Reina Ephrahim
Dollard-des-Ormeaux,Canada
Summary
Experienced English copywriter with a proven track record at Air Canada Vacations, enhancing readability and engagement through SEO optimization and innovative content strategies. As a seasoned copy editor and journalist, I'm accustomed to adapting to working in all kinds of environments of various stress levels, whether autonomously collaboratively with other colleagues, interviewees, etc.
Overview
3
3
years of professional experience
1
1
Certification
Work History
English Copywriter
Air Canada Vacations
Montreal, Quebec
10.2022 - 08.2024
- Edited existing copy to improve readability while preserving the intended message, according to the company's style guide.
- Brainstormed new approaches to increase engagement with target audiences.
- Optimized content visibility in search engine results (significant understanding of SEOs).
- Adapted written pieces for different platforms such as mobile devices, web applications and the official website.
Lead Copy Editor
The Eastern Door
Kahnawake, Quebec
08.2022 - 11.2022
- Reviewed editorial content for accuracy, completeness, and adherence to style guidelines.
- Developed and implemented copy-editing processes and procedures to ensure quality of output.
- Edited documents for grammar, punctuation, spelling, clarity and consistency.
- Provided feedback on edits to staff writers.
Lead Copy Editor
Yiara Magazine
Montreal, Quebec
08.2021 - 04.2022
- Ensured that all copy adhered to the company's brand standards and tone of voice.
- Reviewed and edited copy for grammar, punctuation, spelling, style consistency, accuracy of facts and figures.
- Edited marketing materials such as press releases, brochures, website content, promotional emails and other online content for accuracy and clarity.
Lead Copy Editor
The Link Newspaper
Montreal, Quebec
04.2021 - 04.2022
- Edited documents and assessed copy for grammar issues, delivering error-free materials to clients.
- Proofread manuscripts and other forms of copy for general grammatical correctness, proper flow and sentence layout.
- Collaborated with writers to discuss changes to manuscripts.
Education
Bachelor of Arts - Journalism
Concordia University
Montreal, QC06-2022
DEC - Social Science - Law, Society And Justice Profile
Dawson College
Montreal, QC06-2019
Skills
- Marketing communications expertise & SEO strategies
- Brand messaging
- Social media copywriting
- Proofreading
- Writing, editing, and proofreading
- Email marketing
- Scriptwriting for radio, Netflix ads, etc
- Collaborative teamwork
Certification
- Completed the “Fighting Disinformation through Strengthened Media and Citizen Preparedness in Canada” training workshop through Journalists for Human Rights.
Languages
English
Native/ Bilingual
French
Native/ Bilingual
Urdu
Native/ Bilingual
Hindi
Professional
Punjabi
Professional
Spanish
Limited
Accomplishments
- Awarded the 2022 Best Headline Award by the Quebec Community Newspaper Association
References
References available upon request.
Timeline
English Copywriter
Air Canada Vacations
10.2022 - 08.2024
Lead Copy Editor
The Eastern Door
08.2022 - 11.2022
Lead Copy Editor
Yiara Magazine
08.2021 - 04.2022
Lead Copy Editor
The Link Newspaper
04.2021 - 04.2022
Bachelor of Arts - Journalism
Concordia University
DEC - Social Science - Law, Society And Justice Profile
Dawson College
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