Summary
Overview
Work History
Skills
References
Timeline
Generic

Reggy Amalrajah

Toronto,ON

Summary

Forward-thinking Content Creation Strategist with a tactical approach to implementing, measuring and optimizing marketing initiatives. Critical and strategic thinker successful at aligning marketing strategy with changing demands. Demonstrated success in content strategy, content creation and brand awareness.

Overview

3
3
years of professional experience

Work History

Content Creation Strategist

Candybox Marketing
Oakville, Ontario
08.2023 - Current
  • Developed content strategies for social media platforms such as Meta and LinkedIn
  • Developed advertising plans for timely and successful market entry.
  • Created compelling visuals to accompany written content.
  • Researched topics related to the brand's industry to develop original content ideas.
  • Edited videos using Adobe Premiere Pro and After Effects software.
  • Managed multiple projects while meeting tight deadlines.
  • Collaborated with other departments in order to ensure content was consistent with the brand's messaging.
  • Monitored analytics on a regular basis and adjusted strategy accordingly.
  • Conducted interviews with key stakeholders within the company for use in various forms of content.
  • Compiled weekly reports outlining performance metrics for each piece of content created.
  • Built relationships with influencers who could help promote the brand's message online.
  • Analyzed competitors' digital marketing efforts to gain insights into their success strategies.
  • Used data analysis and reporting tools to identify customer insights and optimize content performance.

Multimedia Production Specialist

Y.D.O.S
Scarborough, Ontario
10.2021 - 07.2023
  • Handled technical setup of lighting and sound for each shot.
  • Configured shots based on daily needs, weather and lighting conditions and available equipment.
  • Edited hours of footage from chronological production order into story format and added effects using Final Cut Pro X and DaVinci Resolve 18.
  • Managed development of content plans and overall message.
  • Confident in sound design, finding the perfect SFX's and music to elevate a story
  • Worked closely with team members to deliver project requirements, develop solutions and meet deadlines.
  • Set and maintained organized and detailed schedules for production.
  • Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
  • Controlled lighting, filter factors and camera distances to meet shot targets.
  • Prepared well for shoots by conferring with directors, technicians and other crew members about assignment specifications.

Skills

  • Brand strategy
  • Organizational Skills
  • SEO Strategies
  • Adobe Creative Suite
  • Market Research and Analysis
  • Viral Marketing Campaigns
  • Customer Service
  • Relationship Building
  • Generating Brand Awareness
  • Cross-Functional Team Collaboration
  • Creative Thinking
  • Technical Writing
  • Content Development
  • Social Media Marketing

References

  • Kiefer Nazareth (Director of Social) : (416) 270 0050
  • The Rev. Yohan Dumpala (Assistant Curate & Youth Minister): (647) 987-1165

Yohandumpala@hotmail.com

Timeline

Content Creation Strategist

Candybox Marketing
08.2023 - Current

Multimedia Production Specialist

Y.D.O.S
10.2021 - 07.2023

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Reggy Amalrajah