Reginaldo De Franceschi
Marketing Director
London,ON
Summary
Multifaceted Marketing Director with strong technology and digital background and expertise in multiple industries.
- Long experience with paid traffic campaigns for multinational clients reaching 28% CTR at their peak
- Solid SM ROI track record, with clients follower base averaging growth from 2.000 to 10.000 in under 6 months
- Over a decade leading diverse, large multicultural teams, with a focus on coaching, training and talent nurturing
- Superb oral and written communication skills, with a deep understanding of inbound marketing, SM and SEM ads, and high-end content production in complex industries
- Proven experience managing digital marketing and cross media campaigns, with the adoption of the latest tech and best practices, including automation, analytics, A/B testing and more
- Specialist in neuromaketing and behavioral analysis to improve campaign effectiveness
Overview
16
16
years of professional experience
7
7
years of post-secondary education
4
4
Languages
Work History
Managing Partner & Creative Director
GRCF/One Marketing
São Paulo, Brazil
08.2020 - Current
- Marketing agency specialized in complex markets
- Creative direction, content production, and marketing strategies for our clients fall under my supervision
- Responsible for driving client base and revenue growth since the agency's foundation in 2020: 20% growth per year
- I am also the official representative of the agency in events in Brazil or abroad
- Directed strategic initiative that improved team productivity 62% throughout the past 3 years
Managing Partner & Content Director
Content Masters
Atibaia, Brazil
07.2018 - 07.2020
- Content Master was developed to serve specific niche markets in content creation
- Creating high-level, complex content for companies in technology, engineering, sciences, and consulting
- Developing content for SM and SEM ads, focusing on CTR and SEO
- Training new copywriters and curating their content was a crucial part of my duties, as was adopting QA for constant improvement and continual evolution of out content production
- Established and implemented business procedures and process improvements
- Analyzed and presented financial standings and cost effectiveness to other partners and investors
General Manager
Core Management Consulting
Atibaia, Brazil
03.2015 - 01.2019
- Marketing and Management consultancy firm
- Client acquisition and relations
- Yearly growth average: 27%
- I was responsible for managing strategy and developing partnerships with specialized suppliers
- Implemented operational strategies and effectively built customer and employee loyalty.
- Introduced new methods, practices, and systems to improve our effectiveness in proposing and implementing client strategies
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
Professor of Marketing and Communications
Kroton University
São Paulo, SP, Brazil
01.2014 - 01.2016
- I was associate professor for graduate and undergraduate schools
- I taught Project Management, Corporate Psychology, Design, and Marketing Management
- I was awarded Excellence in Teaching Award 2 years in a row at Kroton University, with approval rate over 99% in student evaluation
- Developed strong organizational and communication skills through coursework and volunteer activities
- Passionate about learning and committed to continual improvement.
Director of Operations
Objetivo School System
Atibaia, Brazil
12.2012 - 01.2015
- Objetivo is one of the biggest and most successful school chains in Brazil
- Defined client relations and marketing plans
- Managed client base growth and communication strategies
- Over 88% client satisfaction
- Over 280% growth during my tenure
- Monitored budget and utilized operational resources.
- Monitored office workflow and administrative processes to keep operations running smoothly.
Digital Marketing Manager
Rae,MP Agency
Sao Paulo, Brazil
08.2011 - 08.2012
- I was head of the digital department for this large, award-winning marketing agency in Sao Paulo
- I was responsible for developing digital marketing strategies for clients in a variety of markets
- Website development, mobile applications, webgames development, and social media management were some of our specialties
- Project execution efficiency increased by 60% by the first month
- Used critical thinking to break down problems, evaluate solutions and make decisions
- Provided professional services and support in a dynamic work environment
- Developed marketing content such as blogs, promotional materials, and advertisements for social media
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
Education
College Diploma - Marketing Management - Customer Relationship Marketing
Fanshawe College
London, ON 05.2023 - Current
Master of Science - Neuroscience
University of Sao Paulo
SP, Brazil 05.2007 - 05.2009
Bachelor of Arts - Communication
University of São Paulo
SP, Brazil 02.2002 - 12.2005
Skills
Adobe Creative Suite
Content marketing
Marketing automation platforms
Leadership
Sales and marketing
Multi-channel marketing
Performance Evaluations
Project Management
Budgeting
Brand development
Corporate Communications
Additional Information
- As a neuroscientist, I work as a volunteer therapist, offering free counseling for people struggling with anxiety and depression, with over a dozen fully recovered people under my care
- I have written a 600-page fantasy book, creating a whole new universe for it. It is called Era da Devastação and it is available at Amazon
- I hold a black belt in Krav Maga and I am a certified self-defense instructor
Timeline
College Diploma - Marketing Management - Customer Relationship Marketing
Fanshawe College
05.2023 - Current
Managing Partner & Creative Director
GRCF/One Marketing
08.2020 - Current
Managing Partner & Content Director
Content Masters
07.2018 - 07.2020
General Manager
Core Management Consulting
03.2015 - 01.2019
Professor of Marketing and Communications
Kroton University
01.2014 - 01.2016
Director of Operations
Objetivo School System
12.2012 - 01.2015
Digital Marketing Manager
Rae,MP Agency
08.2011 - 08.2012
Master of Science - Neuroscience
University of Sao Paulo
05.2007 - 05.2009
Bachelor of Arts - Communication
University of São Paulo
02.2002 - 12.2005