Summary
Overview
Work History
Education
Skills
Extracurricular Activities
Timeline
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Ravi Kumar Jha

Toronto

Summary

Passionate marketing communications and research professional with expertise in initiating and managing research projects, ensuring data accuracy, and executing projects. Proficient in MS Office Suite (Word, Excel, and PowerPoint), with strong problem-solving skills, proactive mindset, and excellent communication abilities. I like working in teams as well as having autonomy as and when needed. I am a creative individual who is good with words, numbers, and people which makes me the perfect fit for the industry. What sets me apart is not only my extensive experience but also my continuous dedication to learning and improving my skills.

Overview

3
3
years of professional experience

Work History

Digital Marketing Intern

TG Appliance Group
01.2024 - 06.2024
  • Handled their social media channels and created content for them
  • Worked with several digital marketing tools, such as Google ads, Facebook ads and Google Analytics, to create and optimize campaigns to effectively reach and engage target audience.
  • Created and published/distributed blogs and newsletter's via HubSpot

Market Research Analyst

Cvent
Gurugram
05.2021 - 08.2023
  • Improved the efficiency by 78% through identifying and researching 34 companies for collaboration and listing on Cvent's Marketplace both App and Vendor Marketplace
  • Collected and reported on customer demographics, preferences, and buying habits to help marketing teams target strategies.
  • Created dense reports and spreadsheets to portray market insights and future opportunities.
  • Supported business objectives through market research, utilizing diverse techniques and methodologies for data collection.
  • Onboarded and mentored 7 interns on the team on technical skills and critical business in the project domain
  • Enhanced Cvent's database with 5,000+ new contacts through targeted secondary research
  • Conducted advanced market research to identify industry trends and competitors, supporting the company's evaluation of the MICE (Meeting, Incentive, Convention, and Events) industry
  • Collaborated with the internal sales team and digital media team to monitor leads and provided quarterly presentations to senior leadership on lead status and project updates
  • Boosted the Cvent Sourcing Database by 35% through lead research for regional Sales and Marketing teams
  • Gained market insights and assisted in conducting competitive market analysis to develop strategic product plans and roadmaps for future growth as part of consulting engagements with clients
  • Managed a wide range of research programs including market sizing, segmentation, usage & awareness studies
  • Engaged with clients to create project plans, outlines and schedules of deliverables.

Education

Master of Marketing - Analytics and Digital Media

York University
Toronto, Canada
12-2024

BBA - Finance and Marketing

Bharati Vidyapeeth University
New Delhi, India
11-2021

Skills

  • Market Research, Competitor/Consumer Research Methodologies
  • Primary and secondary research
  • Microsoft Excel, PowerPoint, and Word
  • PowerBI/PostgreSQL
  • Google Ads, Facebook Ads and Google Analytics
  • Slack and Microsoft Outlook
  • Working Knowledge of HubSpot and Canva
  • Salesforce CRM – foundational understanding

Extracurricular Activities

Contributed to the York University Student Support cell, assisting students with inquiries related to course curriculum, university regulations, and more. Played a key role in organizing a workshop for new international students 'Welcoming the summer cohort 2024', aimed at easing their transition and providing guidance for starting a new life in Canada.

Timeline

Digital Marketing Intern

TG Appliance Group
01.2024 - 06.2024

Market Research Analyst

Cvent
05.2021 - 08.2023

Master of Marketing - Analytics and Digital Media

York University

BBA - Finance and Marketing

Bharati Vidyapeeth University

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Ravi Kumar Jha