Riad Adra
—
Oakville,ON
Summary
Results-driven business graduate specializing in Human Resources Management from Western University. Successful in sales strategy, digital marketing, HR operations, and executive-level support. Known for cultivating strong client relationships, optimizing operations, and enhancing customer experience. Skilled at managing competing priorities in dynamic settings with a focus on professionalism, dependability, and attention to detail.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Director of Sales & Marketing
Bath Tune-Up
07.2024 - Current
- Led end-to-end marketing strategies that increased lead generation through community outreach, digital channels, and paid advertising.
- Optimized sales operations with FSM/CRM enhancements via ServiceMinder, customizable proposal templates, and appointment workflows to improve conversion rates and response times.
- Represented the company in more than ten trade shows and business chamber events, generating qualified leads and securing new partnerships with local realtors and interior designers.
- Analyzed monthly digital ad campaign reports, and collaborated with vendors to drive higher ROI.
- Played a key role in recruitment efforts, including creating job postings, screening applicants, and onboarding new hires.
Administrative Assistant
Bath Tune-Up
12.2023 - 07.2024
- Scheduled and confirmed client appointments, coordinated job start dates, and managed customer communication pre- and post-project.
- Organized vendor invoices, maintained cost tracking spreadsheets, and supported the Project Manager with budgeting, planning, and supplier communications.
- Facilitated customer feedback collection, and online review engagement, to enhance brand credibility.
Human Resources Assistant [Contract]
Marmon Industrial Water
09.2023 - 11.2023
- Conducted resume screening, candidate shortlisting, and interview scheduling for technical and leadership roles, resulting in three successful hires.
- Created an Excel-based paid time off (PTO) tracking system for employee absences, categorized by leave type, and integrated with the annual calendar.
- Assigned and monitored employee training modules using HRDownloads.
- Updated company policy handbooks in compliance with federal and provincial/state regulations.
- Maintained confidentiality of sensitive information by adhering to strict privacy policies and implementing secure filing systems.
- Supported internal communications with monthly health and safety PowerPoints, and event notices.
Executive Assistant & Client Liaison
No Interest Investments
03.2022 - 04.2023
- Maintained communication with over 400 clients across seven provinces, providing personalized support for investment and fund-related processes.
- Handled account documentation, facilitated time-sensitive RESP, RRSP, RRIF, TFSA, and LIRA redemptions, contributions, transfers, and supported urgent client service initiatives beyond business hours.
- Handled confidential and sensitive information with discretion and tact.
- Acted as a trusted office keyholder, managing facility access and daily operations.
Education
Business Management Organizational Studies (BMOS) - Human Resources Management
University of Western Ontario
London, ON 09.2018 - 12.2022
Skills
Client Relationship Management
Project Coordination & Scheduling
Administrative & Executive Support
Sales & Marketing Strategy
HR & Talent Acquisition Support
Digital & Print Marketing Campaigns
CRM/FSM Systems & Process Optimization
Excellent Interpersonal Communication
Problem-Solving & Decision-Making
Microsoft Office Suite
Adobe Illustrator/Canva
Websites
BTU Franchise Awards & Recognition
Top 5 Monthly Sales May 2025
Work Preference
Work Type
Full TimeLocation Preference
On-SiteRemoteHybridTimeline
Director of Sales & Marketing
Bath Tune-Up
07.2024 - Current
Administrative Assistant
Bath Tune-Up
12.2023 - 07.2024
Human Resources Assistant [Contract]
Marmon Industrial Water
09.2023 - 11.2023
Executive Assistant & Client Liaison
No Interest Investments
03.2022 - 04.2023
Business Management Organizational Studies (BMOS) - Human Resources Management
University of Western Ontario
09.2018 - 12.2022