REGINA JOSE P.

• Developed and presented communication strategies and messaging frameworks to senior executives, aligning with corporate priorities and stakeholder needs.

• Integrated paid media campaigns with corporate communications strategies to maximize stakeholder reach and engagement.

• Partnered across divisions to ensure clear, consistent storytelling for external campaigns and local community initiatives.

• Delivered insights and recommendations that influenced investment strategy and brand positioning, supporting GM’s leadership in clean energy innovation.

• Coordinated regional activations and engagement programs, fostering positive relationships with stakeholders and partners.

• Designed full-funnel communications strategies integrating paid media with stakeholder engagement to build brand trust across national and international markets.

• Reduced acquisition costs through targeted messaging and audience alignment, ensuring clarity and resonance of communications.

• Produced real-time executive reporting to support strategic decision-making and alignment with corporate goals.

• Directed communications strategies across multiple channels, leveraging paid media to enhance member engagement and community visibility.

• Negotiated with vendors and external partners to deliver programs aligned with budget and stakeholder priorities.

• Delivered reporting and communications insights to executive leadership, supporting corporate relations goals.

• Managed external communications strategies for paid media campaigns exceeding $1M in spend, ensuring alignment with corporate reputation and stakeholder engagement goals.

• Integrated paid media activations with corporate messaging to reach international audiences and business stakeholders.

• Created audience-specific messaging for diverse stakeholder groups, including business travelers, corporate clients, and government regulators.

• Delivered performance reports and recommendations to senior leadership, enhancing transparency and collaboration.

• Designed and executed integrated communications and media plans for top-tier clients.
• Partnered with cross-functional teams and agencies to deliver national campaigns and community engagement programs.
• Created stakeholder-facing reports, presentations, and messaging frameworks to support leadership visibility and program alignment.

• // Managed global performance campaigns across CPA/CPL/CPC models; optimized campaigns against KPIs and spend efficiency.
• // Collaborated with internal tech and creative teams to develop scalable digital communication campaigns.

• // Developed integrated media plans for top FMCG and QSR clients across digital, TV, radio, and OOH channels.
• // Managed campaign execution, performance tracking, and vendor coordination to deliver nationally scaled media communication activations.