Renuka
Edmonton,AB
Summary
Insightful professional in market research and marketing strategies known for high productivity and efficient task completion. Skilled in data analysis, consumer behavior understanding, and strategic planning. Excel in communication, problem-solving, and adaptability, leveraging these soft skills to drive successful marketing initiatives and informed decision-making processes.
Overview
10
10
years of professional experience
Work History
Marketing Specialist
Hi Tech Cell and Computer Repair Inc.
Edmonton, AB
10.2024 - Current
- Planned and executed multi-channel marketing campaigns, including email, social media, SEO, and paid advertising, leading to a significant increase in brand visibility and lead generation.
- Conducted in-depth market research and competitor analysis to inform campaign strategy and positioning.
- Created engaging content in collaboration with design and copywriting teams, ensuring consistency with brand voice and marketing goals.
- Monitored and analyzed campaign performance using tools such as Google Analytics, HubSpot, and social media insights, optimizing efforts based on data-driven insights.
- Managed social media platforms and increased audience engagement through targeted content and consistent interaction, resulting in a measurable growth in followers and engagement rate.
- Collaborated closely with sales and product teams to align marketing strategies with business goals and improve conversion rates.
- Oversaw the development of marketing collateral, including brochures, presentations, and promotional materials for online and offline use.
Senior Executive - Marketing
One97 Communications Private Limited
Noida, India
07.2020 - 07.2024
- Developed effective business strategies to capitalize on emerging market trends.
- Streamlined operations to maximize business efficiency and profits.
- Aligned organizational objectives with company mission, increasing revenue, profit and business growth by collaboratively developing integrated strategies.
- Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
- Established clear and competitive goals, growth roadmaps and strategic business plans.
- Established and directed successful programs focused on Area.
- Reviewed individual department performance and worked with leadership to improve processes, procedures and practices.
- Drove implementation of new market expansion to propel business forward and adapt to market changes.
- Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Identified opportunities to improve business process flows and overall departmental productivity.
- Established performance goals for department and provided methods for reaching milestones.
- Increased company growth through collaboration with sales and marketing departments.
- Increased workflow by analyzing data and maximizing opportunities for improved productivity across several areas.
- Led operational team in creation, roll out and management of new product lines.
Executive Assistant - Marketing
BTTravels Pvt Ltd
Noida, India
02.2017 - 03.2020
- Organized and coordinated conferences and monthly meetings.
- Responded to emails and Other correspondence to facilitate communication and enhance business processes.
- Processed travel expenses and reimbursements for executive team and senior management group.
- Screened calls and emails and initiated actions to respond or direct messages for managers.
- Created expense reports, budgets and filing systems for management team.
- Responded to clients' questions, issues, and complaints and found appropriate solutions when needed.
- Arranged travel accommodations for groups, couples, executives and special needs clients.
- Provided exemplary customer service to new and existing clients, which helped build lasting relationships and secure new travel assignments.
- Responded to clients' questions, issues and complaints and implemented appropriate solutions.
- Maintained operational proficiency in coordinating both international and domestic travel accommodations for customers, arranging for airfare as well as hotel and rental car reservations.
- Organized memorable and exquisite travel itineraries and vacations for high level clients, celebrities, politicians, and business executives.
- Asked open-ended questions to better ascertain client needs and determine best international travel offerings.
- Consistently fostered business growth by delivering first-rate travel advising and itineraries to develop valuable client relationships.
- Developed process improvements and long-term business strategies through analysis of customer feedback.
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
Associate-Team Lead
Paytm
Noida, India
07.2015 - 01.2017
- Worked varied hours, days, nights and weekends as business needs dictate.
- Managed customer relations and customer service through daily communication and interaction.
- Maximized customer interactions by promptly identifying needs and wants.
- Increased customer satisfaction significantly within department.
- Established positive and effective communication among unit staff and organization leadership, reducing miscommunications and missed deadlines.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Coached employees in successful selling methods and encouraged cross selling to drive revenue.
- Handled customer relations issues, enabling quick resolution and client satisfaction.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Organized promotional events and interacted with community to increase sales volume.
- Improved sales processes to streamline customer acquisition and onboarding strategies.
- Resolved customer issues quickly and managed over Number accounts to increase sales and meet quotas.
- Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base.
- Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
- Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
Education
PGDM - Marketing & Finance
Ill-M Graduate School of Management
Greater Noida05.2015
Bachelor of Commerce - Hons
Delhi University
Delhi03.2013
Intermediate - Commerce
Shivalik Public School
Chandigarh03.2008
Matriculation -
Shivalik Public School
Chandigarh03.2006
Skills
- Email marketing
- Social media management
- SEO optimization
- Content creation
- Market research
- Campaign analysis
- Data analysis
- Project management
- Customer relationship management
- Lead generation
- Creative problem solving
- Cross-functional coordination
- Google adwords
- Sales funnel management
- CRM software
- Negotiation skills
- Market trend analysis
- Sales strategy
- Client relationship management
Accomplishments
- Awarded certificate of Merit in Finance(PGDM).
- Awarded scholarship at PGDM level.
Affiliations
Summer Internship Program: Lifestyle International Pvt. Ltd. - May’2014-Jun’2014
Description:
• Analysis of working capital management and understanding of financial and commercial practices.
• Understanding of working cross-functional, virtual team.
Live Project: AIESEC Cambodia: Student Exchange - Dec'2013- Feb'2014
Description:
• Raise awareness about Indian Culture.
• To explore and understand Cambodian Culture
Languages
English
Full Professional
Hindi
Native/ Bilingual
Punjabi
Full Professional
References
References available upon request.
Timeline
Marketing Specialist
Hi Tech Cell and Computer Repair Inc.
10.2024 - Current
Senior Executive - Marketing
One97 Communications Private Limited
07.2020 - 07.2024
Executive Assistant - Marketing
BTTravels Pvt Ltd
02.2017 - 03.2020
Associate-Team Lead
Paytm
07.2015 - 01.2017
PGDM - Marketing & Finance
Ill-M Graduate School of Management
Bachelor of Commerce - Hons
Delhi University
Intermediate - Commerce
Shivalik Public School
Matriculation -
Shivalik Public School
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