Raquel Geylman
Montreal,Canada
Summary
Seasoned SEO professional with a deep passion for helping businesses achieve online success through strategic search engine optimization. With a proven track record of driving organic traffic and improving search rankings, I specialize in maximizing online visibility and generating measurable results.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Senior SEO Strategist
EZShop
05.2023 - Current
- Implement technical SEO on websites
- Develop and maintain SEO strategies for clients, ensuring that they are successful and meet the goals of the business
- Plan SEO priorities using Google Search Console, SEMRush & ScreamingFrog
- Monitor and report on website performance across all key metrics and evaluate the effectiveness of SEO efforts
- Perform keyword research, analysis and make appropriate recommendations
- Research, analyze and recommend changes to website architecture, content, linking and other factors to improve SEO rankings
- Work with the content team to ensure the content is properly optimized for SEO
- Provide technical SEO audits and recommendations upon request
- Collaborate with the website development team to ensure technical SEO best practices are implemented
- Develop and maintain SEO reports for clients
- Manage and coordinate SEO projects from start to finish
- Work collaboratively with other teams to ensure that SEO is fully integrated into all aspects of the marketing mix.
SEO Analyst
Bloom | Digital Marketing Agency
06.2021 - 01.2023
- Responsible for managing SEO activities such as content relevancy plan, sources mapping, keywords optimization, link building, user research
- Conducts keyword research and create lists of targeted search terms that are relevant to the client's websites and business
- SEO Audits, recommendations, and execution
- Communicates with clients on a regular basis to discuss client's expectations/goals, provide consulting, and deliver reports
- Monitors and reports on SEO campaign performance through the use of SEO platforms and software
- Develops a campaign that drives traffic, improves customer engagement, leads and sales
- Demonstrates measurable success through the achievement of client Goals & Metrics: Increase in client sales and profitability.
Marketing Coordinator
Classic Displays
05.2019 - 06.2021
- Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations
- Plans meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists
- Prepares, creates, and oversees proposal decks for sales staff to provide to clients
- Manage all social media accounts, including Facebook, Instagram, Twitter, LinkedIn
- Create artwork for marketing materials such as flyers, business cards, and catalogues
- Create mockups for clients using photoshop and illustrator
- Quebec business development
- Generate lead lists for sales reps in order for them to break into new markets
- Attend trade shows as the marketing representative and bilingual company rep
- Perform website maintenance including product updates, translation, and general upkeep.
Editorial Assistant /Advertising Intern
LULU UNLIMITED inc
11.2017 - 01.2018
- Reached out to relevant influencers for latest issue of Zink Magazine
- Created new online website for the launch of the latest issue of Zink Magazine
- Wrote content for latest issue of Zink Magazine
- Organized ad placements throughout the magazine
- Organized wordpress and uploaded future blogposts
- Wrote blog posts for other magazines under the same company (Harold Magazine).
Marketing Intern
Tyler Robinson Foundation
01.2017 - 09.2017
- Worked closely with marketing executives to come up with new marketing plans/strategies/initiatives
- Created content such as blog posts and press releases
- Streamlined campaigns to launch their new high school fundraising program across the U.S., Canada, and Mexico
- Edited documents for the corporate office.
Content Creator
10.2016 - 09.2017
- Researched current events affecting women around the world
- Wrote well written articles based on previously researched topics
- Excelled in English writing skills
- Was able to take criticism from editors and readers of the platform and better future articles.
Education
Bachelor of Management, Marketing -
Athabasca University
01.2024
Advanced Diploma, Marketing -
George Brown College
01.2018
Skills
- Google Webmaster Tools
- Google Search Console
- SEMrush
- Screaming frog
- Looker studio
- Google Merchant Center
- Microsoft Office
- Brand Strategy
Languages
English
Native or Bilingual
French
Professional Working
Certification
- Google Certified
- SEMrush Certified
- Hubspot Certified
- OnCrawl Certified
Timeline
Senior SEO Strategist
EZShop
05.2023 - Current
SEO Analyst
Bloom | Digital Marketing Agency
06.2021 - 01.2023
Marketing Coordinator
Classic Displays
05.2019 - 06.2021
Editorial Assistant /Advertising Intern
LULU UNLIMITED inc
11.2017 - 01.2018
Marketing Intern
Tyler Robinson Foundation
01.2017 - 09.2017
Content Creator
10.2016 - 09.2017
Bachelor of Management, Marketing -
Athabasca University
Advanced Diploma, Marketing -
George Brown College
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