Public relations professional with remarkable project management, editing and research skills and the ability to multitask and prioritize to communicate effectively and deliver on time. Passionate and committed to learning and ready to leverage training and experience to take on new professional challenges.
Adept in creating and implementing effective communication strategies. Collaborative and committed to nurturing relationships with stakeholders, media and clients.
Work History
Digital Communications Coordinator
Anglican Diocese Of Ottawa
Ottawa, Ontario
07.2023 - Current
Leveraged project management software to schedule, review and monitor progress of deliverables.
Increased website traffic by implementing targeted SEO strategies and creating engaging content.
Optimized digital marketing efforts through SEO, SEM, email campaigns, and social media management.
Conducted metric analysis to review content strategy and metrics.
Supported over 50 parishes on a variety of projects to ensure a smooth execution.
Resolved technical issues promptly by coordinating efforts between developers, designers, hosting providers, and other relevant parties involved in the resolution process.
Served as a liaison between internal departments and external vendors/partners to ensure smooth communication during project execution phases.
Coordinated content creation, design, and development activities for seamless website updates and launches. Ensured consistent branding throughout all aspects of the project.
Communication Officer
Royal Ottawa Foundation
01.2023 - 04.2023
Wrote content for press releases, website and social media campaigns.
Developed media strategies to support product launches, increase public visibility and drive customer engagement.
Represented company at multiple public forums and conferences.
Supported public relations managers with writing, researching and preparation of materials
Collaborated with other departments to develop integrated branding and public relations strategies.
Identified metrics to measure and evaluate effectiveness of public relations campaigns and initiatives.
Social Media Lead-Event Planning
Here to Hear You campaign
01.2022 - 04.2022
Responsible for engagement and research for a fundraising event to lead a group of four team members to create and design material for social media account.
Performed face-to-face meetings to finalize contract for services and event details.
Coordinated schedules and timelines for events.
Established branding guidelines to keep harmony among all social media content.
Recruited donors for a zero-budget event.
Raised over $1000 for the Sexual Support Center of Ottawa.
Monitored online presence of company's brand to engage with users and strengthen customer relationships.
Social Media Assistant
Ginnnevra.pe
08.2020 - 03.2021
Met 80% of deadlines in time-sensitive role.
Managed Instagram content to keep brand messages consistent.
Scheduled daily posts promoting company brand, events and special offers.
Conducted daily updates to social media profiles to boost company online presence.
Created engaging content to keep social media channels updated and on brand.
Monitored online presence of company's brand to engage with users and strengthen customer relationships.
Analyzed competitor pages to locate backlink and keyword opportunities.
Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement.
Overview
4
4
years of professional experience
1
1
Certification
Skills
Microsoft Office
Multitasking and Prioritizing
Planning and Organization
Team Support and Collaboration
Defining Audience
Social Media Platforms
CRM management
Digital storytelling
Website management
Project management
Analytics reporting
Digital advertising
Certification
Hootsuite Platform Certification
Education
Diploma - Public Relations
Algonquin College
Ottawa
06.2023
No Degree - Law (Pre-Law)
University of Lima
Lima-Peru
04.2021
High School Diploma -
Santisimo Nombre De Jesus
Lima-Peru
12.2017
Languages
- English
- Spanish
Accomplishments
Collaborated with team of 5 in the development of a charity campaign.
Raised awareness for the Sexual Assault Center of Ottawa through a charity campaign with 5 corporate events.
Used Microsoft Excel to develop inventory tracking spreadsheets.
Designed and launched the Anglican Diocese of Ottawa website, resulting in a 60% increase of engagement and retention of users.
Professional References
Marcela Hurtado - marcehurtadomarin@gmail.com
Timeline
Digital Communications Coordinator
Anglican Diocese Of Ottawa
07.2023 - Current
Communication Officer
Royal Ottawa Foundation
01.2023 - 04.2023
Social Media Lead-Event Planning
Here to Hear You campaign
01.2022 - 04.2022
Social Media Assistant
Ginnnevra.pe
08.2020 - 03.2021
Diploma - Public Relations
Algonquin College
No Degree - Law (Pre-Law)
University of Lima
High School Diploma -
Santisimo Nombre De Jesus
Hootsuite Platform Certification
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