Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Affiliations
Certification
Travel & Cooking
Additional Information
Timeline
Generic

Ravi Shekher

Toronto,ON

Summary

Experienced Marketing manager offering 15+ year background planning, developing, managing and implementing marketing strategies in . In-depth knowledge of SEO, CRM and Google Analytics paired with deep familiarity of digital marketing channels. Resourceful and industrious professional skillful in measuring ROIs and KPIs and preparing and managing digital marketing budgets. Certified in [Area of certification]. Productive Digital Marketing Executive with expertise identifying market trends and customer needs to create highly targeted campaigns in [Industry]. Versatile professional well-versed in all aspects of online and offline marketing campaigns from concept development to launch. Dynamic leader and collaborator recognized for multitasking and implementing multiple digital projects within budget. Results-driven [Job Title] bringing [Number] years of experience in multiple marketing disciplines, including product marketing, product management and digital marketing. Successful and driven professional certified in [Area of certification]. Committed to building brand presence through effective optimization and management of partner and brand websites. Dedicated [Industry] professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Innovative Marketing leader with [Number]+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches. Proactive and achievement-oriented [Job Title] bringing [Number] years of marketing and leadership experience with special emphasis helping [Industry] clientele. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Hardworking and passionate job seeker with strong organizational skills eager to secure entry-level [Job Title] position. Ready to help team achieve company goals. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Head of Digital Marketing

Samsung India Electronics Ltd
08.2021 - 08.2023
  • Managed digital strategy, planning and execution responsibility of CAD $128 MN annually between Top funnel marketing, DTC performance and E- Commerce platforms.
  • Planned and executed large scale Digital awareness and performance campaigns for Samsung's Flagship device launches and consumer electronics portfolio
  • Increased brand awareness through creation and management of social media channels, boosting social media engagement by +8%.
  • Established Paid Search and Social Media practices to drive quality traffic and leads for direct conversions
  • Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
  • Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement for premium audience targeting
  • Brainstormed content marketing strategies based around category business goals, optimizing existing content and chosen key performance indicators.

Digital & Media Lead

DIAGEO-United Spirits
03.2014 - 08.2021
  • Created and managed social media campaigns to increase brand engagement.
  • Conducted market research to identify new opportunities and target markets.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Devised content strategy to effectively engage target audiences.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Wrote and distributed press releases to increase brand visibility.
  • Mentored local personnel on best practices and protocols to maximize productivity.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Optimized email campaigns to increase open and click-through rates.
  • Improved website visibility through development and implementation of SEO strategies.

Media Group Head

Zenith Optimedia
07.2011 - 03.2014
  • Evaluated individual knowledge, skills, and strengths, and assigned team positions to maximize talent areas.
  • Maintained equipment, facilities and inventory to avoid accidents, mishaps, and damage.
  • Conferred with assistant coaches to determine weaknesses in current team roster and develop recruitment plans.
  • Monitored athletes during events and practice to quickly identify injuries.
  • Cultivated community and media relations through social media and other communication channels to support program.
  • Promoted proper stretching, warmups and conditioning exercises to prevent sports injuries.
  • Offered constructive feedback to clients to help reach goals.
  • Developed relationships with clients to provide ongoing support and encouragement.
  • Trained athletes in proper use of equipment for safety and maximum results.
  • Developed and delivered effective and engaging coaching sessions to improve performance.
  • Facilitated group coaching sessions and provided individual coaching support.
  • Facilitated team building activities and workshops to improve communication, collaboration and productivity.
  • Provided guidance to clients in overcoming challenges and identifying opportunities.
  • Utilized various coaching models and techniques to maximize client success.
  • Established clear benchmarks for performance and monitored individual and team progress.
  • Developed and maintained network of professional resources to refer clients to.
  • Assisted in developing marketing materials to promote coaching services.
  • Developed and delivered presentations to educate clients on topics related to coaching.
  • Researched latest industry trends and developments to keep abreast of best practices.
  • Assisted clients with developing strategies to manage stress and increase productivity.
  • Created and implemented innovative strategies to engage clients in coaching journey.
  • Assisted clients in setting and achieving personal and professional goals.
  • Coordinated special events such as pre-season tryouts, training camps and special workshops to support team goals.
  • Encouraged clients to find creative solutions to problems and maintain motivation.
  • Analyzed client feedback to adjust coaching sessions accordingly.

