Reema Lathi
Ontario
Summary
Self-starter and a seasoned Business Development Representative with 7 years of experience in finding and developing new opportunities for organizations. Collaborated with Startups and Enterprises closely to consistently help generate business through networking, lead generation, market research and application of new business plans. Ability to manage client relationships, work with sales team for B2B and B2C sales and always dedicated towards the overall growth of the company.
Overview
8
8
years of professional experience
Work History
Business Development Manager
Zuna Ventures
10.2023 - 01.2024
- Project Leadership: Managed cross functional teams for design and launch of the company's website, resulting in a 30% increase in website traffic.
- Digital Campaign Management: Executed successful email and LinkedIn campaigns, achieving a 4% response rate.
- Market Research & Strategy: Developed targeted marketing strategies through comprehensive market research, leading to a 30% increase un website traffic & 20% growth in audience engagement.
Content Management Trainee
Tarsyer
10.2023 - 01.2024
- Cross Channel Collaboration: worked with internal and external teams to design and launch the website resulting in 40% improved customer experience.
- Marketing Research & Strategy: conducted surveys to understand in what ways AI can be used proficiently in day to day life resulting in suggesting various applications.
- Brand Awareness: Building and maintaining company profiles on various social platforms, running campaigns, content creation & management.
Sr. Business Development Executive
CUBS Design Consultation Pvt. Ltd.
01.2020 - 06.2022
- New Business Model: pioneered the end-to-end development and execution of a new offline model, resulting in a revenue of over 200% compared to the previous model.
- Marketing & Strategy: worked with a team of 8 individuals, overseeing content creation, event coordination and social media management, resulting in a 25% increase in sponsorship secured and 25% growth in event attendance.
- Reporting to Stakeholders: actively participated in company's cost vs earnings discussions, brainstorming new strategies, collaboration efforts and budgets.
- Customer Satisfaction: Maintained & managed client relationship and redefined customer experience which resulted in 25% increase in customer retention.
Business Development Executive
CUBS Design Consultancy Pvt. Ltd.
05.2017 - 01.2020
- Vendor management & Negotiation: shortlisted, negotiated and nurtured relationships with vendors & clients maintaining comprehensive database that resulted in a 20% decrease in client churn.
- Collaboration & Outbound Activities: collaborated with influencers, designers, MNCs to create brand awareness & planned outbound events for B2B and B2C sales, generating revenue over INR 10 million.
- Lead Generation: managed entire sales cycle and accounts, identifying up-selling and cross-selling opportunities that boosted revenue by 30-40% per project.
- Social Media Management: handled company's profiles on LinkedIn, Houzz, Justdial, Quickr, Instagram and Facebook, using various automation tools to boost engagement by 25%.
Sales Executive
Howntown By Future Retail Pvt. Ltd.
10.2015 - 02.2017
- Sales Performance: ranked amongst the top 5 contributors, generating 255 of the overall revenue for the city's Design & Build department in the fiscal year 2016-2027.
- Outbound Activities: represented the company in 10+ trade-shows and networking events which resulted in pipeline generation of over 10 million INR.
- Upselling & Cross Selling: improved customer relationships and product knowledge, driving upsells that resulted in an average higher transaction value 20% higher than that of other team members.
Education
Executive MBA - Specialized in Marketing & Supply Chain+Operations
Narsee Monjee Institute
India10.2024
Bachelor of Commerce - Accounting
University of Pune
India01.2015
Skills
- Business development and planning
- Negotiations
- Team Leadership
- Strategic Planning
- Team Collaboration
- Verbal and written communication
- CRM Management
- Lead Generation
- Vendor Management
- Customer Service & Satisfaction
Additional Information
- Fluent in English, Hindi & Marathi
- Proficient in MS Office, Excel, Word, PowerPoint, Hubspot
- Willing to work Flexible Hours & travel to various branches
- Permanent Resident Of Canada
Timeline
Business Development Manager
Zuna Ventures
10.2023 - 01.2024
Content Management Trainee
Tarsyer
10.2023 - 01.2024
Sr. Business Development Executive
CUBS Design Consultation Pvt. Ltd.
01.2020 - 06.2022
Business Development Executive
CUBS Design Consultancy Pvt. Ltd.
05.2017 - 01.2020
Sales Executive
Howntown By Future Retail Pvt. Ltd.
10.2015 - 02.2017
Executive MBA - Specialized in Marketing & Supply Chain+Operations
Narsee Monjee Institute
Bachelor of Commerce - Accounting
University of Pune
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