Rashi Mahajan

• Pioneered in providing consultative IT solution sales focused on client feedback, which boosted the efficiency of visa acceptance by 30% and contributed to a 15% rise revenues
• Engineered a new sales strategy that integrated Contract Management tools and technology-based solution, resulting in a 40% increase in revenue growth and enhancing client satisfaction by 25% within the first year
• Developed and retained business Relationship from new and existing clients through lead generation and prospecting from online, networking, referrals and outreach programs and effective use of CRM and Salesforce CPQ
• Responsible of creative innovative solutions, proposals, Budgets, Revenue growth, Resolution strategies and giving presentations and demos using Microsoft office tools
• Building sales strategies for strong network with partners, government and internal stakeholders.
• Participating in Government RFP, foster B2B Client relationships, Account management, p based on the requirement of the clients
• Manage Revenue, market coverage, growth and relationship building with the clients in Canada
• Implement and monitor business objectives and business development strategies to achieve the targeted budget through operational efficiencies and value driven strategies
• Establish mergers & alliances to further develop and promote the business.
• Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.

• Developed and launched integrated digital and direct data driven marketing campaigns that helped the company to reach its targeted audience and propelled increased 25% more footfall at the store
• Created web portal and its content into dynamic portal improving communication flow and adding an effective sales tool to improve customer experience, Advocacy and engagement
• Successfully designed and launched brand and product creatives in social media to engage with the customer needs on a daily basis
• Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
• Evaluated customer needs and feedback to drive product and service improvements.

• Conceptualizes, implements and manages the radio business (Air time sales), events, trade activities, digital team and product team to achieve the targeted budget of $57 Million for the year
• Leads and collaborates with a staff of 200 to develop campaigns and sales strategies using digital, on-ground and traditional methods of marketing
• Implement and monitor business objectives and business development strategies to achieve the targeted budget month on month
• Expanded business relationship with corporate, retail, government, Channel partnerships to establish RBNL as preferred partner by giving customized solutions
• Established promotion and pricing strategy, event calendar, marketing to achieve 20% growth on sales year on year
• Responsible for hiring of team members, team management, mentoring and development of future managers
• Introduced new streams of generating revenue which added additional 9% of company's growth
• Spearheaded in developing an online tool for revenue generation, it's a self serve kiosk where booking and advertisements can be scheduled online.
• Researched, proposed, and implemented vendor agreements to decrease costs and improve services.

• Negotiated annual deals with top 20 new and existing client worth $8 million to secure the inventory and to secure 10% of the overall target of $70 million
• Increased the number of advertisers by penetrating the new markets, go to market strategies, monitoring CRM real time and following SPANCO process increased the new advertisers base by 25% year on year
• Partnered with large events, celebrities, influencers and media houses to drive results and the web development team to improve the footprint and increase TOM of the brand where the brand in all the markets is amongst the top 2 brand
• Delivered superior business results by developing a deep understanding of the business needs of advertisers and provide insights into relevant consumer behavior, crafting breakthrough media solutions to increase the loyalty and relationship with the clients
• Facilitated teamwork, training, influencing and motivating team to accomplish organisational goals by encouraging communication and resolving conflict.

• Conceptualised, planned and developed large scale events and intellectual properties to increase the brand presence, to lift the revenues
• Created 5 big IP's and 35 other regional events
• Built events calendar and developed a new vertical in 2014 with zero revenue to $ 1.6 million in 2017
• Identified celebrity led content and optimised for improved brand reach and revenues
• Researched and analysed 3 more extension to the businesses which can be monitized additionally by the team
• Formulated sales and marketing strategies by analysing the industry reports, TAM, IRS and RAM data for teams to implement the best practices and improve efficiencies.

• Responsible for revenue generation from Delhi based clients, corporate, retail and Government sector to all India channels
• My team of 28 people generated and increased the revenue from $ 200K in 2007 to $ 21 million
• Built the core team for handle key accounts to bring more focus and consultative approach to Top 100 clients which contributed 15% of the total business
• Sales training, mentoring and leading by examples was the motivational tool for the team management and evaluated the team through CRM to improve the performance by one on one performance meeting
• Spearheaded activation and sponsorship revenue additionally to increase the top line
• Developed sales planning process for the team which includes competition analysis, revenue budgeting, forecasting, sales trend analysis and recovery monitoring.

· Led a team of 3 people to achieve Sales targets of Delhi and maintained client relationship to repeated campaigns.

· Industry understanding, monitoring research, analyse the client approach and its brand deliveries to have effective communication and solutions based on the problems that the brand is facing.

· Innovated and customized packages and presentation in accordance to the needs and requirements of the clients thereby bagging new accounts. Customised brand presentation, pricing and packages to win the client from the competition

• Built relationships with customers and community to promote long term business growth.
• Recorded accurate and efficient records in customer database.
• Contributed to team objectives in fast-paced environment.
• Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
• Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.