Rebecca Brown

SlyFox Marketing and Web Design - London, ON | Mar 2021 – Jan 2024

• Managed social media channels including Instagram, Facebook, and LinkedIn; increased follower engagement by 30% through consistent content strategy.
• Created and scheduled posts using content calendars and scheduling tools, aligning posts with key marketing initiatives and events.
• Designed branded social media graphics and templates using Canva, maintaining a cohesive visual identity across campaigns.
• Wrote engaging, platform-specific captions tailored to different audience segments and voice guidelines.
• Produced and edited short-form video content for Reels and other platforms to improve reach and visibility.
• Monitored comments and messages daily to maintain a responsive and engaged community.
• Analyzed social media performance using insights tools and adjusted strategy to improve conversion rates.
• Conducted trend and competitor research to keep content relevant and engaging.
• Collaborated with internal teams to align messaging and promote digital marketing campaigns.