Summary
Overview
Work History
Education
Skills
Certification
References
Hobbies and Interests
Personal Information
Telephone
Affiliations
References
Timeline
Generic

Reuben Drinkel

Saskatoon,SK

Summary

Outgoing and personable Partnership Manager with seven years of experience and a proven track record at SkipTheDishes, excelling in partnership management and project execution. Worked with some of SKIP and Canada’s largest brand names, including McDonald’s and Boston Pizza, driving a 20% uplift in new user acquisition through innovative marketing strategies, while also improving operational efficiency. Skilled in stakeholder management and data reporting, driving significant growth and building strong relationships with key brands.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Regional Partnership Manager - Mid Market

SkipTheDishes
Winnipeg, MB
04.2024 - 02.2025
  • After being promoted to the Mid-Market Team, I had the opportunity to work with some of SKIP’s Platinum brands, including Chipotle, Jollibee, The Old Spaghetti Factory (exclusive), White Spot/Triple O’s, and Osmow’s. I also managed an additional 15 gold and silver mid-market brands.
  • Jollibee Launch: Working with every level of stakeholder to ensure a successful, and timely launch. Building training presentations for store and regional-level contacts. Provide high-level data to Head Office contacts by working with our insights and analytics team to provide daily and weekly reporting to monitor KPIs. White-glove treatment to ensure the highest level of care during the launch period.
  • Renewed the Old Spaghetti Factory exclusivity for another two years.
  • Built a training presentation for Chipotle store and regional managers to improve their performance. This resulted in reducing chargebacks to the store from 14% down to 3%, which was on par with the network average.
  • Negotiated with strategic partners to adopt innovative marketing tools and features, driving sales growth, and maintaining top-of-mind brand awareness.
  • Project Management: Revamped the onboarding process for new and ownership-transitioned partners by collaborating with cross-functional teams. Met with every internal stakeholder to understand the current process, pain points, and suggestions for improvement, and partnered with a colleague to rebuild the process to be much smoother and reduce friction across teams.

Regional Partnership Manager

SkipTheDishes
Winnipeg, MB
08.2023 - 04.2024
  • McDonald's and Boston Pizza
  • Working with Franshisee Groups and Regional Managers
  • Identified and solved an issue with McD's POS integration, which saved both SKIP and McD tens of thousands of dollars per year.
  • White-glove treatment for our large, exclusive brand, Boston Pizza, meant curating unique ideas to keep customers coming back to SKIP to order Boston Pizza. Such as launching a first-time direct mailing campaign that saw an uplift of over 20% in new user acquisition.

Corporate Account Manager

SkipTheDishes
Winnipeg, MB
01.2019 - 08.2023
  • Coordinate efforts to ensure brand portfolio effectiveness in partnership with franchisees and regional managers, in alignment with my respective National Partnership Manager.
  • Identified and managed the Ghost/Virtual Kitchen industry, alongside daily CAM responsibilities. Through strategic and high-level conversations with five major conglomerates, I provided insights, guidance, and high-level account management in assisting Virtual Kitchens to establish itself as a viable pillar within Skip. Scheduled weekly calls with each brand to review performance, drive strategic discussions, and strengthen partnerships.
  • Led training initiatives to ensure consistency in onboarding processes for new hires. Collaborated with a small team to identify recurring issues and pain points in training. Developed structured training programs that align with current operations and strategic objectives.
  • My portfolio statistics included accomplishments such as increased net sales from $25 million to $33 million. Maintained and increased the exclusive restaurants in my portfolio by over 7%, increased the average order value from $29.16 to $33.23, and the portfolio skip score average increased from 8.7 to 9.1.

Partnership Success Specialist

SkipTheDishes
01.2018 - 12.2018
  • Managed the success of up to 500 restaurants throughout the GTA and SK using internal CRMs and consistent communication with restaurant partners.
  • I was quickly recognized as a strong team member, which led to being moved across a few departments to support organizational needs during periods of limited capacity. Examples include: I supported the Restaurant Onboarding team for 6–8 weeks during the Just Eat acquisition and assisted in managing the Web Team to help restructure workflows and improve efficiency.
  • Participated in many special projects, such as the Menu Inflation project, which involved calling through 14,000 restaurants in 8 days to ensure their menu prices were consistent with in-house offerings.
  • Exclusivity Project: Bringing hundreds of restaurants into an exclusive agreement with us, including five of our top twenty independent restaurants.

Line and Specialty Cook

Sodexo Food Services
Caronport, SK
01.2013 - 12.2018
  • Head Line cook for 300 to 400 students per meal time.
  • Weekend cook and supervisor.
  • Inventing new and creative dishes for the lunch menu.
  • Creating, preparing, and cooking pizza.
  • Baker's assistant.
  • Assisting with cooking and serving for major events at Briercrest College and Seminary, including an annual youth event for 2,500 young people, and college and high school graduations.

Concession Assistant

Briercrest College
01.2012 - 12.2013
  • Duties included serving food and drinks, cooking all menu items, handling cash register, and opening and closing.

Education

High School Diploma -

Caronport High School
Caronport, SK
06-2015

Skills

  • Partnership management
  • Relationship building
  • Project management
  • Brand management
  • Stakeholder management
  • Operational efficiency
  • Data reporting
  • Negotiation skills
  • Cross-functional collaboration
  • Change management
  • Strong communication skills
  • Ability to work well under pressure
  • Punctuality
  • Accuracy
  • Strong attention to detail
  • Ability to work in a fast-paced environment
  • Ability to lead others by example
  • Training development
  • Teamwork and collaboration
  • Problem solving

Certification

  • 2024, SKIP Foundations of Leadership V2 (Global: Justeattakeaway.com)
  • 2020, Skip The Dishes Foundations of Leadership
  • 2020, Skip The Dishes Health & Safety Committee
  • 2019, Fire Marshal - 423 Main St.
  • 2017, Food Safe Certificate
  • 2017, WHIMIS
  • 2017, First Aid and CPR Level 1

References

  • John Beck, Executive Chef, bakery@briercrest.ca, (306) 681-4579
  • Iain Sweatman, Direct Manager, iain.sweatman@skipthedishes.ca, (204) 295-3325
  • Malika de Silva

Hobbies and Interests

  • Cars
  • Travel
  • Snowboarding
  • Growing and learning more about leadership

Personal Information

  • Date of Birth: 11/19/97
  • Nationality: British & Canadian Permanent Resident
  • Place of Birth: Stockton-on-Tees, England, UK

Telephone

(204) 979-2393

Affiliations

  • Car enthusiast – outside of work and spending time with family, I enjoy working on my car and taking on hands-on projects.

References

References available upon request.

Timeline

Regional Partnership Manager - Mid Market

SkipTheDishes
04.2024 - 02.2025

Regional Partnership Manager

SkipTheDishes
08.2023 - 04.2024

Corporate Account Manager

SkipTheDishes
01.2019 - 08.2023

Partnership Success Specialist

SkipTheDishes
01.2018 - 12.2018

Line and Specialty Cook

Sodexo Food Services
01.2013 - 12.2018

Concession Assistant

Briercrest College
01.2012 - 12.2013

High School Diploma -

Caronport High School

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Reuben Drinkel