Summary
Overview
Work History
Education
Skills
LINKS
Timeline
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Renata Shaykheeva

Toronto

Summary

Product Manager with 4+ years of experience leading end-to-end retail and e-commerce solutions. Skilled in strategic roadmapping, A/B testing, and data-driven decision-making to boost conversion and engagement. Known for aligning tech innovation with customer insights to deliver intuitive, high-impact user experiences. Collaborative, customer-obsessed, and committed to driving meaningful product outcomes in fast-paced, forward-thinking environments.

Overview

5
5
years of professional experience

Work History

Product Manager

Adeptmind
11.2021 - Current
  • Led launch and experimentation of Hybrid Product Detail Pages (HPDP), increasing Product Listing Ad (PLA) conversion rates by 5–15% across Google, Meta, and email campaigns compared to standard PDPs.
  • Owned both external A/B tests (HPDP vs retailer PDPs) and internal variants (UI, search logic, AI-driven recommendations), directly contributing to measurable uplifts in CVR (+4%) and RPV (+5–7%) across clients.
  • Helped secure and expand Monthly Recurring Revenue (MRR) by enabling $325K+/month in incremental revenue through HPDP optimizations; Adeptmind monetizes 10% of this lift across 5 major clients.
  • Collaborated with ML teams to enhance AI search and recommendations, including color similarity models, click-through rate optimization, and CVR-tuned recommendations at the product level.
  • Partnered with engineering to improve retail search products (e.g., Ulta, e.l.f.) by integrating review data and vertical-specific learnings into ML ranking logic, improving search accuracy and conversion.
  • Spearheaded the One Cart initiative, digitizing mall shopping through real-time scraping, product availability indexing, and on-site integration for 5+ malls across North America, including Mall of America.
  • Managed cross-functional rollout of One Cart, including vendor onboarding, last-mile logistics, and a web-based UX that displayed live in-store inventory across retailers.
  • Designed internal and external merchandising and content management tools, enabling both clients (e.g., Ulta, e.l.f.) and internal teams to configure filters, search rules, and store-specific content.

Product Manager & Founder

Domus Meus
05.2020 - 01.2025
  • Built and launched a DTC e-commerce brand from concept to scale, leading end-to-end product development, go-to-market strategy, and customer experience.
  • Designed and iterated on a Shopify storefront optimized for UX and SEO, improving organic traffic and boosting online conversion and repeat purchase rates.
  • Conducted customer discovery through qualitative feedback, purchase behavior, and retention data to inform packaging design, product features, and pricing strategy.
  • Owned brand positioning and creative direction; led content-driven campaigns and digital marketing experiments across social and influencer channels.
  • Applied UX/UI best practices to streamline the path to purchase and increase cart completion, directly improving sales performance and customer satisfaction.
  • Managed cross-functional tasks across product design, fulfillment, customer support, and vendor relations to deliver a consistent and elevated customer experience.

Business Analyst

Adeptmind
02.2021 - 11.2021
  • Conducted competitive research and user analysis to inform product direction and prioritize high-impact features across AI-powered search products.
  • Translated business goals into clear product requirements, user stories, and functional specs, supporting engineering and design execution.
  • Partnered with PMs and clients to gather qualitative feedback and usage data, iterating on early product prototypes to improve UX and feature relevance.
  • Facilitated collaboration across product, engineering, and customer success teams to ensure alignment between technical delivery and customer value.

Education

Certificate - Product Management

Cornell University
01.2024

Bachelor's degree - Communication and Media Studies

McMaster University
01.2020

Skills

  • Product Lifecycle Management
  • Product Strategy & Roadmaps
  • Jira & Confluence
  • Adobe Creative Cloud & Figma
  • Agile Methodologies
  • Cross-Functional Team Leadership
  • Data-Driven Analysis & Decision Making
  • A/B Testing & Experimentation
  • SaaS PM
  • UX

LINKS

LinkedIn

Timeline

Product Manager

Adeptmind
11.2021 - Current

Business Analyst

Adeptmind
02.2021 - 11.2021

Product Manager & Founder

Domus Meus
05.2020 - 01.2025

Bachelor's degree - Communication and Media Studies

McMaster University

Certificate - Product Management

Cornell University

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Renata Shaykheeva