REZA NASOOTI
West Vancouver,BC
Summary
Dynamic sales strategist with over 18 years of expertise spanning sales, team leadership, customer relationship management, immersive experiential retail, and event orchestration. Proficient in supporting teams to attain well-defined goals while providing exceptional customer experiences. A thoughtful coach, dedicated to building team members, propelling them towards their utmost capabilities.
Overview
19
19
years of professional experience
Work History
Area Business Manager
Mark Anthony Group
09.2019 - Current
Director of Business Development
Vansing Distribution Group (DBA TWG Tea Canada)
09.2004 - 08.2019
Education
Sauder School of Business - BCom - Marketing & Management Information
University of British Columbia
2004
Skills
- Strategic Account Development: Demonstrated success in sourcing and cultivating new accounts, leveraging strategic partnerships, and maintaining a devoted client base for sustainable business growth
- Executive-Level Collaboration: Proficient leader with a history of seamlessly collaborating with executive-level management to drive synergistic outcomes
- Inspirational Team Leadership: Passionate leader adept at unifying teams around a shared vision, setting clear targets, and executing ambitious plans to achieve collective success
- Customized Client Solutions: Client-centric approach delivering tailored solutions that enhance the customer experience, build lasting loyalty, and ensure continuous customer growth
- Dynamic Marketing Strategy: Skilled strategist with a record of planning and executing dynamic marketing initiatives and events that effectively drive customer engagement, acquisition, and expansion
- Innovative Goal Attainment: Purpose-driven professional who values innovation as a catalyst for surpassing objectives and attaining goals, fostering a culture of creativity and achievement
Highlights of Career Success
- Strategic Alignment and Trend Assessment: Continuously assessed industry trends and aligned our concept with corporate objectives, ensuring cohesion with the collective group's direction. Guided and cascaded strategic alignment to all team members.
- Created Collaborative Culture: Fostered engagement, innovation, and accountability within the team, creating a collaborative environment primed for success.
- Revitalized Retail Excellence: Transformed the retail experience into a premium concept within the first year, improving customer service, merchandising, and training strategies. Achieved a remarkable 25% year-over-year profitability surge.
- Strategic Marketing Leadership: Devised and executed dynamic marketing campaigns that amplified brand visibility, resulting in immediate and sustained revenue growth, driving profitability.
- Innovative CRM Implementation: Spearheaded the development and implementation of an in-house CRM system, significantly enhancing customer interactions and driving substantial sales growth to meet evolving business needs and long-term strategic goals.
- Preferred Client Club: Introduced a tailored wine club catering to the Canadian market, attracting 100 members in its inaugural year, contributing 15% (and growing) to overall revenue. improved brand recognition and engagement.
- Seamless Transition and Communication: Orchestrated a smooth transition through team restructuring, enhancing inter-company communication, and fostering cross-functional collaboration.
- Hospitality and Corporate Division Leadership: Pioneered the establishment and leadership of VDG's hospitality and corporate division, effectively managing relationships with over 40 luxury hospitality partners and 45+ corporate clients spanning North America.
Accomplishments
- Team Sports
- Volunteering
- Languages & Accents:
- Family
- Travel
Timeline
Area Business Manager
Mark Anthony Group
09.2019 - Current
Director of Business Development
Vansing Distribution Group (DBA TWG Tea Canada)
09.2004 - 08.2019
Sauder School of Business - BCom - Marketing & Management Information
University of British Columbia
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