Renee Soberanis
Territory Manager
San Diego,CA
Summary
Dynamic Business Development Representative with over 20 years of experience in the Landscape Power Equipment Industry.
Overview
32
32
years of professional experience
6
6
years of post-secondary education
Work History
Territory Manager
STIHL Inc.
06.2022 - Current
- Maximize STIHL sales by assessing market conditions, the competitive landscape and existing dealers and identifying strategies and promotions to increase distribution and profit, to include booking and sales to dealers.
- Call on and visit dealers at an appropriate frequency to execute national and regional promotions, Point of Purchase, merchandising and branch programs working synergistically with marketing, customer service, finance and tech departments.
- Train new and existing dealers on key STIHL programs and facilitate trainings with territory support team, including the coordination and facilitation of STIHL University to a large group of participants.
- Initiate new dealer development and ensure successful store installation and initial training.
- Attend and support STIHL at various regional trade shows and dealer events to promote STIHL, our products, and services.
- Support initiatives as assigned (BER, EDGE, New Dealer, etc.).
- Develop business/action plans with dealers in order to analyze dealer performance and establish future goals to promote overall business growth opportunities.
Technical Sales Specialist
STIHL Inc.
02.2021 - 06.2022
- Visited strategic commercial and municipal accounts with a focus on increasing sales of STIHL equipment by offering training, feature & benefit comparisons and product demonstrations.
- Assisted the professional landscaper with battery equipment conversions with key knowledge on infrastructure solutions
- Identified and prospected new commercial and municipal accounts who presently carry competitive products with the goal of converting them to STIHL customers.
- Developed, implemented, demonstrated and evaluated product training programs and initiated contact with actual and potential customers to include but not limited to landscapers, loggers, golf courses, contractors, arborists and municipalities.
- Called on and visited National Accounts at an appropriate frequency for safety and product training, new product introductions, troubleshooting and demonstration support.
- Attended and supported STIHL and various regional trade shows, training events (i.e., STIHL U) and dealer events to promote STIHL, our products and services.
Business Development Representative
Horizon Distributors Inc.
06.2017 - 04.2020
- Consulted with product development teams to enhance products based on customer data.
- Tracked weekly sales to develop corrective action planning reports.
- Arranged potential client contacts, cultivated relationships and followed through all service needs.
- Maintained extensive knowledge of company products and services to provide top-notch expertise to customers.
- Met with current clients to assess needs and develop improvement plans.
- Identified prospect needs and developed appropriate responses along with information on suitable products and services.
Sales Center Manager
Horizon Distributors Inc.
06.2015 - 06.2017
- Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives.
- Oversaw employee performance, corrected problems and increased efficiency to maintain productivity targets.
- Maintained clean, adequately stocked and organized store by streamlining daily operations and introducing new procedures.
- Supervised end-to-end stock management, including examining incoming inventory, merchandising shelves and preventing shrinkage.
- Developed, implemented and enhanced employee targets and operational policies to promote productivity and strengthen team performance.
- Full financial management including budget, P&L, and sales center expenses.
Parts and Service Manager
Horizon Distributors Inc.
06.2012 - 06.2015
- Parts Manager and Service Manager for Landscape Power Equipment.
- Equipment and Equipment part sales.
- Fleet Sales and Service Representative for Landscape National and Corporate Accounts .
- Equipment demonstration, operating training , safety training and maintenance training.
- Warranty and technical support for Echo, Emark , Shindaiwa, and Makita power equipment products.
- Repair shop supervision, work orders, warranty paper work filing, and weekly technicians shop reports.
- Met with customers to discuss service needs and develop effective and practical solutions.
- Maintained team productivity and quality of service by establishing and maintaining clear benchmarks.
- Efficiently assisted service workers with problematic transactions to maintain customer satisfaction and quickly rectify issues.
Outside Sales Representative
Superior Cleaning Equipment Incorporated
06.2007 - 06.2012
- Outside Sales for Landa Pressure Washers and Water Maze Water Treatment Equipment.
- Visited customer locations to evaluate requirements, demonstrate offerings and propose strategic solutions for diverse needs.
- Showcased product features to customers and discussed technical details to overcome objections and lock in sales.
- Recommend suitable systems based on clients business type and upgrading or budgetary requirements.
- Equipment demonstration, operating training, safety training and maintenance training.
- Prepare bid proposals, follow through on closing of sale and or service contract commitment.
- Followed up with customers after completed sales to assess satisfaction and resolve any technical or service concerns.
- Collaborated with vendor representatives and company customers to set up optimal delivery schedules.
- Cover establish territory in Southern California and Baja California Mexico.
- Establish new business through marketing, referrals and cold calls
- Attend sales training seminars and trade shows.
Outside and Inside Sales
Ouchi's Power Equipment
01.1993 - 05.2007
- Computed total costs and profit requirements for customer sales to provide accurate pricing on landscape power equipment.
- Visited customer locations to evaluate requirements, demonstrate offerings and propose strategic solutions for diverse needs.
- Demonstration of various type of equipment to landscape-maintenance companies, municipalities and governmental agencies.
- Attend service and sales training seminars for various manufacturers that we represented at the dealership level.
- Parts manager and Assistant Store manager at dealership level
- Liaison between service techs, customers, and manufacturers distributors.
- Warranty and technical customer support.
- Equipment product knowledge for different manufactures like Honda / Echo / Husqvarna / Toro / Snapper / Exmark / Shindaiwa / Red Max / Blue Bird / Maruyama / Tanaka
Education
No Degree - Arts, Photography And Design
Southwestern College
California 08.1994 - 06.1997
High School Diploma -
Castle Park High School
Chula Vista, Ca. 09.1990 - 06.1993
Skills
- Exceptional collaborative and interpersonal skills
Over 20 years of experience in sales and customer service in the Power Equipment field
Highly skilled in customer and vendor relations
Account development
Business-to-customer expertise
Highly skilled in customer and vendor relations
Fluent in English and Spanish languages
Technical Background
Network development
Territory Management
Computer Experience / Microsoft Office / Sage Act / Adobe Creative Suite / CRM
Timeline
Territory Manager
STIHL Inc.
06.2022 - Current
Technical Sales Specialist
STIHL Inc.
02.2021 - 06.2022
Business Development Representative
Horizon Distributors Inc.
06.2017 - 04.2020
Sales Center Manager
Horizon Distributors Inc.
06.2015 - 06.2017
Parts and Service Manager
Horizon Distributors Inc.
06.2012 - 06.2015
Outside Sales Representative
Superior Cleaning Equipment Incorporated
06.2007 - 06.2012
No Degree - Arts, Photography And Design
Southwestern College
08.1994 - 06.1997
Outside and Inside Sales
Ouchi's Power Equipment
01.1993 - 05.2007
High School Diploma -
Castle Park High School
09.1990 - 06.1993
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