RAOUL SERRANO

Focused professional knowledgeable about devising innovative solutions to diverse business concerns and goals. Strategic and forward-thinking leader with self-motivated and tactical mindset. Excellent relationship-building and critical thinking skills with determined and decisive nature.

• High pressure hose sales to the entire Alberta region resulting in about 1.2 million in sales to our exclusive SPIRSTAR line in 2012 and an increase of 13% in 2013..
• Created many new accounts to the Chevron Oil line with high profit margins.
• Achieved status as one of the top 10 store sales performers in the region for over 10 years.
• Maintained accurate accounts including cash, inventory, prepaid, fixed assets, accounts payable, accrued expenses and line of credit transactions.
• Responsible for marketing for product launch including public relations, direct mail pieces, trade shows, sales training and e-mail campaign.
• Assisted in planning and executing sales events and in-store promotional events.
• Worked in close collaboration with clients, providing accounting, payroll and taxation advice.