Rhitik Nazra

Results-driven professional with over 3 years of experience in retail leadership and client-focused environments. Proven track record in managing brand relationships, driving KPIs, and mentoring high-performing teams. Skilled in strategic planning, customer engagement, and operations optimization. Adept at identifying growth opportunities, managing performance metrics, and acquiring new brand partnerships to achieve business objectives.

Store Manager of the Year – Softmoc Inc. (2023)

• Increased store conversion rate by 18% through product-focused training initiative
• Improved team productivity by introducing streamlined scheduling and reporting systems

Role: Store Manager, SoftMoc Inc. (2022–Present)
Focus: Brand representation, KPI monitoring, customer engagement, and promotional execution.

1. Birkenstock

• The most popular brand for summer. Helped break previous sales records year-over-year through strong product visibility and customer engagement strategies.
• Oversaw restock levels and adjusted inventory strategies to meet demand
• Worked closely with team to implement impactful visual merchandising and upskilling

2. SoftMoc Private Label

• Played key role in the success of SoftMoc’s proprietary brand by creating displays and driving high-margin sales
• Gathered and relayed customer feedback for product improvement initiatives

3. Blundstone

• Maintained premium product presentation and stock rotation
• Promoted comfort-focused features and supported seasonal campaigns

4. Crocs

• Supported viral seasonal surges through inventory control and engaging displays
• Drove impulse purchases by strategic product placement

5. Adidas

• Delivered strong performance in sports and casual segments by pairing footwear with activewear accessories
• Ensured brand guideline compliance on floor

6. Puma

• Trained staff on product technologies and optimized placement for seasonal collections

7. Lacoste

• Highlighted premium and lifestyle aspects of the brand to appeal to urban customers

8. Converse

• Optimized sales by pairing key products with trend-based recommendations

9. Vans

• Emphasized limited-edition and skate collections through engaging displays

10. Skechers

• Catered to comfort-seeking and athletic customers with staff-guided recommendations

11. Timberland

• Managed promotional campaigns and trained staff on product knowledge
• Improved sales by 10% month-over-month during Q2 2023

12. Hoka

• Supported active lifestyle customers with technical product guidance and trial options

13. Brooks

• Targeted running-focused demographic through team knowledge sharing and seasonal visibility

14. Cole Haan

• Provided styling advice and comfort comparisons to boost conversion in hybrid dress/casual footwear

15. Asics

• Ensured accurate placement for performance and clearance models
• Educated staff and customers on technical running shoe features