Summary
Overview
Work History
Education
Skills
Timeline
ADDITIONAL INFORMATION
Generic

Ray Welsh

Toronto

Summary

Dynamic marketing professional with a proven track record in crafting compelling content strategies and leading high-performing teams. Expertise in driving impactful content initiatives while navigating evolving market trends. Recognized for fostering collaboration and achieving results through meticulous strategic planning and execution, consistently delivering value to stakeholders. Passionate about leveraging innovative approaches to enhance brand visibility and engagement.

Overview

10
10
years of professional experience

Work History

Marketing Communications Manager

TPH
09.2023 - 09.2025
  • Led the development and execution of integrated marketing strategies, increasing brand engagement and driving measurable ROI.
  • Spearheaded the implementation of marketing technologies to optimize content workflows, improving content delivery speed by over 25%.
  • Built and led a high-performing team, mentoring talent to exceed strategic marketing goals and improve customer engagement.
  • Managed multi-channel content campaigns, including email, web, social, and events, positioning TPH as a leader in the print and media industry.
  • Collaborated with cross-functional teams to produce compelling content for digital and print campaigns.
  • Optimized marketing performance through data-driven insights, improving campaign effectiveness by two to three figures, channel dependent.
  • Developed and executed integrated marketing communication strategies to enhance brand visibility across multiple channels.

Content Manager, Writer, & Strategist

Freelance
01.2016 - Current
  • Developed comprehensive content roadmaps for B2B and B2C clients, enhancing brand authority and driving market performance.
  • Specialized in transforming complex ideas into clear, engaging narratives that align with client objectives and customer needs.
  • Led content strategy for integrated campaigns, resulting in measurable growth in customer engagement and lead generation.
  • Collaborated with cross-functional teams (designers, marketers, stakeholders) to ensure seamless content execution across multiple channels.

Marketing Manager, Social Media North America

Young Living Essential Oils
04.2022 - 09.2023
  • Developed and executed multi-channel content strategies, leading to 6-figure sales and enhanced brand visibility across digital platforms.
  • Managed and mentored a team of social media specialists to create engaging, high-performing content.
  • Utilized data analytics to optimize content performance, identifying trends and refining campaigns to maximize audience engagement.
  • Crafted compelling narratives for social media, blog posts, and educational content that supported brand initiatives and growth.
  • Worked closely with cross-functional teams to align social media strategies with business objectives, driving consistency in messaging across channels.

Leadership Development Manager

Young Living Essential Oils
10.2021 - 04.2022
  • Led the design and implementation of leadership development programs for senior and emerging leaders, contributing to organizational growth and improved internal communications.
  • Collaborated with cross-functional teams to develop targeted training content, improving program effectiveness and participant engagement.
  • Directed strategic development initiatives to enhance product offerings and market penetration.
  • Led cross-functional teams in optimizing operational workflows for increased efficiency.
  • Mentored junior staff, fostering professional growth and technical skill enhancement.

Digital Marketing Strategist

Hunt & Gather Digital
09.2018 - 08.2021
  • Created and implemented marketing strategies that leveraged digital content for client growth across multiple platforms, including social media, websites, and email marketing.
  • Led content creation for client campaigns, producing high-quality web copy, blogs, and social media content that generated significant engagement.
  • Conducted competitive analyses and campaign optimizations, resulting in improved performance and ROI for clients.

Education

Bachelor of Arts - Communications & Media Studies

University of Calgary
Calgary, AB

Post-Degree Certificate - Digital Marketing

SAIT
Calgary

Skills

  • Brand Strategy & Positioning
  • B2B and B2C Content Marketing
  • Campaign Development & Execution
  • Multi-channel Marketing (Web, Social, Email, Events)
  • Stakeholder, Partnership, & Sponsorship Engagement & Collaboration
  • Leadership and Mentoring
  • Performance Metrics & Analytics
  • Marketing Technology & Tools

Timeline

Marketing Communications Manager

TPH
09.2023 - 09.2025

Marketing Manager, Social Media North America

Young Living Essential Oils
04.2022 - 09.2023

Leadership Development Manager

Young Living Essential Oils
10.2021 - 04.2022

Digital Marketing Strategist

Hunt & Gather Digital
09.2018 - 08.2021

Content Manager, Writer, & Strategist

Freelance
01.2016 - Current

Bachelor of Arts - Communications & Media Studies

University of Calgary

Post-Degree Certificate - Digital Marketing

SAIT

ADDITIONAL INFORMATION

  • Member, Board of Directors, The ArQuives (May 2025 - Present)
  • Fluent in English; Learning ASL
  • Skilled in SEO, SEM, Google Analytics, and other marketing technologies

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Ray Welsh