Raveena Dsouza

Supervises team in the planning, development, and presentation of integrated media recommendations and extensive client reports;

• Oversees planning and strategy
• Executes and presents media plans from inception to completion- Digital and Traditional media for Volkswagen Canada

Highly experienced in contributing towards the client's business goals tailored towards media objectives for each province across Canada + Nationally

• Well-versed with Datorama/in-platform reports, providing regular insights and campaign optimizations based on client's needs

Leads the budget and client billing process to ensure accuracy – including BCR and budget management

Mentors and train junior staff

Collaborates with multiple creative agencies

Leads the budget and client billing process to ensure accuracy – including BCR and budget management

Strong client relationship, primary contact with clients and internal departments – including SBUs, digital investment and broadcast

• Developed comprehensive media plans for clients based on their marketing objectives and budget parameters
• Analyzed campaign performance data using various metrics including reach, frequency, impressions, CTRS, CPMS and ROI
• Evaluated emerging trends in media consumption and developed strategies to take advantage of opportunities
• Managed relationships with external vendors such as media agencies and publishers
• Recommended improvements in processes that increased efficiency while maintaining quality standards
• Provided technical support on tools used for planning, buying and reporting activities such as Prisma, DDS applications and Vividata
• Assessed ongoing campaign performance with strategic analysis
• Participated in client meetings, discussing media planning and presentation strategy sessions
• Oversaw media budgets, financials, savings reports, purchase orders and insertion orders for campaigns
• Influenced clients' media strategy to deliver innovative strategic media solutions
• Led trainings via online platforms for local and off-site staff on functionality of newly developed applications to achieve strategic objectives.

• Maintained strong working relationships with clients, vendors, publishers and creative resources to boost effective campaigns
• Participated in client meetings, discussing planning and presentation strategy sessions
• Influenced clients' media strategy to deliver innovative strategic media solutions
• Executed marketing solutions across SEM, display, social media and other channels
• Served as main point of contact for clients, answering questions and responding to messages
• Tracked website analytics and reported findings to clients
• Monitored metrics such as redirects, click and bounce rates and other KPIs to proactively optimize campaigns
• Measured marketing and communications program performance and developed strategy
• Created a website and curated content on social media platforms increasing search engine optimization
• Researched consumer opinions and marketing strategies in collaboration with marketing team personnel
• Worked as part of 5-person team to develop innovative branded marketing collateral
• Wrote and developed media kits for not-for-profit initiatives
• Evaluated and maintained appropriate campaign execution and performance for the music streaming app-https://gaana.com/.

• Developed solid relationships with industry partners, agency and brands alike (Dentsu, Publicis and WPP group of agencies) furthering business development objectives through multiple channels
• Handled key accounts from campaign planning to billing
• Improved advertising and promotional plans with clearly organized and executed marketing strategies
• Managed existing portfolio and potential leads using CRM system
• Strengthened branding initiatives by serving on committees to maximize outreach
• Established and grew relationships with decision-makers influencers within major clients and advertising
• Prepared quotes for potential clients, upselling special packages and maintaining high levels of accuracy
• Updated account plans based on changing markets, customer conditions and competitor activity
• Worked with media organizations to obtain positive coverage for customer events.