Raymond Winger
White Rock
Summary
Strategic sales leader with over a decade of experience in HVAC and plumbing across Canada, currently serving as a Senior Area Sales Manager at GE Appliances. Proven track record of driving national growth, leading distributor and manufacturer rep partnerships, and executing high-impact sales strategies. Recognized for exceeding sales targets (159%+ growth in Q1 2025), coaching teams, and expanding market share through customer-centric solutions. Well-positioned to lead Air & Water portfolio expansion nationally by leveraging deep industry knowledge, strong channel relationships, and a data-driven approach to sales execution.
Overview
15
15
years of professional experience
Work History
Senior Area Sales Manager
GE Appliances
01.2023 - Current
- Led strategic growth initiatives across Western Canada by collaborating with local manufacturer representatives, wholesale partners, and the Canadian Director of GE Appliances, resulting in expanded market share and consistent outperformance of sales targets.
- Developed and executed comprehensive 30-, 60-, 90-, and 180-day sales plans aligned with national priorities to drive territory growth and operational focus.
- Delivered technical product training and presentations to distributors, contractors, OEMs, and internal teams to boost product adoption and strengthen brand visibility across key accounts.
- Provided national-level support by temporarily managing the Eastern Canada territory, ensuring sales continuity and performance during staffing gaps—including onboarding Kerr Controls with the new unitary line.
- Collaborated cross-functionally with product teams, marketing, and supply chain to align field insights with national strategy, improving product availability and sales enablement efforts.
- Achieved 159% growth in Q1 2025, demonstrating exceptional execution and alignment with customer needs.
- Maintained 40%+ travel across Canada to support in-field initiatives, relationship building, and strategic account development.
Territory Sales Manager
Resideo
01.2021 - 01.2023
- Partnered with customers to identify growth opportunities and develop tailored business plans to expand their HVAC product offerings to end-users.
- Coached and trained contractors, customers, and students on product selection, installation best practices, and effective use of technical tools to support confident decision-making and field performance.
- Successfully managed a $15M+ sales territory, achieving rapid success by exceeding sales targets within the first year of tenure.
- Traveled approximately 40% across British Columbia building strong relationships, leading in-field support, and ensuring alignment with regional growth strategies.
Territory Sales Manager
Emerson Canada
01.2015 - 01.2021
- Performed in-depth market research on contractors, wholesalers, and competitors to inform sales strategies and uncover growth opportunities across local and regional markets.
- Built strong relationships through daily interactions with HVAC/R wholesalers, property and site managers, engineers, and subcontractors, providing tailored product and technical support.
- Facilitated training sessions for college students, contractors, and wholesale staff covering product selection, proper installation practices, and use of web-based and app-based cross-referencing tools.
- Achieved consistent annual sales growth of 14%, regularly exceeding targets.
- Recognized for exceptional performance with Emerson’s Pinnacle Club Award and President’s Award (2017) for top-tier sales achievement and leadership.
- Traveled extensively (70% annually) throughout Canada and the United States to support regional sales, training, and relationship development initiatives.
HVAC/R Service Sales Representative
Coral Engineering
01.2015 - 01.2015
- Secured retrofit and new construction projects through targeted cold/warm calls and client visits.
- Delivered accurate proposals for HVAC and refrigeration maintenance and installations.
HVAC/R Service Sales Representative
Black & McDonald
01.2012 - 01.2015
- Proactively generated business through cold and warm calls, identifying and qualifying leads across the HVAC/R market.
- Conducted local market research to identify potential customers and monitor competing contractors, supporting strategic sales outreach.
- Built and maintained strong customer relationships by conducting regular follow-ups to ensure service satisfaction and uncover future opportunities.
- Provided detailed quotes for HVAC and refrigeration maintenance, retrofits, and new construction projects, contributing to a steady pipeline of commercial and residential work.
HVAC Designer, Web Order Access Maintainer & Training Coordinator
Tackaberry Heating & Refrigeration Supplies
01.2010 - 01.2012
- Conducted precise heat loss/gain calculations, determined heating duct sizes, and assessed ventilation requirements for residential and commercial HVAC projects.
- Acted as a subject matter expert for customers and internal teams, responding to technical inquiries related to equipment setup, and ensuring compliance with provincial, federal, and OPA energy incentive programs.
- Maintained and updated the Web Order Access section on the company website by uploading new product images, ensuring accurate product data, and managing live links to support a smooth e-commerce experience.
Education
Designer & General Legal -
Ministry of Municipal Affairs & Housing - Building Code Exams HVAC
01.2012
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NFPA Fire Fighter 1001 Leeds & 1000 Emergency Services Training Center
01.2018
Ontario Secondary School Diploma - undefined
Fort Erie Secondary
01.2002
Skills
- Strategic Sales Planning & Execution
- Multi-Channel Distribution Management
- Business Development & Market Expansion
- Cross-Functional Team Leadership
- Technical Product Training & Enablement
- Data-Driven Sales Analysis
- CRM & Sales Enablement Tools (eg, Salesforce, Power BI, MS Office)
- Territory & Account Management
Timeline
Senior Area Sales Manager
GE Appliances
01.2023 - Current
Territory Sales Manager
Resideo
01.2021 - 01.2023
Territory Sales Manager
Emerson Canada
01.2015 - 01.2021
HVAC/R Service Sales Representative
Coral Engineering
01.2015 - 01.2015
HVAC/R Service Sales Representative
Black & McDonald
01.2012 - 01.2015
HVAC Designer, Web Order Access Maintainer & Training Coordinator
Tackaberry Heating & Refrigeration Supplies
01.2010 - 01.2012
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NFPA Fire Fighter 1001 Leeds & 1000 Emergency Services Training Center
Ontario Secondary School Diploma - undefined
Fort Erie Secondary
Designer & General Legal -
Ministry of Municipal Affairs & Housing - Building Code Exams HVAC
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