Business Manager

GroupM Media
11.2010 - 06.2011
  • Communicated with customers and vendors positively with particular attention to problem resolution.
  • Created, managed, and executed business plan and communicated company vision and objectives to motivate teams.
  • Assisted with hiring process and training of new employees.
  • Processed vital documentation, completed forms and obtained appropriate insurance verification and authorization for services.
  • Supported business management projects by monitoring and tracking risks, issues and action items.
  • Researched industry and marketplace trends to enhance sales techniques and meet customer needs.
  • Executed business plans to further strengthen and maximize territory sales and profits.
  • Provided feedback on effectiveness of strategies, selling programs and initiatives and identified areas requiring improvement.
  • Improved business profits through innovative cost containment and revenue generation techniques.
  • Oversaw and improved deliveries through proactive coordination of daily operations.
  • Drafted reports and documents to improve correspondence management, schedule coordination and recordkeeping.
  • Anticipated financial impact from operational issues and worked with leadership to develop solutions.
  • Spearheaded recruitment and hiring process and compiled training materials for new and existing team members.
  • Coordinated team schedules to keep shifts properly staffed during busy periods.
  • Oversaw product delivery and shipping operations to reduce shipment turnaround times and streamline warehouse workflows.
  • Developed initial sales roadmaps and market strategies to promote successful product launches.
  • Enhanced and redefined organizational structure to maintain competitive edge across territories.
  • Interacted well with customers to build connections and nurture relationships.
  • Managed purchasing, sales, marketing and customer account operations efficiently.
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
  • Trained and guided team members to maintain high productivity and performance metrics.
  • Trained new employees on proper protocols and customer service standards.
  • Assisted in recruiting, hiring and training of team members.
  • Implemented business strategies, increasing revenue and effectively targeting new markets.
  • Reported issues to higher management with great detail.
  • Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
  • Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
  • Negotiated price and service with customers and vendors to decrease expenses and increase profit.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Mitigated business risks by working closely with staff members and assessing performance.
  • Scheduled employees for shifts, taking into account customer traffic and employee strengths.
  • Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
  • Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
  • Monitored daily cash discrepancies, inventory shrinkage and drive-off.
  • Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
  • Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
  • Supervised creation of exciting merchandise displays to catch attention of store customers.
  • Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
  • Reduced operational risks while organizing data to forecast performance trends.
  • Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
  • Implemented innovative programs to increase employee loyalty and reduce turnover.
  • Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
  • Raised property accuracy and accountability by creating new automated tracking method.

Senior Media Planner

Zenith Optimedia
06.2007 - 10.2010
  • Updated students on use of Internet as reference tool to access latest information and differentiate between relevant and irrelevant sites and material.
  • Collaborated with teachers by scheduling library activities and procuring resources.
  • Encouraged reading, information literacy skills and information resources through book clubs and reading programs.
  • Maintained relevant, organized and correctly catalogued library and technology collection based on careful analysis of student needs.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Created customized marketing materials to increase product awareness.
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Researched and evaluated potential new markets and products.
  • Generated reports to support development and implementation of marketing plans.
  • Conducted primary and secondary research to better understand customer needs and behaviors.
  • Tracked key performance indicators to measure success of campaigns.
  • Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
  • Collaborated with cross-functional teams to develop and implement market research strategies.
  • Used various market research tools and techniques to gather, analyze and interpret data.
  • Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
  • Utilized specialized software to capture and process data.
  • Assembled reports and presentations to share insights and recommendations with stakeholders.
  • Managed campaigns for various clients that consistently exceeded sales goals.
  • Tracked key metrics and developed spreadsheets and data models.
  • Established and managed relationships with external data providers and research vendors.

