REGGIE MCCOLLUMN
Vallejo
Summary
Consummate hospitality and operations specialist with an impressive record in translating the brand's intent into positive outcomes and working collaboratively with management teams to achieve targeted goals. Sets standard for strategic thinking and customer relations. Expert in brand strategy, storytelling, and wine experience. Serves as gatekeeper and liaison providing a bridge for smooth communication and execution of objectives.
Overview
10
10
years of professional experience
Work History
Wine Buyer & Special Projects Consultant
Davis Wine Group
Napa
01.2022 - Current
- Coordinated buys for Davis Wine Group while managing inventory, directing the wine list, and driving strategy.
- Curated wine experiences for celebrity guests and high-end clients. In-home and restaurant experiences on the east and west coasts. Clients include: Salesforce, Apple, Prime Minister of UK, US Secretary of State, Lebron James, and Chris Stapleton.
- Raised over $500k in funds, hosting private tastings and banquet events.
- Curated events at venues including: Kentucky Derby at Churchhill Downs, and Steeple Chase at Nashville Grounds.
- Managed wine collections for a dozen confidential-clients.
- Oversaw wine inventory of over 1,000 bottles.
- Recently led strategic launch of new wine store in Nashville, Tennessee.
Inventory Specialist
WineDirect Inc.
Napa
09.2025 - 11.2025
- Perform weekly cycle counts and item inspections of over 10,000 wines (over 100 wine brands)
- Research problem orders and resolve for shipping
- Utilize RF scanners to consolidate and relocate products.
- Track, inspect, and report damages and adjustments.
- 98.7% inventory and shipping accuracy.
Wine Educator (Seasonal)
Beaulieu Vineyard
St. Helena
05.2024 - 11.2024
- Hosted 35 private events and tours. Events included 6 or more guests, experiences lasted 2-hours, and resulted in over $75k in sales.
- Provided expert wine education and personalized recommendations to guests, utilizing in-depth knowledge of estate wines and vineyards, conducting educational tours, and ensuring quality through careful tasting and selection.
- Leveraged in-depth knowledge of estate wines to guide guests in selections, resulting in a 20% boost in wine sales.
- Led wine club acquisitions for 2-straight months.
- Maintained impeccable tasting areas and managed inventory processes, ensuring seamless daily operations and adherence to ABC regulations.
Wine Educator
Duckhorn
06.2021 - 12.2022
- Hosted wine tastings at the Duckhorn tasting room.
- Shattered Napa Valley wine club record with 65 clubs in 1 month for Duckhorn.
- Generated $500k in sales by maintaining product knowledge, promoting wine clubs, and hosting events.
- Pioneered the new initiative of in home tastings. Hosted 15 in home tastings.
Director of Event & Operations
Craw4Kids
San Francisco
01.2017 - 01.2019
- Advised and supported the Joe Montana family & Craw4Kids in raising $250K+, achieving higher funding by developing strategic welcome packages with personal letters to executives and implementing an improved outreach system to donors.
- Cultivated partnerships for Craw4Kids with several wineries, securing $60K in product donations for annual event.
- Secured venue space and organized annual event schedule, set up and execution. Over 1000 attendees including current and former NFL, NBA, and MLB athletes.
- Drove marketing and press by booking team on a popular local bay area radio station (KNBR) and local television network; worked with graphic designers to create press and increase social media engagements.
Office Manager & Executive Assistant to CEO
SB Architect
San Francisco
01.2017 - 05.2018
- Supported 3 senior and 7 associate executives by managing calendars, clients, travel, and meetings. Acted as right-hand resource to CEO, managing all personal and professional correspondence (In addition to 30 associates). Designed PR campaigns and coordinated corporate events.
- Restructured company into project-based teams of 6-8 specialists, created project-tracking tools and processes, and instituted time-clock badging system to monitor 15-25 global projects, billing at $20M+.
- Executed demand-gen programs such as offsites, in-house events, and PR campaigns, resulting in 4 new accounts ($4M-$12M each).
- Lined up trainings, tracked travel and expenses, and troubleshot shipping and import/export issues for $50,000+ in construction materials.
- Staged lunch-and-learns, 'wine downs,' and speaker series to solidify culture.
Wine Ambassador & Special Events
Caymus Vineyard
St. Helena
08.2015 - 12.2017
- Hosted 30+ private events for high-net worth clients and private businesses, both locally and out of the state. Events resulted in over $175k in sales.
- Delivered expert wine education and tailored recommendations, leveraging comprehensive knowledge of estate wines and vineyards. Led engaging experiences and maintained high quality standards through meticulous tasting and selection.
- Boosted monthly sales 8% by creating partnerships with local restaurants. Hosting free weekly curated tasting events that paired with the restaurants dishes.
- Developed and implemented wine promotion strategies to increase sales of specific wines and boost customer loyalty.
Education
Film Studies - Business Minor
University of Southern California
Los Angeles12.2014
Skills
- Leadership and Teamwork
- Wine Hospitality
- Communication
- Customer Service
- Business Strategy
- Project Management
- Brand Strategy
- Business Process Improvement
- Operations
- Event Planning
- Executive Calendaring & Travel
- Budgeting
- Confidential Correspondence
Websites
Timeline
Inventory Specialist
WineDirect Inc.
09.2025 - 11.2025
Wine Educator (Seasonal)
Beaulieu Vineyard
05.2024 - 11.2024
Wine Buyer & Special Projects Consultant
Davis Wine Group
01.2022 - Current
Wine Educator
Duckhorn
06.2021 - 12.2022
Director of Event & Operations
Craw4Kids
01.2017 - 01.2019
Office Manager & Executive Assistant to CEO
SB Architect
01.2017 - 05.2018
Wine Ambassador & Special Events
Caymus Vineyard
08.2015 - 12.2017
Film Studies - Business Minor
University of Southern California