REBECCA METLIN
Wasaga Beach,ON
Summary
Results-driven Enterprise Sales Development Professional with expertise in generating qualified pipelines for manufacturing technology. Skilled in high-volume prospecting, multithreaded account research, and C-suite engagement. Delivers value through targeted outreach, CRM discipline, and effective collaboration, driving meetings and pipeline growth.
Overview
16
16
years of professional experience
Work History
Sales Development Representative
Maneva AI
Toronto, ON
03.2026 - Current
- Sourced and qualified mid-market and enterprise manufacturing opportunities, engaging senior and C-suite stakeholders to drive meaningful conversations.
- Generated $1.68M in open ARR pipeline across 69 Salesforce opportunities; sourced 3 closed-won deals since joining.
- Booked 410 qualified meetings since March 2026, including 74 in September 2026.
- Developed account research and personalized outreach strategies, creating targeted talk tracks using Salesforce and Claude Projects.
- Coached teammates on prospecting best practices and optimized messaging and outreach techniques to enhance overall team effectiveness.
Sales Development Representative
Apera AI
Vancouver, BC
04.2024 - 03.2026
- Generated qualified pipeline for industrial automation solutions through targeted outreach via calls, email, LinkedIn, and inbound follow-up, enhancing lead conversion rates.
- Booked 1,019 qualified meetings, consistently achieving 10–15 meetings per week to drive sales engagement.
- Prospected into major OEMs and manufacturers, including Ford, Nissan, Whirlpool, AAM, Toyota, Kia, and Honda; identified opportunities across teams and facilities.
- Created tailored outbound sequences for technical stakeholders, facilitating onboarding of a colleague on effective tools and best practices.
Lead Generation Specialist
Keyence Canada Inc.
Mississauga, ON
04.2021 - 04.2024
- Executed 215 outbound calls daily to engage business contacts and senior management.
- Facilitated outreach for new product lines to expand market presence among existing and prospective industrial customers.
- Supported outreach for new product lines across existing and prospective industrial customers.
Telemarketing Agent
Ontario FireWaterAir
01.2020 - 01.2021
Head Office Administrator
Cardio-Go
01.2015 - 01.2017
Telemarketing Manager
Eagle Industries
01.2011 - 01.2015
Education
Diploma - Early Childhood Education
George Brown College
Skills
- Lead qualification
- Enterprise prospecting
- Account expansion
- Manufacturing & industrial accounts
- Executive outreach
- Account mapping
- Pipeline creation
- Multi-channel outreach
- Salesforce & HubSpot
- Sales tools
- AI research tools
Personal Information
Title: ENTERPRISE SALES DEVELOPMENT REPRESENTATIVE | MANUFACTURING & TECHNOLOGY
Accomplishments
- $2.71M in qualified pipeline sourced and $193.7K in closed-won revenue generated from sourced opportunities (2025).
- $1.68M in open ARR pipeline across 69 opportunities and 3 closed-won deals sourced at Maneva AI since March 2026.
- 410 qualified meetings booked at Maneva AI since March 2026; 1,019 meetings at Apera AI.
Timeline
Sales Development Representative
Maneva AI
03.2026 - Current
Sales Development Representative
Apera AI
04.2024 - 03.2026
Lead Generation Specialist
Keyence Canada Inc.
04.2021 - 04.2024
Telemarketing Agent
Ontario FireWaterAir
01.2020 - 01.2021
Head Office Administrator
Cardio-Go
01.2015 - 01.2017
Telemarketing Manager
Eagle Industries
01.2011 - 01.2015
Diploma - Early Childhood Education
George Brown College