Reed Fry

Grew sales in territory 115% from $1.3M to $2.8M.
Respected consultive seller and trusted adviser to fifty top accounts in nine Western states.
Represented all platforms, including multiple new program launches, training, strategic planning, analysis of results and growth of new revenue streams.

Developed and managed a garage start-up that evolved to an 11-person team.
Specialties: public relations, advertising, media planning, print material concept/photography/graphic design/printing, website strategy/creation.
Nine-year relationship with Blanco America, contributed to annual sales growth from $2M to $70M.
Five-year relationship with Snaidero USA, successfully re-launching the brand, including introduction of the original Pinnanfarina designs.
Managed all publishing and promotional aspects of NKBA's nine-book Professional Resource Library, the industry’s premier business and design books.

Launched GE Monogram in Southern California, selling exclusively to kitchen showrooms. Surpassed second year GE goals by 20%, with 40 showrooms and annual sales of $2M.
Responsible for all marketing strategies, tactics and execution, during a four-year period where annual sales grew from $4M to $12M.
Developed a nationwide awareness and training campaign to prevent scalding with kids under 15. Partnered with the National SAFE KIDS Campaign.
Launched KWC bath products surpassing first year national goals by 25%, with 80 showrooms and sales of $500,000. PR reach for the SAFE BATH initiative exceeded 100 million impressions.