Reza Azizpour
North Vancouver,BC
Summary
Goal-oriented manager with distinguished experience in FMCG industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.
Overview
19
19
years of professional experience
Work History
Professional Services Manager
Siava Ideas Accelerated
Vancouver, BC
02.2022 - Current
- Planned, organized, directed, controlled and evaluated operations of establishment
- Represented company within various economic and social organizations
- Developed action plans, provided expertise in response to client needs, supported and advised project teams
- Planned, administered and controlled budgets for more than 100 client projects, contracts, equipment and supplies
- Directed, trained and advised 7 direct report staff in development and implementation of service quality
- Reduced workflow inconsistencies by recruiting and hiring capable staff members.
General Manager
Henkel Beauty care
Iran
07.2015 - 08.2021
- Full responsibility of 41M Euro P&L.
- Planned, developed, organized and evaluated company policies and procedures in line with global strategy
- Led executive committee including, sales, marketing, finance, HR, Production, supply, IT, legal and other departments of organization team of plus 400 staff
- Empowered team by recruiting and training staff for company and led by example
- Represented company within various economic and social organizations
- Designed different sales and marketing strategies based on market needs
- Monitored sales forecasts and projected financial planning for organization to achieve revenue goals.
- Established personnel performance metrics to encourage efforts toward common goals.
- Worked closely with organizational leadership and board of directors to strategically affect operational direction.
- Focused teams on developing innovative and cutting-edge approaches with effective resource allocation and strategic planning.
- Developed impactful and strategic partnerships with clients to drive business development.
- Managed budget implementations, employee reviews, training, schedules and contract negotiations.
- Developed and maintained relationships with top 10 key customers and suppliers through account development.
National Sales Manager (National Field Force Manager)
Iran British American Tobacco
Iran
05.2014 - 06.2015
- Managed national sales programs, supervised more than 1,000 sales representatives and evaluated Key Performance Indicator for promotional opportunities.
- Directed effective hiring, orientation, training, development, and retention of sales staff to maximize team performance.
- Achieved highest market share ever
- Implemented handheld system nationally for BAT
- Improved distributors infrastructure (warehouses, distribution, …)
- Developed best team in Middle East team.
- Carried out day-day-day duties accurately and efficiently.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Exceeded targets by building, directing and motivating high-performing sales team.
- Coached sales manages in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Received golden leaf award for outstanding leadership and strong commitment to operational excellence.
National Sales Manager
Reckitt Benckiser
Iran
01.2011 - 05.2014
- Full responsibility of P&L
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
- Led 3 national distributors (household & healthcare)
- Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts.
- Trained and developed exceptional sales leaders.
- Improved Go To Market remarkably
- Managed timely imports through distributors by Improving the Primary & Secondary Forecasts
- Improved productivity and coverage nationwide
- Monitored 4Ps, MSL and KPIs
- Redesigned, planned and executed marketing and trade marketing activities based on IRAN market needs
- Integrated routing system nation wide and turned around Key Account channel nationally
- Exceeded targets by building, directing and motivating high-performing sales team.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
Area Sales manager
Unilever
Iran
06.2009 - 01.2011
- Rolled out new distribution network model in 26 provinces by focusing on new channels.
- Hired and trained sales force
- Designed 19 trade promotion plans to ensure maximum penetration of Unilever brands in areas
- Improved infrastructure of distributors
- Held weekly meetings with 7 sales supervisors to identify techniques to overcome sales obstacles.
- Exceeded targets by building, directing and motivating high-performing sales team.
- Analyzed sales data and kept up to date with market trends.
- Increased revenue by productively directing time and resources to applicable areas and exceeding specific sales goals.
Commercial Manager & business partner UAE
White lion General
United Arab Emirates
08.2005 - 05.2009
- Managed all import Export Activities improved company infrastructure
- Expanded the business to GCC & African market
- Achieved volume and value targets on quarterly, monthly, and yearly basis
- Analyzed market information to design and implement future business strategies for growth
- Developed outlets coverage plans and incentives for field force to achieve desired objectives
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Managed relationship post-closure to ensure successful roll out, revenue attainment and business success.
- Negotiated contracts and product prices by collaborating with vendors and developers.
Education
DBA in Strategic Management -
University of Tehran
Skills
- Maximizing Profitability
- Strategic Vision
- Sales Quota Management
- Promotions and Marketing Strategies
- Corporate Monitoring
- P&L Responsibility
- Customer Relations
- Inventory Tracking and Management
- Business Forecasting
- Business Growth Initiatives
- Stakeholder Relations
- International Purchasing
Timeline
Professional Services Manager
Siava Ideas Accelerated
02.2022 - Current
General Manager
Henkel Beauty care
07.2015 - 08.2021
National Sales Manager (National Field Force Manager)
Iran British American Tobacco
05.2014 - 06.2015
National Sales Manager
Reckitt Benckiser
01.2011 - 05.2014
Area Sales manager
Unilever
06.2009 - 01.2011
Commercial Manager & business partner UAE
White lion General
08.2005 - 05.2009
DBA in Strategic Management -
University of Tehran