Education

Executive General Management Program - General Management

Indian Institute of Management
Lucknow, India
07.2014

Post Graduate Diploma in Media Management - Marketing Management

Futuristix Media Communication Center
New Delhi, India
06.2007

Skills

  • Client Meetings
  • Social Media Campaign
  • Email Blasts
  • Online Marketing and Advertising
  • E-Commerce Strategy
  • Category Targets
  • Multi-Channel Campaigns
  • Contract Performance Monitoring
  • New Media Monitoring
  • Customer Needs Assessments
  • Providing Feedback
  • Department Development
  • Media Options
  • Brand Messaging
  • Editorial Calendar
  • Salesforce Platform
  • Schedule Management
  • Brand Development
  • Search Engine Optimization Practices
  • Google AdWords
  • Website Updates
  • Opinion Polls
  • Monitor Industry Trends
  • Online Content Development
  • Blog Posts
  • Program Marketing
  • PR Strategy
  • Communications Programs
  • Media Negotiations
  • White Hat
  • Marketing Plan Development
  • SEO Strategy and Execution
  • Brand Development and Marketing
  • Social Media Content Creation
  • Bid Creation
  • SEM Strategy Development
  • Audience Segmentation
  • Staff Monitoring
  • Public Presentations
  • Campaign Implementation
  • Lead Generation Strategies
  • Traffic Engineering
  • Optimizing Engine Performance
  • Corporate Communications
  • Competitor Review
  • Consumer Behavior
  • Product LifeCycle Management
  • Web Traffic
  • Strategic Communication
  • Customer Retention Strategies
  • Digital Curation
  • Social Media Performance Measurement
  • Data Visualization
  • Google Sites
  • Lead Scoring
  • Improving Websites
  • Website Copy
  • Customer Buying Habits
  • Public Announcement
  • Professional Relationships
  • Google Webmaster Tools
  • Budgeting and Allocation
  • Analytics and Metrics
  • Content Curation
  • Administrative Duties
  • Audience Engagement
  • Site Layout
  • Strategic Vision
  • Launch New Products
  • Team Member Development
  • Link Building
  • Business Needs Analysis
  • ROI Strategies
  • Multimedia Presentations
  • Community Engagement
  • Bing Ads
  • Blogging Platforms
  • ROI Assessments
  • Fan Interactions
  • Paid Searches
  • Microsoft Office
  • Administering Social Media Accounts
  • Image Optimization
  • Social Engineering
  • Developing Targeted Leads
  • Landing Page Optimization
  • Channel Optimization

Accomplishments

  • Supervised team of [Number] staff members.
  • Documented and resolved [Issue] which led to [Results].
  • Achieved [Result] through effectively helping with [Task].
  • Achieved [Result] by introducing [Software] for [Type] tasks.
  • Resolved product issue through consumer testing.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Achieved [Result] by completing [Task] with accuracy and efficiency.

Affiliations

  • American Marketing Association
  • Association for Computing Machinery
  • American Society of Safety Professionals

Certification

  • CM - Certified Manager Certification
  • [Area of certification], [Company Name] - [Timeframe]
  • Certified [Job Title], [Company Name] - [Timeframe]
  • Licensed [Job Title] - [Timeframe]
  • [Area of certification] Training - [Timeframe]

Travel & Cooking

 An avid traveler with an insatiable curiosity for diverse cultures and cuisines, I find immense joy in exploring the world's hidden gems and savoring its flavors. My passion for travel has not only enriched my life with unforgettable experiences but has also deepened my understanding of global traditions and their culinary expressions. 

By combining my love for travel and culinary exploration, I have cultivated a unique perspective that influences my approach to challenges and innovation. This passion fuels my desire to embrace new opportunities with an open mind and a zest for discovery. 


Traveled to 9 countries and 74 destinations till now, and looking forward fir many more 

Additional Information

Having work with the consumer durables leader brands , I have built deeper understanding of consumer buying behavior, interests and influence touch points. Having been built principle role of building connections between communication , media and brand positioning, am confident on setting the brand the job role to a success. Also, I have enhance my expert understanding on premium consumer appliance market in Canada which I am sharing in the attached cover letter.


As a Day 1 ready candidate, I bring the expertise on overall marketing management for the Home appliances industry, including Marketing communications , Digital & media , Retail marketing, consumer behavior trends and P&L management.

Timeline

Head of Digital Marketing

Samsung India Electronics Ltd
08.2021 - 08.2023

Digital & Media Lead

DIAGEO-United Spirits
03.2014 - 08.2021

Media Group Head

Zenith Optimedia
07.2011 - 03.2014

Business Manager

GroupM Media
11.2010 - 06.2011

Senior Media Planner

Zenith Optimedia
06.2007 - 10.2010

Executive General Management Program - General Management

Indian Institute of Management

Post Graduate Diploma in Media Management - Marketing Management

Futuristix Media Communication Center
Ravi Shekher