Raymond Armstrong

Digital and Bricks and Morter customer Privacy portfolio consists of the following:

• Conducted regular consent audits to identify gaps and redundancies in OBA/CASL Compliance
• Cookie Management
• Sensitive Products Review
• Preference Centre Management
• Digital Privacy Program Management
• Online Platform monitoring
• Public-facing disclosures
• Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments

Business stakeholders: Digital Marketing, Western Union, Walmart Photo Centre, eCommerce, and Customer Experience.

• Led the global data supply group responsible for supporting business intelligence, data collection, and market research needs.
• Full P&L management. Budget of $2 million.

As Global Executive Data Protection Officer

• Provide data privacy advice on policies, programs and regulations to internal stakeholders.
• Provide advice on the interpretation of CASL, PIPEDA and CANSPAM.
• Develop and manage relationships with stakeholders and senior management, data custodians, project managers, IT personnel, records management, legal and risk management.
• Implemented a privacy management program, privacy policies and privacy notices to improve processes, accountability, privacy training, customer relationships, and digital brand reputation.
• Provided stakeholders with a comprehensive understanding and explanation of data privacy laws, regulations, policies, standards, and orders.
• Manage and supervise Data Subject Access Requests (DSAR) processes.
• Consulted in Privacy Impact Assessment (PIA) and privacy-by-design (PbD) principles in the product lifecycle with internal stakeholders.

• Responsible for all aspects of business development, data recruitment, and social media engagement.
• Complete P&L management of budgets ranging from $1 million to $2 million over four years.
• Launched two active and responsive market research communities, one in the US and one in the UK, with 500,000 and 250,000 members, respectively.

As Data Protection Officer

• Developed educational materials and other resources to raise privacy awareness across the organization.
• Provide privacy and PIA advice and guidance for developing new fraud and risk products.
• Implemented a privacy management program to improve processes, accountability, customer relationships, and brand reputation.
• Providing privacy advice to internal stakeholders.
• Incorporate privacy requirements into technical programs.

• Led the following corporate initiatives: profitability modelling, new revenue stream development, business planning, competitive intelligence, system reporting enhancements, loyalty savings, and end-to-end customer experience strategy.
• Functioned as panel and data insights expert and thought leader across the Delvinia group.
• Created strong relationships with stakeholders across essential group functions such as sales, technology, and marketing.
• Supervised implementation of new data recruitment campaigns with Walmart Canada, Petro Canada, Aeroplan, and Hudson's Bay.
• Directed cross-functional team responsible for revamping panel management, panel recruitment, customer service processes and data management.