RASHAD ASWAR
Hamilton,Canada
Overview
5
5
years of professional experience
Work History
Sales Analyst
Lipton Teas & Infusions
10.2022 - Current
- Provided analytics to help improve forecast and drive S&O process of all Canada's Lipton T&I brands portfolio
- Interacted and fostered relationships with Broker Sales Team, Acosta, to improve accounts management levels, analyze monthly sales and market trends
- Syndicated data tools such as Nielsen and customer POS tools reviewing historical brands' performance (Lipton, Red Rose, Tazo) to build promotional calendars strengthening the company's yearly Net Sales Value
- Analyzed and quantified the impact of trade and strategic initiatives on sales growth and overall revenue to support critical business decisions.
Business Analyst
Canadian Tire Corporation
03.2021 - 10.2022
- Led the Canadian Tire Petroleum Customer Experience (CX) Program, drawing observations & delivering insights on customers' behaviors to improve the banner's Net Promoter Score (NPS), and the customer experience at Gas+ stations
- Leveraged Medallia (CX Management Cloud), through developing a system of reporting on CX data through dashboards, reviewing growing trends while recommending actions based on interpretation of outcomes
- Worked on enhancing the banner's Method of Business through creating a financial tool that analyzes all account profiles to define impacts & opportunities for CTP, hence base critical business changes on
- Built and deployed a fully complex and dynamic performance dashboard for the Electric Vehicles (EV) team to leverage in network strategic decision-making processes and analyses, highlighting key performance drivers and EV stations market trends.
E-Commerce Lead
Digital Main Street
01.2021 - 03.2021
- Managed and evaluated the deployment of 400+ online stores of different business industries as part of the Canadian Government funded program, ShopHERE, that helps businesses break through the digital marketplace
- Led the operation and accomplishments of a team of up to 30 coordinators remotely by identifying strategic priorities and KPIs to drive sales and conversions for small businesses across different channels.
E-Commerce Coordinator
Digital Main Street
09.2020 - 01.2021
- Built and managed 40 e-commerce stores, as well as executed marketing and promotional campaigns via social media ads, increasing businesses online presence
- Achieved top results in internal program competitions which resulted in being awarded The Coordinator of The Week for the highest number of deals closed in 2 weeks with top tier account management.
Consumer & Market Insights Analyst
Unilever
05.2019 - 09.2019
- Gathered and interpreted data via AC Nielsen & Tableau as part of the Global Strategy Team within the Hair Category to assess market sizes and growth across different countries, channels, price tiers and consumer benefit platforms for Unilever and key competitors to have a strategic viewpoint to learn from and implement new projects
- Overseen social listening research projects for the Hair Category through interviewing international consumers to further explore consumer shopping behavior in e-commerce and pharmacy channels
- Functioned on tailoring the Beauty & Personal Care division's future-fit portfolio workstream through research and directors' interviews, focusing on big opportunity areas to drive brands to new heights of relevance for consumers.
Education
B.A. Honors - Economics
McMaster University
Hamilton, ONMinor - Finance
McMaster University
Hamilton, ONCertificate - Business Administration
McMaster University & Mohawk College
Hamilton, ONSkills
- Power BI Proficiency
- Blacksmith Application Expertise
- Salesforce Expertise
- CRM Management
- SAP
- Sales Reporting
- Microsoft Office Proficiency
- Leadership & Mentoring
- Strategic Planning
- Project Management
- Trade Marketing
- Sales Forecasting
Languages
English
Native or Bilingual
Arabic
Native or Bilingual
Skills Expertise
- Power BI Proficiency
- Blacksmith Application Expertise
- Salesforce Expertise
- CRM Management
- SAP
- Sales Reporting
- Microsoft Office Proficiency
- Leadership & Mentoring
- Strategic Planning
- Project Management
- Trade Marketing
- Sales Forecasting
Timeline
Sales Analyst
Lipton Teas & Infusions
10.2022 - Current
Business Analyst
Canadian Tire Corporation
03.2021 - 10.2022
E-Commerce Lead
Digital Main Street
01.2021 - 03.2021
E-Commerce Coordinator
Digital Main Street
09.2020 - 01.2021
Consumer & Market Insights Analyst
Unilever
05.2019 - 09.2019
B.A. Honors - Economics
McMaster University
Minor - Finance
McMaster University
Certificate - Business Administration
McMaster University & Mohawk College
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