RENI SIDDALL
Baden,Canada
Summary
Driven Marketing and Communications Professional with a solid social media content and traditional communications foundation. Managed diverse campaigns that enhanced brand visibility and fostered stakeholder engagement. Demonstrated ability to strategize and execute effective communication plans, leveraging strong analytical and creative skills.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Marketing and Communications Director
Waterloo Region Minor Football
08.2024 - Current
- Frontrunner in digital community development and engagement for Minor football in Ontario.
- Integrated communications that drive conversions and influence the football community across the province and beyond.
- Responsible for creating consistent updates to the Jr. Warriors' club page, flag football page and individual teams' Instagram page posts, stories and reels.
- Primary club photographer, videographer, REEL content creator and game day event digital media publisher.
- Instagram, Facebook, X and TikTok organic and paid content strategies, brand voice and community management.
- Website SEO and content development
- Development of key messages and brand visuals, maintaining accuracy, effectiveness and appeal through deliverables and content.
- Streamlined internal communications by implementing a centralized information-sharing system across departments.
- Increased brand awareness by developing and executing strategic marketing campaigns that has driven online audience by 13.4% in past 90 days.
- Implemented data-driven approach to optimize digital marketing campaigns, improving overall performance metrics.
Social Media Director
Kitchener-Waterloo Predators VBC
01.2022 - Current
- Lead content creator for junior volleyball in the Region
- Boosted club profile in the province
- Promoted success of club events and tournaments
- Primary club photographer
- Daily branded Instagram posts and stories for teams
- Consistent community management
- Boosted brand visibility by developing and implementing targeted social media strategies.
- Provided training and support for junior team members, fostering professional growth and skill development amongst staff members.
- Stayed current on industry trends, incorporating new tools and tactics to keep campaigns fresh and relevant.
Communications/Public Affairs Officer
Government of Ontario
01.2002 - 01.2004
- Company Overview: Ministries of Citizenship, Culture, & Tourism and Recreation
- Photographer for all Southwest Ontario ministry-related events
- Social listening and media distribution; dashboard reporting for related media
- Wrote and edited business reports, presentations, and Ministers' communications with stakeholders
- Logistics coordinator and media manager for public events
- Ministries of Citizenship, Culture, & Tourism and Recreation
Education
Post-Graduate Certificate - Social Media Marketing
Conestoga College Institute of Technology And Advanced Learning
Kitchener, Ontario08-2024
Bachelor of Arts - Journalism
Conestoga College Institute of Technology And Advanced Learning
Kitchener, Ontario05-2003
Skills
- CRM management
- SEO Optimization and Website Content Management
- Email Marketing
- Communication & Collaboration
- Campaign Development & Creation
- Creative Content Creation
- Market Trend Analysis
- Copywriting & Brand Voice Consistency
- Analytics & Dashboard Reporting
- Community & Stakeholder Relations Management
Certification
Hootsuite Platform Certification
Issued: February 2024
Skills: Social Media · Media Strategy · Social Media Measurement · Social Listening · Social Engagement · Content Strategy · Content Management · Social Media Marketing
__________________________________
HubSpot Academy – Social Media Marketing
Issued: February 2024
Skills: Google Analytics · Media Strategy · Paid Social Media · Facebook Marketing · Social Media
Measurement · Campaigns · Social Media Communications · Social Listening · Content Strategy · Social Media Marketing
__________________________________
Meta – Digital Marketing Associate
Issued: June 2024
Skills: Google Analytics · Paid Marketing Media Strategy · Facebook and Instagram Marketing · Strategic Campaigns · Social Listening · A/B testing · Audience Building and Targeting
Timeline
Marketing and Communications Director
Waterloo Region Minor Football
08.2024 - Current
Social Media Director
Kitchener-Waterloo Predators VBC
01.2022 - Current
Communications/Public Affairs Officer
Government of Ontario
01.2002 - 01.2004
Post-Graduate Certificate - Social Media Marketing
Conestoga College Institute of Technology And Advanced Learning
Bachelor of Arts - Journalism
Conestoga College Institute of Technology And Advanced Learning
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