Rebecca Cudia
Ajax,ON
Summary
Knowledgeable advertising exec with strong background in managing key client accounts and fostering lasting business relationships. Adept at developing strategic plans that drive revenue growth and client satisfaction. Demonstrated expertise in utilizing negotiation skills and communication proficiency to exceed client expectations.
Overview
14
14
years of professional experience
Work History
Senior Account Manager - Conagra Brands
LPi Communications
09.2024 - Current
- Managed and executed shopper marketing digital advertising tactics to drive shoppers to store.
- Onboarded 2 senior account managers training them to manage programs from client briefing to internal strategy to program tactic executions.
- Worked with media vendors to secure contracts and ensure client's ads were released on time and within budget.
Senior Account Manager – Coca-Cola Canada & Corby Spirit and Wine Ltd.
LPi Communications
09.2021 - 09.2024
- Provide strategic leadership and management directions in developing retail displays, managing print and digital advertisement campaigns, and executing contests for Coca-Cola Canada and Corby Spirit and Wine Ltd to achieve business growth objectives
- Create comprehensive business reports comprising of project recap and findings for senior management review
- Lead, mentor, and motivate a team of two cross-functional coordinators and two account managers to ensure timely completion of all projects within allocated time, budget, and quality standards
- Optimized business effectiveness by efficiently managing Coca-Cola’s online digital asset management system
- Generated new business opportunities across multiple markets by building, strengthening, and sustaining strategic, business-building relationships with key stakeholders that over delivered account targets by 43% within FY 2024
- Enhanced communication between departments for more effective problem-solving and collaboration.
- Streamlined account management processes, improving overall efficiency and productivity.
Account Manager – Coca-Cola Canada & Corby Spirit and Wine Ltd.
LPi Communications
01.2018 - 01.2021
- Spearheaded multiple shopper marketing programs and events from conceptualization to execution for Corby Spirit and Wine Ltd and Coca-Cola Canada that enhanced customers’ shopping and restaurant experience and generated sales
- Increased sales and business profits by connecting with Jameson to the St Patrick’s Day holiday via a national 2-month program
- Managed creative development for Absolut’s 2019 Coachella sponsorship
- Successfully launched a national Polar Ice Vodka program focusing on brand awareness and equity through a free glassware giveaway that amplified sales of the Polar Ice Caesar by 30% within a 3-month period
Marketing Account Manager
Intercept Group
01.2015 - 01.2018
- Partnered with a cross-functional, creative team in planning and organizing multiple marketing events, such as retail programs, brand awareness campaigns, and B2B programs
- Recruited and hired brand ambassadors for all programs in close collaboration with HR department to attract and engage customers and quality prospects
- Designed multiple marketing campaigns across six campuses across the Eastern U.S
- For dispersing free jeans from Garage Clothing to college students to increase brand awareness in new markets
- Efficiently administered operations of the Air Miles Unlock Awesome campus tour across 20 Canadian schools, while incorporating virtual reality and live experiences for students during frosh week
- Planned and arranged 30+ tax workshop events for Intuit Canada with 100+ attendees within each session
- Directed all the brand marketing functions of Garage Clothing’s Pop-Up Beach Shop with multiple outdoor stores throughout the Southern California, while coordinating with brand ambassadors and social media contests
- Successfully designed Avery Canada’s ‘Give Back Campaign’ for providing 7K+ product kits to underprivileged schools across Canada through the Pinball Clemons Foundation and capturing the journey for Avery’s 2016 social plan
Events and Sponsorships Supervisor – Chrysler
Publicis
05.2015 - 07.2015
- Reduced operational expenses by renegotiating sponsorship renewals for Dodge at Rogers Hometown Hockey 2015-16
- Collaborated with strategic development team to conceptualize the Velirium and Crankworx activation strategy for Jeep
- Efficiently executed all sponsor signage and branded assets for Crescent Street Festival and Open Roof Festival for the Dodge and Fiat brands that elevated business effectiveness and brand consistency
Account Supervisor- Lennox (HVAC)
Publicis
05.2015 - 07.2015
- Optimized the performance of 260+ Lennox dealers by delivering client briefings and creating national marketing plans
- Led a team of highly motivated, junior staff members for the seamless execution of Lennox’s promotional advertising program
- Streamlined overall marketing/advertisement projects, worth $6M for Lennox HVAC brand that improved product awareness
- Efficiently executed a targeted distribution for 1.5M+ direct mail and door hanger pieces quarterly across Canada
- Increased customers’ engagement as well as generated new, quality prospects by organizing and operating a promotional booth at a consumer trade show for Lennox dealers in Texas, Las Vegas, and Florida
Account Executive
Publicis
01.2011 - 01.2015
- Administered a team of four highly influential brand ambassadors in 2015 at Ottawa Senators games
- Planned and led the development of 2015 Ram Tour and Ram Rodeo events with active participation of clients at all levels
- Executed POS displays for Labatt Breweries in The Beer Store, across print media, and radio campaigns
- Governed all the processes for managing 260+ Lennox dealers across Canada marketing plans for promoting the seasonal promotions for the brands with the focus of increasing traffic to individual stores
- Steered all the aspects of Ontario Minor Hockey League’s involvement with the Caravan Kids hockey program, sponsored by Chrysler for improving brand awareness and amplifying positive image of the company
Education
Post Graduate Diploma - International Fashion Development & Marketing, Business Practices, Marketing, Project Management
George Brown College
Toronto04.2009
Honours, Bachelor of Arts Degree - English and Art History
University of Toronto
Toronto04.2008
Skills
- Team Leader and Mentor
- Project & Program Management
- Brand & Shopper Marketing
- Product Marketing & Advertising
- Customer Service & Satisfaction
- Recruitment & Staffing Initiatives
- Strategic Negotiations
- Business Growth & Expansion
- Partnership Development
Timeline
Senior Account Manager - Conagra Brands
LPi Communications
09.2024 - Current
Senior Account Manager – Coca-Cola Canada & Corby Spirit and Wine Ltd.
LPi Communications
09.2021 - 09.2024
Account Manager – Coca-Cola Canada & Corby Spirit and Wine Ltd.
LPi Communications
01.2018 - 01.2021
Events and Sponsorships Supervisor – Chrysler
Publicis
05.2015 - 07.2015
Account Supervisor- Lennox (HVAC)
Publicis
05.2015 - 07.2015
Marketing Account Manager
Intercept Group
01.2015 - 01.2018
Account Executive
Publicis
01.2011 - 01.2015
Post Graduate Diploma - International Fashion Development & Marketing, Business Practices, Marketing, Project Management
George Brown College
Honours, Bachelor of Arts Degree - English and Art History
University of Toronto
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