Summary
Overview
Work History
Education
Skills
Timeline
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Reginald Rodriguez

SCARBOROUGH,ON

Summary

Versatile Graphic Designer with more than 10 years of experience in developing creative campaign vista, packaging design artwork and high quality photo retouching. Well-versed in generating innovative ideas and concepts. Collaborates with marketing and management teams to identify mockups and uses feedback to develop final drafts.

Overview

16
16
years of professional experience

Work History

Graphic Design Consultant

Tribe Advertising
Dubai, UAE
06.2024 - Current
  • Managed multiple concurrent projects within tight deadlines.
  • Provided technical advice on design solutions to clients and colleagues.
  • Developed design concepts and presented them to clients for feedback.
  • Incorporated branding guidelines into all creative deliverables.

Art Director

Tribe Advertising
Dubai, UAE
04.2014 - 06.2024
  • Supervised junior designers and provided guidance on their work product.
  • Coordinated with printers and other vendors to ensure timely delivery of materials.
  • Ensured brand consistency across all platforms by monitoring usage of logo marks and other elements of branding.
  • Maintained accurate records related to project progress including timelines and budget information.
  • Researched target audiences to develop effective marketing strategies for campaigns.
  • Participated in brainstorming sessions with clients to identify project goals and objectives.
  • Created storyboards, mood boards, style frames, and layouts to communicate design ideas.
  • Developed creative concepts and visual designs for a variety of projects.
  • Directed photo shoots, managed video production crews, and oversaw post-production editing.
  • Worked closely with clients throughout the duration of each project from concept through completion.
  • Collaborated with copywriters to ensure that the art direction complemented the written content.
  • Provided creative input during client meetings to help shape the vision of a project.
  • Evaluated portfolios submitted by freelance artists and designers when needed.

Senior Graphic Designer

KIAMAXX TV
Dubai, UAE
01.2009 - 03.2014
  • Created mockups of website designs to show clients the final product before launch.
  • Identified opportunities to improve existing designs by incorporating current trends in graphic design.
  • Provided guidance and mentorship to junior designers on various creative tasks.
  • Designed and created high-quality visuals for print, web, and social media campaigns.
  • Developed layouts, logos, branding materials, and illustrations to meet client requirements.
  • Troubleshot any technical issues related to graphics or design elements within a project.
  • Developed graphics for emails, websites, advertisements, brochures, flyers, posters, banners and other promotional material.
  • Maintained accurate records of all versions of packaged designs created during the development process.
  • Researched various printing techniques such as embossing, foil stamping, die cutting.
  • Worked closely with printers to ensure accuracy of color reproduction and quality control on finished pieces.
  • Developed creative packaging designs for a variety of products, including food, beverage, and cosmetics.

Education

Bachelor of Arts - Advertising

Technological University of The Philippines
Manila Philippines
04-1999

Skills

  • Presentation Design
  • Packaging Design
  • Art Direction
  • Adobe Creative Suite
  • Layout Design
  • Project Management
  • Corporate Branding
  • Video Editing
  • Logo creation
  • Graphic and Media Design
  • Complex Problem-Solving
  • Image manipulation
  • Project management abilities
  • Branding
  • Adobe Photoshop, Illustrator, and InDesign
  • Designing pages
  • Photography background
  • Consumer product development
  • Image Editing
  • Design strategy

Timeline

Graphic Design Consultant

Tribe Advertising
06.2024 - Current

Art Director

Tribe Advertising
04.2014 - 06.2024

Senior Graphic Designer

KIAMAXX TV
01.2009 - 03.2014

Bachelor of Arts - Advertising

Technological University of The Philippines

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Reginald Rodriguez