Randy Kim
Vaughan,ON
Summary
Award-winning digital marketer with 10+ years of experience. Uniquely qualified to lead and execute multiple complex digital projects from start to successful launch. Goes above and beyond to provide excellent communication and service, managing time and tasks with various stakeholders. Out-of-the-box thinker with proven ability to execute strategic initiatives to drive growth.
Overview
20
20
years of professional experience
Work History
Senior Digital Marketing Manager
ELECTRONIC PRODUCTS RECYCLING ASSOCIATION (EPRA)
04.2018 - 09.2023
- Leadership of multiple agency partnerships, overseeing national digital programs including execution of Search Engine Marketing (SEM/Paid Search/Social Media Advertising)/Search Engine Optimization (SEO) campaigns to build brand awareness
- Managed budget and cost-effective spend of over $2 million in digital marketing projects to launch digital campaigns with YoY growth and ROI
- Streamlined multi-department collaboration initiatives by serving as a senior resource for training, guidance, and support across projects
- Main lead in development of RFPs, data-driven optimization with Google Analytics, competitor analysis to identify opportunities for improvement
- Kept abreast of industry trends and emerging digital marketing/SEO/SEM techniques by attending digital marketing conferences to ensure the company remains at the forefront of best practices
Digital Marketing Manager
ELECTRONIC PRODUCTS RECYCLING ASSOCIATION
07.2014 - 04.2018
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
- Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.
Web Producer / Digital Production Lead
ROGERS DIGITAL MEDIA (Maclean’s, MoneySense & Canadian Business)
07.2010 - 10.2013
- Led and supervised a team of web producers and interns, daily content production, site enhancements and high-profile projects through the development lifecycle on multiple platforms
- Managed the launch of various digital projects and sponsorships, which drove a 20-30% increase in page views and modest revenue growth for all websites
- Collaborated closely with cross-functional teams and leveraged project management skills to keep development projects on track and stakeholders up to date
- Developed and planned the improvement and efficiency of mobile app production, sponsorship packages and editorial web production
- Managed and optimized websites by applying analytics data and web technology to improve page views and site usability, achieving over 2 million visitors per month
- Facilitated and supported Sales, Editorial and Marketing team members in developing, designing, and launching ongoing $500,000 to $1.5 million web campaigns and projects
- 2012 & 2013 Winner - Canadian Online Publishing Award for Maclean’s, MoneySense & Canadian Business
General Manager
ESSO IMPERIAL OIL LTD.
08.2003 - 03.2009
- Managed teams of various contractors on a $2-million reconstruction of an independent gas station and completing it on time and within budget
- Increased sales by implementing key marketing strategies, realizing $10+ million in revenues
- Developed strong customer rapport through intentional relationship building and community involvement, thereby creating customer loyalty
Education
Google AdWords & Video Advertising Certification -
Google Inc.
Toronto, ON01.2017
Certified Paid Search Marketing & SEO -
Interactive Advertising Bureau (IAB) Canada
Toronto, ON01.2015
Applied Information Technology Diploma -
Information Technology Institute
Toronto, ON01.2001
Bachelor of Arts and Science, Computer Science -
University of Toronto
Toronto, ON01.2000
Skills
- WordPress Content Management Systems (CMS)
- SEM/SEO
- Google Ads, Google Search Console, Google Tag Manager & Google Analytics
- Flexible and Adaptable
- Multitasking Abilities
- Project Planning
Languages
Korean
Full Professional
Timeline
Senior Digital Marketing Manager
ELECTRONIC PRODUCTS RECYCLING ASSOCIATION (EPRA)
04.2018 - 09.2023
Digital Marketing Manager
ELECTRONIC PRODUCTS RECYCLING ASSOCIATION
07.2014 - 04.2018
Web Producer / Digital Production Lead
ROGERS DIGITAL MEDIA (Maclean’s, MoneySense & Canadian Business)
07.2010 - 10.2013
General Manager
ESSO IMPERIAL OIL LTD.
08.2003 - 03.2009
Google AdWords & Video Advertising Certification -
Google Inc.
Certified Paid Search Marketing & SEO -
Interactive Advertising Bureau (IAB) Canada
Applied Information Technology Diploma -
Information Technology Institute
Bachelor of Arts and Science, Computer Science -
University of Toronto
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