Accomplished leader in sales and business development, specializing in market entry and client engagement. Demonstrated ability to drive revenue growth through strategic initiatives and effective distribution network management.
Overview
4
4
years of professional experience
Work History
Regional Sales & Business Development Manager
Peimar Group North America
Montreal, Quebec & Marlton, New Jersey
12.2023 - Current
Established Peimar Group’s Canadian operations from the ground up, including market entry, structure, and go-to-market strategy.
Recruited and trained sales manager, enhancing regional growth and scalability.
Provided in-depth guidance on product manufacturing, regulatory compliance, shipping, logistics, and import processes to ensure successful project delivery.
Conducted executive-level meetings with C-suite leadership to introduce the Peimar brand and integrate products into partner catalogs.
Built and managed distribution networks across all assigned territories, engaging small, medium, and large-scale distributors.
Initiated and led marketing initiatives with head office, developing regional strategies and executing efforts through industry exhibitions, client meetings, and on-site project visits to strengthen brand positioning and customer relationships.
Grew accounts from early-stage clients into large, enterprise-level partners operating across North America.
Drove high-ticket B2B sales and business development initiatives across Canada, managing complex, long-cycle commercial deals.
Human Resources Manager
La Taqueria Taco Shop
Vancouver, British Columbia
01.2023 - 12.2023
Oversaw all Human Resources and payroll needs for the restaurant group with 9 locations and 200 employees.
Led recruitment, onboarding, training, and performance management to align with company standards, including developing a performance-based rewards program.
Conducted biweekly payroll in compliance with British Columbia regulations, covering salary,bonuses, vacation pay, sick leave, and statutory entitlements.
Handled employee relationstions and government complaints to ensure regulatory compliance.
Office Manager
JOEY Restaurant Group
North Vancouver, British Columbia
01.2022 - 12.2022
Created and distributed daily Profit and Labour Reports to enhance oversight of restaurant performance, revenue trends, and labour data.
Managed daily cash floats by auditing and distributing bank deposits, bar floats, employee tips, and accounts receivable to ensure financial integrity.
Audited employee payroll to ensure accurate and timely compensation in line with company policies.
Utilized CrunchTime software to accurately record all transactions, facilitating effective financial resource allocation.
Education
Bachelor of Commerce - International Business Management
University Canada West
Vancouver, British Columbia
12-2023
Skills
Sales pipeline strategy
Negotiation & Closing
Client account management
Market & Competitor Analysis
Data-Driven Decision Making
Leadership and Team Management
Cross-cultural competence
Communication & Influence
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
French
Elementary
Timeline
Regional Sales & Business Development Manager
Peimar Group North America
12.2023 - Current
Human Resources Manager
La Taqueria Taco Shop
01.2023 - 12.2023
Office Manager
JOEY Restaurant Group
01.2022 - 12.2022
Bachelor of Commerce - International Business Management