, payers, and community organizations.
- Expanded brand presence across five states by designing and executing integrated marketing campaigns with a multi-channel budget of $250K+.
- Increased qualified leads by 68% through multi-channel outreach—including 20+ industry events, panels, and webinars—while directing a high-performing marketing and outreach team.
Affiliations
- Chapter Chair, Women’s Association for Addiction Treatment (WAAT) – 2020–Present
- Board Member, Eating Disorder Resource Center of Silicon Valley (EDRC) – 2019–Present
- Member, Indo-American Community Federation – 2005–Present
Languages
Hindi
Native or Bilingual
Punjabi
Native or Bilingual
Urdu
Native or Bilingual
Spanish
Full Professional
Timeline
Director of Clinical Partnerships
The Meadows Behavioral Healthcare
11.2019 - Current
Senior Business Development Account Manager
Acadia Healthcare
12.2016 - 11.2019
Lead Clinical Case Manager
UHS – Fremont Hospital
02.2015 - 01.2017
Senior Behavioral Interventionist
The Beacon School – Carlmont High School STAR Program
05.2013 - 01.2015
Program Coordinator
Bill Wilson Center
09.2012 - 01.2013
Director of Admissions/Program Director
Safari Learning Center
01.2011 - 01.2012
ABA Therapist
Center for Autism and Related Disorders
01.2011 - 01.2012
Fundraising Lead
UC Davis Annual Fund
01.2006 - 01.2010
Operations Director
Greenhill Retirement Center
01.2006 - 01.2008
Master of Science - Clinical Psychology
Pacific Graduate School of Psychology
Bachelor of Arts - Psychology (Minor: Social Science)
University of California
Speaking & Media Engagement
- Co-Host & Producer, Standing in Our Truth Podcast – Conversations on mental health, authenticity, and personal growth; available on Apple, Spotify, and YouTube.
- Panelist, Emergence Conference 2025 – Spoke on embracing authenticity and hope in recovery.
- Featured speaker for Women’s Association for Addiction Treatment events, leading sessions on behavioral health leadership and stigma reduction.
- Facilitated community education panels on eating disorder awareness with the Eating Disorder Resource Center of Silicon Valley.
- Regular guest speaker at behavioral health networking events, addressing trends in program development, marketing strategy, and care access.
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