Rebecca Galcik

Los Angeles

Summary

Social Media Manager with over 3 years of experience enhancing brand visibility and leading successful campaigns across various platforms. Achieved a 74.8% increase in Instagram engagement and a 103.5% rise on TikTok through effective content strategies. Skilled in analytics, content management, and community engagement, with a track record of aligning social media initiatives with business goals.

Overview

years of professional experience

Work History

Social Media and Marketing Manager

HYBRID Gym Group

Los Angeles

10.2024 - Current

Revamped social media presence across four platforms, boosting engagement rates by 89% within ten months.
Streamlined lead generation and nurturing flow via email and phone outreach, increasing replies and bookings by 60%.
Developed and managed a dynamic social media calendar, enhancing engagement through strategic posting and trend analysis.
Established partnerships with local influencers and businesses, expanding community outreach and local business visibility.
Created and managed paid advertising campaigns on Meta, TikTok, and SMS to maximize reach.
Conceptualized and produced engaging short and long-form content for social media platforms and websites.

Social Media Manager and Content Creator

Reps with Rebecca

Remote

03.2020 - 10.2024

Designed, shot, and edited content for Instagram and TikTok platforms to enhance brand visibility.
Increased engagement by 40% through analysis of platform-specific performance data.
Grew followers by 50% by identifying content trends and audience patterns.
Implemented outreach strategy for cold and warm leads, resulting in a 20% increase in clients.

Education

Bachelor of Fine Arts -

University of Arizona

Tucson, AZ

05-2020

Skills

Social media management and strategy
Content creation and copywriting
Brand identity development
Campaign optimization
Community engagement and management
Market research and trend analysis
Meta Business Manager and TikTok Business Center proficiency
Content calendar organization and management
Editing software proficiency: CapCut, Adobe Creative Suite, Canva, Splice
Videography and photography

Event planning and coordination
Creative direction and vision
Social media tools: Vista Social, Hootsuite, Sprout Social
Performance analytics and ROI tracking
KPI development and monitoring
Visual storytelling techniques
Project management and leadership skills
Detail orientation and organization
Data-driven decision making

Accomplishments

Grew multiple social media platforms following by 40% in 10 months by implementing data-driven content strategy and calendar, lead funnels, and predictive analytic analysis.
Designed and created business materials and coordinated with event staff for HYBRID Gym LA. 25 potential business partnerships and 148 clientele leads were created over the course of 3 separate events.
Drove a 60% increase in replies and consultation bookings through strategic DM practices and lead nurturing.

Timeline