Rebekah Brookner

Achieved promotion in current role in December 2025

• Manage a $200M retail business for L’Oréal Paris and Maybelline, consistently exceeding Ulta’s department productivity average by 18% through strategic assortment optimization and data-driven Sell-In/Sell-Out analysis.
• Direct the end-to-end "Add & Delete" portfolio lifecycle, making final recommendations on SKU rationalization and planogram updates to maximize total assortment productivity.
• Spearheaded the Streamline Wall rollout as a competitive space-gain initiative, leading cross-functional teams (Brand Marketing, BAL, 3rd Party) to refresh the full portfolio and align with consumer data to increase consumption and productivity in the Mass-stige market
• Developed a comprehensive performance dashboard comparing legacy vs. new wall structures; utilized data storytelling to convince leadership of positive retail results, leading to an acceleration of the 2-year rollout plan by 6 months.
• Partner daily with Finance and Supply Chain to project MD/RTV liabilities and manage inventory flow, ensuring business continuity and brand profitability within strict budget constraints.
• Served as primary operational liaison between Sales and Marketing to identify market growth opportunities and manage GTM milestones for retail launches, including exclusive launches and off-cycle Cut-Ins.
• Secured Ulta as strategic lead market for L'Oréal Paris Cushion Foundation, establishing brand as "Category Authority" in US Market through development of comprehensive analysis for 2-year contingency plan.

• Managed day-to-day business operations for core Prestige accounts, including Macy’s and Nordstrom Rack, delivering a 360-degree Omni-channel approach to assortment strategy and retail execution.
• Assisted with the strategic expansion of NYX Professional Makeup into a new line of distribution via the JCPenney Beauty launch, delivering, $500K in incremental (OMNI) retail volume within the first 3 months of launch
• Led the O+O (Online + Offline) digital optimization and media strategy for the Prestige channel, personally managing the digital catalog, PDP/SEO updates, and quarterly "Big Bet" media campaigns within the Macy’s Media Network.
• Executed a high-efficiency "zero-Capex" launch strategy for JCPenney, collaborating with Creative and Permanent Merchandising to build the assortment from scratch and adapt brand assets to retailer fixtures.
• Coordinated the "Train the Trainer" education program for Macy’s and JCPenney, partnering with Shopper Marketing and Pro-Artists to upskill beauty advisors through virtual seminars and IRL workshops.
• Acted as the primary liaison between internal Creative teams and 3rd-party agencies (Bluewheel) to streamline asset management and ensure cross-functional alignment on all digital and physical initiatives.
• Managed pipe forecasting and logistics for seasonal wall resets.
• Partnering with 3rd-party execution teams to execute resets across all 3 brands and all retailers

• Led technical costing and item setup for international portfolios, ensuring P&L accuracy across $80 million in volume.
• Conducted account analysis and item-level costing for Target (Hanes & Maidenform), JCPenney, and Dillard’s, enhancing pricing strategies.
• Synchronized planning between domestic partners and international hubs to optimize inventory flow from distribution centers.
• Directed international logistics and delivery timelines, collaborating with manufacturing hubs to manage production lead times.
• Analyzed global trends to identify market opportunities, informing product assortment decisions.