Regina Grunfeld
Toronto
Summary
Highly accomplished and results-driven individual executes and leads successful marketing campaigns. Proven track record in driving revenue growth through innovative marketing strategies and content creation. Expert in managing high-level projects, developing digital marketing strategies, and building meaningful relationships with clients. Passionate about creating an impactful and memorable connection with customers through engaging campaigns.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Marketing Manager/Events
Sharp-Shooters Inc
07.2003 - Current
- Created promotional campaigns that generated leads, resulting in increased sales
- Planned and implemented digital media campaigns, supporting lead generation and brand reputation initiatives
- Evaluated customer feedback to drive product improvement
- Generated content for website, blog posts, press releases and social media accounts
- Measured and monitored performance of marketing campaigns and deliverables, adjusting to deliver stated objectives and outcomes
- Contributed to brand message development, driving brand consistency across platforms
- Monitored competitor activities to stay ahead of the curve
- Identified opportunities for improvement in existing processes and implemented new approaches as needed
- Generated leads through targeted outreach efforts
- Assisted with campaign reconciliation to verify delivery against monthly billing amount
- Built strategic partnerships with influencers and industry leaders to expand reach of campaigns
Campaign Manager
Premium Retail Services
02.2017 - 02.2024
Marketing Manager/Customer Service Operations
Steam whistle
09.2021 - 03.2022
- Collaborated with channel managers, producers and project managers to commission content
- Utilized insights from past campaigns and channel performance to build integrated marketing campaigns across various mediums
- Developed comprehensive post-campaign analysis reports summarizing outcomes and ROI
Host/CSR
Great Canadian Gaming Corp./Casino Woodbine
03.2017 - 12.2019
- Accurately reconciled cash register drawers at the end of each shift according to company policy
- Adeptly managed inventory levels and ensured compliance with health department standards
- Adeptly communicated changes or updates regarding specials, pricing or availability of menu items
- Demonstrated expertise in developing and implementing operational strategies to maximize efficiency of servers
- Professionally interacted with guests, answered questions about menu items and promoted special offers
- Resourcefully reviewed menus items for accuracy prior to being served to customers
- Knowledgeably enforced sanitation guidelines, workplace safety protocols and uniform requirements
- Exhibited proficiency in overseeing daily operations, resolving customer complaints and managing staff schedules
- Helped customers select food and beverages by presenting menu and offering suggestions or recommendations
Customer Relationship Officer
TD Canada Trust
02.2016 - 02.2017
- Ensured that all queries raised by customers were addressed correctly within established timelines
- Collaborated closely with other departments such as sales, marketing, finance to ensure superior customer service delivery standards are met
- Utilized strong problem solving abilities to resolve customer complaints promptly and accurately
- Developed effective strategies for managing difficult conversations with clients in a professional manner
- Assisted management in analyzing monthly reports of the team's performance against targets set by the organization
Customer Service Representative
CIBC
02.2014 - 03.2016
- Handled customer complaints and inquiries in a courteous and efficient manner
- Demonstrated excellent communication skills, both verbal and written, in order to effectively interact with customers
- Maintained knowledge of company products to provide helpful suggestions and recommendations to customers
- Responded to telephone inquiries and complaints following standard operating procedures
- Greeted customers by name and displayed respectful attitude, helping develop rapport with customer base and build lasting relationships
- Utilized problem-solving techniques to identify solutions for complex customer inquiries
- Adhered to company policies and procedures while providing superior service
- Maintained an updated knowledge base of current products, services, pricing, promotions
CSR
Manulife Financial
04.2007 - 11.2008
Customer Service Manager
Bell Canada
03.2002 - 02.2004
- Created detailed documentation for each interaction with customers
- Assisted customers with resolving service-related issues
- Utilized problem solving techniques to quickly resolve escalated issues from customers
- Interacted with customers to quickly handle escalated queries and complaints
- Managed customer service staff by communicating expectations and monitoring and analyzing results
- Coached and provided feedback to staff to improve performance and achieve company objectives
- Recruited and trained employees, fostering customer service mission and objectives
- Lead team of customer service representatives to ensure quality standards are met
- Reviewed incoming emails from customers; responded promptly with accurate information
- Provided ongoing support for existing customers by answering questions or addressing concerns in a timely manner
- Conducted regular performance reviews and provided coaching and feedback to staff members
Education
Human Resources Management - Human Resources Management
Seneca College
Toronto06.2004
Skills
- Email Marketing
- Creative Direction
- Web Analytics
- Advertising Management
- Influencer Marketing
- Public Relations
- Sales Enablement
- Digital Marketing
- Budget Management
- CRM Management
- Strategic Planning
- Campaign Management
- Marketing Analytics
- Market Research
- Brand Management
Certification
Certificate in HR/WHIMIS
Timeline
Marketing Manager/Customer Service Operations
Steam whistle
09.2021 - 03.2022
Host/CSR
Great Canadian Gaming Corp./Casino Woodbine
03.2017 - 12.2019
Campaign Manager
Premium Retail Services
02.2017 - 02.2024
Customer Relationship Officer
TD Canada Trust
02.2016 - 02.2017
Customer Service Representative
CIBC
02.2014 - 03.2016
CSR
Manulife Financial
04.2007 - 11.2008
Marketing Manager/Events
Sharp-Shooters Inc
07.2003 - Current
Customer Service Manager
Bell Canada
03.2002 - 02.2004
Human Resources Management - Human Resources Management
Seneca College
Certificate in HR/WHIMIS
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