Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Rashmi Reddy Chinthalpelly

Toronto,ON

Summary

Highly-motivated employee with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Performance Specialist

Havas Media Canada
09.2023 - Current
  • Responsible for overall day to day operations and campaign management of internal programmatic media buying and data management.
  • Managed over $1,500,000 a month in programmatic media buys.
  • Strategic planning, budgeting and execution across programmatic video, OTT/CTV, mobile video, display, native display and audio.
  • Daily management of our RTB platforms including: products, targeting, price, troubleshooting.
  • Manage relationships with external vendors and ad-tech partners from on-boarding through to activation and day to day optimization.
  • Worked with marketing and account teams to create, deploy and optimize effective campaigns for all agency clients.
  • Produced and submitted weekly reports outlining progress against KPI objectives.
  • Boosted brand awareness and generated leads while managing programmatic campaigns.
  • Coached and guided many junior employees in the team teaching them about the application and optimize digital campaigns in DSPs and various other platforms

Programmatic Coordinator

Havas Media Group
03.2022 - 09.2023
  • Setting up, booking, managing and optimizing, Display, Video, CTV, PG/PMP deals, and Native campaigns across various DSPs
  • Assisting, pitching, recommending potential strategies to the team to build unique campaigns for clients
  • Checking pacing and optimizing campaigns to achieve the KPIs and client objectives
  • Assisting the team with weekly reports and monthly post-campaign reports
  • Collaborating with the team, media planners, and vendors/partners to build robust programmatic plans and campaign recommendations for the clients
  • Communicating and building respectful relations with internal and external stakeholders
  • Conducting monthly billing activities for clients
  • Gained exposure to various DSPs such as DV360, Verizon Media, Amazon, Stackadapt, Teads, and Media Math.

Digital Marketing Associate

Mediamint Digital Marketing and Technology Solutions
Hyderabad
08.2019 - 08.2020
  • Handled the day-to-day campaign operations across multiple DSPs and other partners
  • Evaluated and improved the quality of the application with great attention to detail and projected problem analyzing skills
  • Own tactical responsibility and performance management for display marketing efforts and analysisof campaigns holistically
  • Activate all Ad Ops tasks (e.g., ad serving, campaign setup)
  • Manage, optimize, and execute all real-time-bidding (RTB) & programmatically traded display, mobile and video advertising campaigns
  • Created and launched new campaigns, resulting in a 25% increase in conversion rate
  • For best results, conducted keyword research and tracked the success of search phrases on Google Ads
  • Collaborated with SEO team to ensure that landing pages were optimized for conversions
  • Weekly reports outlining campaign progress were written and delivered to management for evaluation

Education

Business Management Post- Graduate Certification -

Fanshawe College
12.2021

Electrical and Electronics Engineer -

Jawaharlal Nehru Technological University Hyderabad
05.2019

Skills

  • Good analytical and problem-solving skills with the ability to adapt to any working conditions
  • Worked in an environment where projection of problem analyzing and solving was essential
  • Ability to work independently in the absence of the supervisors
  • Can work in high pressure situations and a good team player
  • Effective collaborator with ability to achieve common goals
  • Excellent Time Management, Customer Service and Leadership skills

Certification

  • Certified in Display and Video 360.
  • Certified in Google Ad Words.
  • Certified in The Trade Desk.
  • Certified in Media-Math DSP

Timeline

Performance Specialist

Havas Media Canada
09.2023 - Current

Programmatic Coordinator

Havas Media Group
03.2022 - 09.2023

Digital Marketing Associate

Mediamint Digital Marketing and Technology Solutions
08.2019 - 08.2020

Business Management Post- Graduate Certification -

Fanshawe College

Electrical and Electronics Engineer -

Jawaharlal Nehru Technological University Hyderabad

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Rashmi Reddy Chinthalpelly