Raul Ocana

Marketing Automation Manager with over 5 years of experience in B2B and B2C markets, specializing in enhancing marketing processes to improve customer experiences. Equipped with a strong background in software development, data management, CRM administration, and process optimization, bringing a unique perspective to the effective utilization of marketing technologies. Passionate in adopting emerging technologies, onboarding and training users, and providing support and mentorship to marketing technology teams to drive operational excellence.

• Marketing tools: Adobe Campaign Classic, Marketo, Eloqua, Demandbase.
• Sales tools: SalesForce, Microsoft Dynamics CRM.
• Back-end: C#, .NET, VisualBasic, SQL.
  Front-end: HTML5, CSS3, jQuery, Javascript, Bootstrap.
• Other tools: AppCues, Webflow, Google Analytics, Google AdWords, BrightTalk.

• Marketing Automation Platforms: Proficient in HubSpot, Marketo, Pardot, and Salesforce Marketing Cloud.
• Email Marketing: Expertise in designing and optimizing automated email campaigns, nurture streams, and drip campaigns.
• Lead Management: Skilled in lead scoring, segmentation, and lifecycle management.
• Data Analysis and Reporting: Experience with Google Analytics, Tableau, and CRM reporting tools to track KPIs such as open rates, CTRs, and ROI.
• CRM Integration: Proficient in integrating marketing automation platforms with CRMs like Salesforce and Microsoft Dynamics.
• A/B Testing: Strong ability to design and analyze A/B and multivariate tests for campaign optimization.
• Content Personalization: Adept at creating personalized marketing campaigns using segmentation and dynamic content.
• Data Hygiene and Management: Expertise in maintaining clean and actionable datasets to improve campaign effectiveness.

Appcues Basics