Summary
Overview
Work History
Skills
Websites
Awards
Contact
Timeline
Generic

Rene Marrufo

Newport Beach

Summary

Dynamic retail leader with 20+ years of experience driving sales, developing high-performing teams, and executing operational excellence in high-volume environments. Proven ability to lead through change, optimize store performance, and foster a culture of accountability and growth. Extensive experience with a proven track record of driving exceptional sales in high-traffic, top-performing environments. Skilled in leading teams, multitasking, and delegating to achieve outstanding results under pressure.

Overview

19
19
years of professional experience

Work History

Retail Store Operations

Dickies Inc
05.2025 - 11.2025

· Directed multi-unit operations across 11 stores, ensuring alignment with corporate initiatives and consistent execution.

· Implemented and rolled out a new customer service model, driving adoption and improving customer satisfaction.

· Led efforts to streamline workflows, introduce best practices, and enhance efficiency, cost control, and overall customer experience.

· Acted as the primary liaison between stores and corporate departments, ensuring smooth communication and execution of programs.

· Monitored performance metrics and partnered with teams to improve sales, labor productivity, and operational compliance.

· Managed high-impact projects, including technology upgrades and pilot programs, coordinating resources and timelines.

· Oversaw inventory replenishment and allocation to maintain optimal stock levels.

· Provided POS system maintenance and support, including SFCC operations and updates.

· Planned and executed company offsite activations, ensuring successful event delivery and support.

High Volume Store Manager

The North Face
07.2015 - 05.2025

· Managed a high-volume $14M location, consistently one of the top volumes in the company.

· Achieved Brand Loyalty Program Top Performer status for three consecutive years, driving customer engagement and retention.

· Inducted into the Altitude Top Talent Program (2023), recognized for exceptional leadership and organizational impact.

· Provided district-level leadership during District Manager absences, ensuring operational continuity and team support across 15 stores.

· Supported district operations with a focus on compliance, training, and performance improvement initiatives.

· Led New Store Opening teams, delivering successful launches through strategic planning, training, and execution.

· Selected by the Regional Manager to attend the APTOS Convention, where I curated and presented on retail innovation and strategy to industry professionals.

Store Manager

True Religion Brand Jeans
11.2013 - 06.2015

· Oversaw daily store operations, ensuring compliance with company policies and standards.

· Managed and developed a team of associates to achieve sales and customer service goals.

· Monitored inventory levels, coordinated stock replenishment, and minimized shrinkage.

· Analyzed sales reports and implemented strategies to drive revenue and profitability.

· Maintained visual merchandising standards to enhance customer experience.

· Handled scheduling, payroll, and performance evaluations for store staff.

· Ensured adherence to safety and loss prevention protocols.

· Delivered exceptional customer service and resolved escalated issues promptly.

· Collaborated with district and regional leadership on operational improvements.

Store Manager / District Trainer

Guess Inc
07.2006 - 09.2013

· Directed daily store operations, ensuring compliance with company standards and policies.

· Led and coached team members to achieve sales targets and deliver exceptional customer service.

· Managed inventory control, merchandising, and loss prevention to maximize profitability.

· Analyzed performance metrics and implemented strategies to improve revenue and operational efficiency.

· District Training Manager providing training and follow-up for 6 locations.

Skills

  • Multi-unit management
  • Store improvement skills
  • Retail operations expertise
  • Customer service
  • Operations coordination
  • Computer skills
  • Training & Development
  • MS Office proficient
  • Leadership skills
  • Team leadership
  • Sales management

Awards

Awarded Store Manager of the year 2020, Nominated for Store Manager of the Year in 2018, 2019, and 2021., Earned the Top Performer Award in 2022, Half Dome Award in 2023.

Contact

  • 702.300.7363
  • Marrufo03@gmail.com
  • Www.linkedin.com/in/rené-marrufo-a158505a

Timeline

Retail Store Operations

Dickies Inc
05.2025 - 11.2025

High Volume Store Manager

The North Face
07.2015 - 05.2025

Store Manager

True Religion Brand Jeans
11.2013 - 06.2015

Store Manager / District Trainer

Guess Inc
07.2006 - 09.2013
Rene Marrufo