Summary
Overview
Work History
Education
Skills
Certification
Awards
Timeline
Generic
Rebecca Rose

Rebecca Rose

Ottawa,Canada

Summary

Creative Social Media Coordinator known for high productivity and efficient task completion. Skilled in content creation, audience engagement, and analytics interpretation to drive social media success. Excel at communication, time management, and adaptability, ensuring effective brand promotion and audience interaction.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Social Media Coordinator

eQ Homes
Ottawa, Canada
02.2021 - 05.2023
  • Managed and maintained several community and affiliate brand social media accounts simultaneously, consistently updating content to ensure relevance, and drive user interaction.
  • Created and managed content across multiple platforms, resulting in a 59% growth in followers over two years.
  • Skilled in creating and curating various types of content for social media platforms, including Instagram, Facebook, LinkedIn, and TikTok.
  • Monitored KPIs using CMS, Google, and Meta analytics tools, generated reports, and provided actionable insights to optimize campaign effectiveness and make data-driven decisions.
  • Engaged with the brand community and responded to comments, reviews, and inquiries promptly, fostering a positive brand image and building customer loyalty.
  • Monitored social media platforms for trends, news, and industry updates.
  • Supported SEO initiatives by implementing keywords into copywriting.
  • Designed and implemented social media strategies to align with business goals.
  • Worked closely with third-party agencies to synergize marketing efforts and ensure deliverables were met.

Digital Marketing Coordinator

Rhonda AI Technologies
Ottawa, Canada
08.2020 - 02.2021
  • Created social media content with innovative brand messaging to support new product launches.
  • Implemented topic clusters and cross-links into blog posts, increased unique visitor traffic by 25%, and averaged session duration by 1.5 minutes in 3 months.
  • Managed the social media content calendar and collaborated with graphic designers to meet objectives and KPIs.
  • Assisted in creating various types of content, including blog posts, social media posts, emails, sales collateral, and website pages.
  • Collaborated with software developers and UI/UX designers on new AI features.
  • Assisted with planning and development, testing software experience, and reported on key findings for improvement.
  • Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management, and leveraged A/B testing to optimize current strategies.

Channel Marketing Specialist

IMI People
Ottawa, Canada
02.2018 - 08.2020
  • Managed and participated in regional events, industry meetings, conferences and trade shows to improve brand awareness
  • Collaborated with marketing and sales managers on go-to-market strategy
  • Oversaw regional marketing program execution to drive awareness, generate demand and increase conversion
  • Coordinated channel events and built marketing strategies to support corporate targets
  • Leveraged marketing automation technology to simplify internal processes, manage CRM database, and onboarding new hires
  • Increased lead generation by 270%, brand following by 45%, and qualified leads by 46% within the first year
  • Liaised with marketing experts affiliated with channel partners
  • Researched and evaluated potential new markets and products
  • Generated reports to support development and implementation of marketing plans
  • Inbound Marketing
  • Content Marketing
  • Email Marketing
  • Social Media Marketing

Social Media & Operations Manager

Milestones Bar & Grill
Ottawa, Canada
02.2018 - 08.2020
  • Spearheaded campaigns on social media platforms, including Instagram and Meta.
  • Increased social following by 35%, and reach by 40% within 3 months.
  • Managed social media planning and execution of marketing strategies and community engagement.
  • Monitored campaign results and provided data-driven recommendations to the management team weekly.
  • Managed front-of-house operations, ensuring service standards and food quality always exceeded expectations.
  • Responsible for daily manager duties, including cash handling, staff schedules, inventory management, and remedying guest experiences.

Education

Algonquin College -

Algonquin College
01.2014

Skills

  • Marketing campaign development
  • Social content planning
  • Photography
  • Graphic Design
  • Copywriting
  • Web analytics
  • Community management
  • Adobe Creative Suite proficiency
  • Competitor analysis
  • Marketing automation
  • Visual storytelling

Certification

  • HubSpot Academy
  • Google Analytics
  • Google Ads
  • Meta/ Facebook Ads

Awards

  • Best Overall Marketing Plan/ Strategy, Algonquin College
  • Best Overall Presentation, Aldo Shoes
  • Best Annual Sales Increase in North America, Walt Disney World

Timeline

Social Media Coordinator

eQ Homes
02.2021 - 05.2023

Digital Marketing Coordinator

Rhonda AI Technologies
08.2020 - 02.2021

Channel Marketing Specialist

IMI People
02.2018 - 08.2020

Social Media & Operations Manager

Milestones Bar & Grill
02.2018 - 08.2020

Algonquin College -

Algonquin College

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Rebecca Rose