RASHIKA THAURANI
Summary
Innovative Marketing Associate gifted at identifying promotional opportunities, implementing cost-effective marketing initiatives and performing extensive market analysis and research. Motivated professional with 3 years of experience in the industry. Passionate about achieving client goals through strong communication and leadership abilities.
Overview
4
4
years of professional experience
Work History
Marketing Associate
SEB Administrative Services Inc.
07.2022 - Current
- Efficiently executed over 25 targeted email campaigns within single quarter, consistently achieving impressive open rates ranging between 12-15% and click rates between 3-8%.
- Played key role in optimizing LinkedIn ad campaigns, resulting in substantial 1.3K impressions and heightened visibility for product solutions.
- Successfully planned and executed comprehensive social media program, including content creation, writing, and proactive management of company's social media accounts.
- Elevated social posting frequency from 1-2 times to more engaging 4-5 times per week, fostering growth and increased audience engagement.
- Led comprehensive lead management initiatives, encompassing lead acquisition, nurturing, conversion optimization, and analytics using CRM systems.
- Strategized and implemented effective Google Ad Campaigns, meticulously selecting relevant keywords to align with departmental and company objectives.
- Utilized SurveyMonkey for crafting surveys, managing survey emails, and analyzing results to inform data-driven decision-making.
- Contributed to Search Engine Optimization efforts, actively participating in initial setup and ongoing optimization alongside Marketing team.
- Assisted in corporate and branding initiatives, including website content reviews and other internal and external communications.
- Collaborated seamlessly with cross-functional teams to produce impactful communications for both internal and external audiences, contributing to unified and coherent brand message.
Administrative and Marketing Coordinator
Keller Williams Referred Realty
04.2022 - 06.2022
- Regularly update and maintain company's website, ensuring accurate and relevant information using Web4Realty on monthly basis.
- Developed and executed targeted email campaigns, reaching over 800 contacts in database, utilizing Mailchimp and Keller Williams Command System, enhancing communication and engagement.
- Crafted compelling social media content, including posts, reels, and IGTV, generating over 7K views and 100+ impressions.
- Successfully launched and managed social media Paid Ads Campaigns using Keller Williams Command and Meta Business suite, yielding multiple leads for both properties and events.
- Collaborated with external agencies to plan and schedule social media content across platforms such as Instagram, Facebook, LinkedIn, and Google My Business, aiming for maximum engagement.
- Contributed to development and planning of Spring Community Shredding Event, resulting in notable turnout of 40+ attendees and generating over $1000 in donations.
- Consistently expanded contact database by adding over 100 contacts daily using Keller Williams Command, facilitating effective communication and outreach efforts.
- Efficiently managed and maintained CRM systems through Keller Williams Command System, ensuring accurate and up-to-date information.
- Handled preparation of listing and transaction paperwork as needed, maintaining meticulous attention to detail and compliance.
Social Media Coordinator
GRV Furniture & Mattress
09.2021 - 04.2022
- Initiated and executed compelling content and ad campaigns, collaborating with team members to generate impressive revenue of $90,000, leveraging investment of $5000.
- Crafted engaging content for Facebook and Instagram, adeptly scheduling posts through Creator Studio and maintaining well-organized Social Media calendar using HubSpot. Resulted in videos garnering 25k+ views and nearly 20 leads for various products.
- Explored innovative strategies for diverse social media platforms, including TikTok, and successfully gained 500+ followers within span of four months.
- Conducted in-depth analysis of insights and trends using Facebook Business Suite, applying findings to optimize social media performance.
- Skillfully designed layouts for presentations, brochures, and email campaigns, ensuring visually appealing and impactful materials.
- Effectively created and managed Facebook and Instagram Ads, strategically staying within allocated budget while maximizing reach and engagement.
International Student Outreach Ambassador
Conestoga College
03.2020 - 08.2021
- Collaborated with Transition Coordinators to organize informative events for International Students, aiding nearly 1000+ students in successfully transitioning to life in Canada.
- Introduced innovative ideas to enhance engagement among Conestoga College International Students, leading to the initiation of 5 new events tailored to support students.
- Active participation in social media campaigns, involving the creation of videos and LIVE sessions for over 100+ social media accounts, fostering a dynamic and interactive online presence.
- Designed event posters and crafted engaging social media posts to effectively promote various online events to Conestoga College's International students.
Education
Strategic Marketing Communications - Post Graduate Certificate -
Conestoga College
Kitchener, OntarioDigital Marketing, Mass Communication, and Advertising Diploma -
Hansraj College
Delhi, IndiaBachelor of Arts, Economics -
University of Delhi
New Delhi, IndiaSkills
- Brand Building
- Content Optimization
- Campaign Execution
- Google Analytics
- Advertising Campaigns
- Social Media Marketing
- Direct Mail Campaigns
- Analytics and SEO
- Database Management
- Digital Marketing
- Product Marketing
- Copywriting
References
References available upon request.
Languages
English
Native or Bilingual
Hindi
Native or Bilingual
Timeline
Marketing Associate
SEB Administrative Services Inc.
07.2022 - Current
Administrative and Marketing Coordinator
Keller Williams Referred Realty
04.2022 - 06.2022
Social Media Coordinator
GRV Furniture & Mattress
09.2021 - 04.2022
International Student Outreach Ambassador
Conestoga College
03.2020 - 08.2021
Strategic Marketing Communications - Post Graduate Certificate -
Conestoga College
Digital Marketing, Mass Communication, and Advertising Diploma -
Hansraj College
Bachelor of Arts, Economics -
University of Delhi
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