Renchi Daile Cabilzo
Toronto,ON
Summary
A results-driven professional with a proven track record of success in intrapreneurship, leadership, brand, marketing and business development. Strong experience in driving growth and innovation within organizations through effective strategies and execution. Proven ability to lead cross-functional teams, develop marketing campaigns and drive business development efforts. A strategic thinker and problem solver with a proven ability to think outside the box and deliver tangible results.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Field Marketing Team Lead
Japan Tobacco International
05.2023 - 02.2024
- Developed and executed strategic plans to drive consumer acquisition and retention, enhancing retail and wholesale distribution.
- Led creation, execution, and monitoring of marketing campaigns across multiple channels, ensuring alignment with regional strategies and business objectives.
- Conducted comprehensive analysis of external (Nielsen) and internal sales data to inform strategic decisions and optimize campaign performance.
- Collaborated with Field Sales and stakeholders to ensure clarity and effective execution of campaigns, aligning with overall business goals.
- Managed field marketing budget, ensuring optimal deployment and compliance of program tools and materials.
Trade Marketing Manager
Booze Online Inc.
11.2021 - 05.2023
- Successfully managed and scaled trade marketing initiative with budget of US$ 1M+ that generated 60% increase in volume sales vs previous year.
- Negotiated with key retail accounts to secure listing, promotions and other in-store activities within budget constraints while maximizing brand exposure, customer engagement and increasing sales.
- Developed and deliver communication materials and Point of Purchase Material (POCM) guidelines for various types of outlets, ensure brand representation, manage relationships with design and production agencies, deliver materials on time and within budget.
- Translated key insights into action plans, lead teams, manage trade-related programs and game plans, provide guidance on promotions, track performance and manage end-to-end processes.
- Monitored sales performance, manage execution audit process, evaluate suppliers, and improve execution quality through regular evaluations.
Brand and Marketing Executive
One World and Seven Seas Culinary Inc. (Malongo Atelier Barista)
08.2019 - 11.2021
- Developed and executed innovative marketing campaigns based on key objectives and aligned them with overall marketing strategy and schedule.
- Directed strategic support for C-suite, providing detailed analysis for new business opportunities, while consolidating current business and building relations with corporate and high-profile customers.
- Executed campaigns across social media, PR and other cross-functional teams to drive company growth and development of brand, with focus on digital innovation.
- Led go-to-market strategies to achieve brand objectives and boost long-term profitability, created new revenue streams through partnerships with corporate accounts and third-party platforms/retailers.
- Measured performance of in-store, B2B, and digital marketing campaigns against goals and managed annual marketing budget to deliver efficient and impactful initiatives.
- Supported development and implementation of cohesive marketing strategy, identified macro trends, complex challenges and opportunities to achieve business results. Led in-store promotion campaigns to drive brand awareness.
Retail Marketing Officer
Emperador Distillers Inc.
06.2016 - 05.2018
- Analyzed marketing campaigns and market trends using key metrics and performance indicators, and submitted regular sales reports, creating sales data analysis by stores to project growth.
- Developed and managed marketing, sales, and promotional initiatives to achieve enterprise goals, working collaboratively with key stakeholders to expertly plan and execute campaigns.
- Worked with brand teams to develop strategic goals and recommendations for specialty store programs.
Operations Analyst
DHL Express (Philippines)
02.2014 - 03.2015
- Developed and utilized metrics to identify inefficiencies and areas for improvement, led cross-functional teams to analyze technology changes' operational impacts and opportunities.
- Mapped current business and operational processes, and recommended improvements to optimize efficiency, productivity and profitability, using data analysis and in-house software to process large data sets into actionable insights.
Marketing Communications Intern
DHL Express (Philippines)
10.2013 - 02.2014
- Worked closely with product development team to modernize and update promotions and marketing materials.
- Successfully planned and executed internal and external events, collaborated with vendors to complete projects on schedule.
Education
Master of Science - Entrepreneurship
De La Salle University - Manila
Manila City2018
Bachelor of Science - Business Administration Major in Export Management
De La Salle - College of St. Benilde
Manila City2010
Skills
- Brand & Marketing management
- E-commerce and digital strategy
- Business development and growth strategy
- Leadership and team management
- Strategic thinking and planning
- Entrepreneurial mindset
- Project management and execution
- Market research and analysis
Certification
Project Management Institute Certifications
- Critical Thinking
- Digital Strategy
- Executive Leadership
- Business Process Improvement
Linkedin Learning Certifications
- Brand and Marketing Integration
- Business Development: Strategic Planning
- E-commerce Fundamentals
- Sustainability Strategies
Coursera Certifications
- E-mail Marketing
- Google Ads
Timeline
Field Marketing Team Lead
Japan Tobacco International
05.2023 - 02.2024
Trade Marketing Manager
Booze Online Inc.
11.2021 - 05.2023
Brand and Marketing Executive
One World and Seven Seas Culinary Inc. (Malongo Atelier Barista)
08.2019 - 11.2021
Retail Marketing Officer
Emperador Distillers Inc.
06.2016 - 05.2018
Operations Analyst
DHL Express (Philippines)
02.2014 - 03.2015
Marketing Communications Intern
DHL Express (Philippines)
10.2013 - 02.2014
Master of Science - Entrepreneurship
De La Salle University - Manila
Bachelor of Science - Business Administration Major in Export Management
De La Salle - College of St. Benilde
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