Summary
Overview
Work History
Education
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Technical Skills
Timeline
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Rashad Irvin

Los Angeles,CA

Summary

Creative and results-driven marketing director with a proven ability to sell out live events and build campaigns that move culture. Currently leading tour and brand marketing for Bobby Nsenga, where I drove a multi-city tour that grossed over $170K in 90 days and consistently sold out 600–1000 capacity venues through audience targeting, funnel strategy, and content execution.

Skilled in translating artist vision into high-converting campaigns, forming strategic partnerships with major labels (e.g., Atlantic Records), and creating digital content that deepens fan engagement. Backed by a trusted network of A&Rs, curators, promoters, and venue operators, I bring both creative leadership and the industry relationships needed to bring sold-out experiences to life.

Overview

4
4
years of professional experience

Work History

Marketing Director | Tour, Brand & Label Strategy

Bobby Nsenga
10.2022 - Current
  • Directed all marketing and content for The Bobby Nsenga Experience Tour—a 2-month, multi-city tour that grossed $170K+ in 90 days and sold out 600–1000 cap venues within weeks of announcement.
  • Built a high-converting RSVP-based demand funnel that used fan data by city to reduce marketing spend, drive urgency, and secure favorable venue deals.
  • Created and executed brand-aligned campaigns across Instagram and YouTube, resulting in significant increases in follower engagement, ticket sales, and tour visibility.
  • Produced all digital content—including video, photography, reels, and recap assets—for tour promotion and ongoing brand growth.
  • Negotiated sponsorship and label partnerships, including a co-branded collaboration with Atlantic Records featuring Janelle Monáe, working directly with A&Rs and label marketers.
  • Collaborated closely with venue owners, DJs, artist teams, sound engineers, and bar staff to manage tour logistics and execute high-impact shows across multiple cities.
  • Built and activated a trusted network of music executives, independent promoters, venue partners, content creators, and artist teams across major markets.
  • Frequently consulted by record labels and touring artists on rollout strategy, fan targeting, and market-specific audience development.
  • Known for translating relationships into real results—turning access to venues, curators, and label teams into successful shows, media moments, and revenue.

Consumer Support Specialist

Plaid
03.2021 - 04.2023
  • Acted as the front line of communication between consumers and internal teams, honing the ability to translate complex needs into actionable solutions—a skill later applied to managing artists, venues, and brand partners.
  • Created detailed technical reports and issue briefs for engineering teams, building a strong foundation in data-driven storytelling, cross-functional communication, and problem escalation management.
  • Contributed to Plaid’s support OKRs by identifying recurring trends and proposing workflow improvements—early experience in strategic thinking and performance optimization.
  • Facilitated training and onboarding of new hires, developing leadership and team development skills that carried over into leading creative teams on tour and content campaigns.
  • Regularly participated in growth and strategy discussions, strengthening the analytical mindset that now informs decisions around audience targeting, ticket funnel optimization, and label partnership strategy in the music space.

Education

Associate Degree - Liberal Arts & Sciences, Liberal Studies

University of Toledo
Toledo, OH

Technical Skills

Tour Marketing Strategy | Artist Development | Sponsorship & Label Partnerships | Audience Analytics | Content Strategy | Live Event Production | Paid Media Optimization | Stakeholder Collaboration | Social Media Campaigns | Email Marketing (Mailchimp) | Funnel Design (Linktree, Eventbrite) | Audience Targeting | Google Analytics | Instagram & YouTube Insights | Ticketing Platform Analytics | Meta Ads Strategist | A/B Testing | Adobe Premiere Pro | CapCut | Aobe Photoshop | Lightroom | Canva | Final Cut Pro | Logic Pro | Serato | iMovie | Monday.com | Google Workspace | Slack | Notion | YouTube Studio | Eventbrite Organizer | Zendesk 

Timeline

Marketing Director | Tour, Brand & Label Strategy

Bobby Nsenga
10.2022 - Current

Consumer Support Specialist

Plaid
03.2021 - 04.2023

Associate Degree - Liberal Arts & Sciences, Liberal Studies

University of Toledo

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Rashad Irvin